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Abstract

Abstract

This study explores pronominal address forms in the linguistic landscape of Hispanic Philadelphia, examining how Spanish-speaking communities use second-person singular pronouns (tú, usted, vos) in public signage. The research objectives were to identify which pronouns of address are employed and determine the variables influencing their usage. A corpus of 250 signs was analyzed across three Hispanic neighborhoods and virtual spaces, considering variables such as , and . Chi-squared tests and logistic regression were used to assess the impact of these variables on pronoun choice. The findings reveal that only “tú” and “usted” are present in the linguistic landscape, with “tú” being slightly more prevalent (55.2%). ( = 0.035) and ( < 0.001) significantly influence pronoun selection, while and do not. Bilingual signs tend to favor “usted”, whereas monolingual signs prefer “tú”. Regarding , requests are more likely to use “usted”, while invitations and persuasive messages favor “tú”. The study concludes that while there is no evidence of a new speech community emerging, there is a convergence in pronominal use across diverse Hispanic neighborhoods, suggesting linguistic accommodation in written language. These findings contribute to our understanding of pronominal treatment in diasporic contexts and highlight the complexity of address forms in Spanish.

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2024-09-03
2024-12-11

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/content/journals/10.1075/lcs.23004.gua
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Pronominal address in the linguistic landscape of Hispanic Philadelphia
John Benjamins ; https://doi.org/10.1075/lcs.23004.gua
/content/journals/10.1075/lcs.23004.gua
/content/journals/10.1075/lcs.23004.gua
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  • Article Type: Research Article
Keywords: usted ; pronouns of address ; Spanish in the US ; tu ; voseo ; Hispanic Philadelphia ; linguistic landscape ; speech acts ; linguistic accommodation ; tuteo

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