Volume 9, Issue 3
  • ISSN 2210-4119
  • E-ISSN: 2210-4127
Buy:$35.00 + Taxes



This article presents linguistic and communicative transformations in socially significant areas of modern communication in Russia. The authors apply a historical-comparative method as well as diachronic description and interpretation to analyze the processes taking place under the influence of intra- and extra-linguistic factors in various Internet and media genres, such as advertising, business and professional communication. It was found that the fusion of the features of communication and publication, the combination of dialogue and polylogue determine the “clickbait” nature of blogs and make blogging the most influential genre of Internet communication. The growing influence of oral speech and corporate rules in the field of business communication underlies the trend toward agrammatism of phrases. Innovations in the field of advertising manifest themselves on the verbal level of the slogan and its implicit influence on the recipient.


Article metrics loading...

Loading full text...

Full text loading...


  1. Bakhtin, Mikhail
    1979Problems of Dostoevsky’s poetics. Moscow: Sovetskaya Rossiya.
    [Google Scholar]
  2. Formanovskaya, Natalia
    1989Speaking Etiquette and Communication Culture. Moscow: Vysshaya shkola.
    [Google Scholar]
  3. Kara-Murza, Sergej
    2005Manipulation of Consciousness. Moscow: Eksmo.
    [Google Scholar]
  4. Karasik, Vladimir
    2014The Linguistic Manifestation of Personality. Volgograd: Paradigma.
    [Google Scholar]
  5. Kasperova, Larisa , Natalia Klushina , Larisa Selezneva , Nadia Smirnova , and Irina Tortunova
    2016 “The impact of the Internet on genre and stylistic features of media texts.” Global Media JournalS3, 7.
    [Google Scholar]
  6. Klushina, Natalia
    2018Media Stylistics. Мoscow: Flinta.
    [Google Scholar]
  7. Klyuev, Eugene
    2002Verbal Communication. Moscow: Ripol Klassik.
    [Google Scholar]
  8. Kovaleva, Natalia
    2001 “Speech stereotypes of the epistolary text.” InText. Structure and Semantics. Reports of the 8th International Conference, 231–240. T.I.M.: SportAcadem Press.
    [Google Scholar]
  9. Krasnykh, Victoria
    2003Embraced by Strangers: A Myth or Reality?Moscow: Gnosis.
    [Google Scholar]
  10. Krysin, Leonid
    2017 “On the correlation of the language system, its norms and usage.” Communication Studies2(12): 20–31.
    [Google Scholar]
  11. Kukharenko, Valeria
    1988Interpretation of the Text. Moscow: Prosveshcheniye.
    [Google Scholar]
  12. Lebedev, Artemiy
    . Livejournal. URL: tema.livejournal.com
  13. Leech, Geoffrey
    1983Principles of Pragmatics. London /New York: Longman.
    [Google Scholar]
  14. Lotman, Yuri
    2002History and Typology of Russian Culture. St. Petersburg: Iskusstvo.
    [Google Scholar]
  15. Miro, Lena
    . Livejournal. URL: miss-tramell.livejournal.com
  16. Oxford English Dictionary
    Oxford English Dictionary. URL: en.oxforddictionaries.com/word-of-the-year-2015
  17. Pelevin, Viktor
    2015Generation “P”. Moscow: AST Publishing House.
    [Google Scholar]
  18. Petrovskaya, Larisa
    1982Theoretical and Methodological Problems of Socio-psychological Training. Moscow: Moscow State University.
    [Google Scholar]
  19. Radchenko, Irina
    2007Students’ Dictionary of Advertising Terms and Public Relations. E. Ye. Topilskaya (ed.). Voronezh: Voronezh Branch of Moscow Humanitarian Economic Institute.
    [Google Scholar]
  20. Petrov, Sergey
    2018 “Facebook has allocated $10 million to pay to community leaders of successful communities”. Federal News Agency. 10February. URL: riafan.ru/1024525-facebook-zaplatit-10-mln-dollarov-sozdatelyam-uspeshnykh-soobshestv
  21. del Rio, Belen , Rodolfo Vazquez , and Victor Iglesias
    2001 “The effects of brand associations on consumer response.” Journal of Consumer Marketing18(5): 410–425. 10.1108/07363760110398808
    https://doi.org/10.1108/07363760110398808 [Google Scholar]
  22. Selezneva, Larisa
    2016 “Discourse tonality in PR-texts.” InStylistics Today and Tomorrow. Proceedings of the 4th International Scientific Conference, 514–517.
    [Google Scholar]
  23. 2017 “Bad and good text regarding the orthologic aspect.” InText of Culture and Culture of the Text. Proceedings of the 4th International Pedagogical Forum, 102–107. Moscow: Russian Society of Teachers of the Russian Language and Literature.
    [Google Scholar]
  24. Shiryaev, Eugene
    2000 “Types of norms and the issue of cultural and linguistic evaluations.” InCultural and Linguistic Situation in Modern Russia, ed. by N. A. Kupina . Ekaterinburg: Ural University Publishing House.
    [Google Scholar]
  25. Sirotinina, Olga
    2013Russian Language: The System, Language and Risks They Create. Saratov: Publishing House of the Saratov University.
    [Google Scholar]
  26. Sternin, Joseph
    2008Practical Rhetoric: Textbook for University Students. 5th edition. Moscow: Academia.
    [Google Scholar]
  27. Stalnaker, Robert C.
    1985 “Pragmatics.” The New in Foreign Linguistics. Linguistic Pragmatics16. Compiled and with an introduction by N. D. Arutyunova and Elena Viktorovna Paducheva (eds.). Moscow: Progress.
    [Google Scholar]
  28. Toshovich, Branko
    2015Internet Stylistics. Monograph. Мoscow: Flinta.
    [Google Scholar]
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error