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Volume 1, Issue 1
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Abstract

Abstract

This study explores the intersection of digital creativity and ecolinguistics through an analysis of ecological framings in the acclaimed video game (FF7R_inter). Given the rise of ecocentric games during the COVID-19 pandemic, this research examines how FF7R_inter incorporates environmental themes and the potential impact of these themes on players’ ecological awareness. Utilizing an ecolinguistic discourse analysis approach, the study investigates the linguistic and multimodal resources used in the game to frame environmental issues such as fossil fuel dependency and eco-terrorism from a multiversal inter-reality perspective. The findings reveal that FF7R_inter employs specific rhetorical strategies, including differences in ecological framings and semantic choices, to convey ecological messages, thereby contributing to the broader discourse on environmental sustainability in pop culture. This research highlights the significant role that digital games can play in shaping public perceptions of environmental issues and underscores the importance of integrating ecolinguistic perspectives into the analysis of digital media.

© John Benjamins Publishing Company. This work was made publicly available by the publisher.
This work was made publicly available by the publisher.
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2024-10-29
2026-03-06

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Digital creativity and ecolinguistics
Journal of Language and Pop Culture 1, 73 (2025); https://doi.org/10.1075/jlpop.24012.law
/content/journals/10.1075/jlpop.24012.law
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  • Article Type: Research Article
Keyword(s): discourse analysis; eco-terrorism; frame; propaganda; video game

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