1887
Volume 10, Issue 3
  • ISSN 2210-4119
  • E-ISSN: 2210-4127
USD
Buy:$35.00 + Taxes

Abstract

Abstract

A political campaign is a dialogical game that will always make a deployment of discursive resources that manage to generate empathy and in that way, obtain the vote of the people. Animation and myth are resources that politicians use in their favor to construct their messages. The reason? These elements are exceptional dialogical units thanks to their power of meaning and cohesion on a personal and social level. This research focus in two Mexican politicians Alfredo del Mazo and Andres Manuel López Obrador, who during their elections – 2017 and 2018, respectively – used digital animation to create a striking propaganda. The critical frame is based on Joseph Campbell, Rollo May, Carlos A. Scolari, Clifford Geertz and Edna Becerril.

Loading

Article metrics loading...

/content/journals/10.1075/ld.00073.agu
2020-12-04
2025-04-30
Loading full text...

Full text loading...

References

  1. Amador Bech, Julio
    2004Las raíces mitológicas del imaginario político [The Mythical Roots of the Political Imaginary]. Mexico: UNAM.
    [Google Scholar]
  2. Anaya Martínez, Jorge S.
    2016 Comunicando visiones: La crítica al poder mediante las imágenes y las narrativas míticas en el animé japonés [Communicating Perspective: a Critic to Power through Images and Mythical Narratives in Japanese Anime]. PhD thesis for Political and Social Sciences. FCPyS-UNAM
    [Google Scholar]
  3. Aristotle
    Aristotle 2014Poética [Poetics]. Colección Grandes Pensadores [Collection: Great Thinkers]. Madrid: Gredos.
    [Google Scholar]
  4. Becerril Lerín, Edna N.
    2015 Ritos y Mitos del poder presidencial (1988–2012) [Rituals and Myths of the Presidential Power (1998–2012)]. PhD thesis in Political and Social Sciences. FCPyS-UNAM.
    [Google Scholar]
  5. Biurcos, Iván
    , interviewed byPérez G. Sergio 2018“Platicamos con el animador que se emborrachó y convirtió a AMLO en animé [We spoke with the animator who got drunk and turned AMLO into an anime]” Vice. Available at: https://www.vice.com/es_latam/article/gykmbq/platicamos-con-el-animador-que-se-emborracho-y-convirtio-a-amlo-en-anime
    [Google Scholar]
  6. Berlin, Isaih
    1943Las raíces ideológicas del nacional socialismo [Ideological Roots of the National Socialism]. Mexico: FCE.
    [Google Scholar]
  7. Campbell, Joseph
    1972El héroe de las mil caras [The Hero of a Thousand Faces]. Mexico: FCE.
    [Google Scholar]
  8. Cassirer, Ernst
    2004El mito del Estado [The Myth of the State]. Mexico: FCE.
    [Google Scholar]
  9. 2009Antropología filosófica [Philosophical Anthropology]. Mexico: FCE.
    [Google Scholar]
  10. Eliade, Mircea
    1991Mito y realidad [Myth and Reality]. Spain: Labor.
    [Google Scholar]
  11. Facebook
    Facebook 2017 Fan Page @delmazokun. Available at: https://www.facebook.com/delmazokun/
  12. García Carrizo, Jennifer and Olga Heredero Díaz
    2015 “Propuesta de un modelo genérico de análisis de la estructura de las narrativas transmedia [Proposal of a Generic Analysis Model of the Structures of Transmedia Narratives]”. Revista ICONO14 Revista Científica De Comunicación Y Tecnologías Emergentes13(2): 260–285. 10.7195/ri14.v13i2.745
    https://doi.org/10.7195/ri14.v13i2.745 [Google Scholar]
  13. Guerrero-Pico, Mar
    2015 “Producción y lectura de fan fiction en la comunidad online de la serie fringe: Transmedialidad, competencia y alfabetización mediática [Production and Reading of Fanfiction in the Online Community of the Series “Fringe”: Transmedia, Competence and Media Literacy]”. Palabra Clave18(3): 722–745. 10.5294/pacla.2015.18.3.5
    https://doi.org/10.5294/pacla.2015.18.3.5 [Google Scholar]
  14. Jenkins, Henry, Sam Ford, and Joshua Green
    2013Cultura transmedia: La creación de contenido y valor en una cultura en red [Transmedia Culture: Content Creation and the Value within a Network Culture]. Barcelona: Gedisa.
    [Google Scholar]
  15. May, Rollo
    1992La necesidad del mito [The Need for the Myth]. Spain: Paidós.
    [Google Scholar]
  16. Ong, Walter
    2016Oralidad y escritura: tecnologías de la palabra [Orality and Writing: Technologies of Speech]. Mexico: FCE.
    [Google Scholar]
  17. YouTube
    YouTube 2018 “AMLO Vídeo Perdido [AMLO, the Missing Video]”. YouTube Channel: S. Ivan Biurcos C. Comment section: Paty Lorea, Alberto Murrieta. Available at: https://youtu.be/xWfSMB4exFQ
    [Google Scholar]
/content/journals/10.1075/ld.00073.agu
Loading
/content/journals/10.1075/ld.00073.agu
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): animation; discourse; hero; myth; politic
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error