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Collective identity construction as a discursive action is highly dependent on language use. Migration settings offer a wide range of linguistic repertoires to fall back upon in order to mark identity. While the ‘majority’ language is usually neutral in this sense, the use of the ‘minority’ or the heritage language, defined as a language “other than the dominant language (or languages) in a given social context” (Kelleher 2010, 1), can act as a specific means of identity construction. Moreover, the heritage language acts as a vehicle for transmission of collective memory which is also central in the process and will thus be discussed in this paper. These questions will be analysed by drawing on the results of an empirical study carried out in 2010 in Volga German communities in Argentina.