Volume 7, Issue 1
  • ISSN 2210-4119
  • E-ISSN: 2210-4127
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This paper interrogates the phenomenological experience of enchantment as a sign process. I argue that our ethical intentionality in the world is significantly enhanced when we understand how the aesthetics of enchantment conditions the very possibility of such an ethic as a semiotic phenomenological event of dialogue. First, I discuss a key problematic of contemporary life – our culture of distraction and its impact on our dialogic relations. Next, I outline my thematic – enchantment as consequence of sign actions, both in what I call its “inauthentic” and “authentic” forms. Third, I interpret each form and their impact on the ethics of dialogic relations. Finally, I contend that authentic enchantment, as a semiotic interpretant, signifies an “answering comprehension” or unique expression that resonates with the greater whole, the greater good – demonstrating what Susan Petrilli describes as a productive or pragmatic semioethic.


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  • Article Type: Research Article
Keyword(s): aesthetics; communicology; dialogue; enchantment; phenomenology; semioethics; semiotics
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