1887
Volume 7, Issue 2
  • ISSN 2214-9953
  • E-ISSN: 2214-9961
USD
Buy:$35.00 + Taxes

Abstract

Abstract

This paper asks how language and other semiotic resources are deployed in the semiotic landscape of Thai restaurants in the city of Hamburg, Germany. Based on detailed multimodal analysis of signage in twelve restaurants, this study draws on both established and underexplored topics in Linguistic Landscape scholarship, including the analysis of sign-genres, the distinction between communicative and symbolic functions of signs, the role of language choice in authenticating place, and the emplacement of signs in the semiotic landscape. A scheme for the classification of restaurant signs by discourse function and emplacement is proposed. The findings suggest that the analytical distinctions between inside and outside space as well as primary and secondary signs are useful for the study of restaurants and other commercial semiotic spaces.

Loading

Article metrics loading...

/content/journals/10.1075/ll.20011.and
2021-02-17
2021-12-06
Loading full text...

Full text loading...

References

  1. Abas, S.
    (2019) Cosmopolitanism in ethnic foodscapes: A geosemiotic, social literacies view of restaurants in Bloomington, Indiana. Linguistic Landscape5:1, 52–79. 10.1075/ll.17019.aba
    https://doi.org/10.1075/ll.17019.aba [Google Scholar]
  2. Androutsopoulos, J.
    (2021) Linguistic Landscape-Forschung mit dem Smartphone: Möglichkeiten und Grenzen der Webapplikation LinguaSnappHamburg. In E. Ziegler & H. F. Marten (Eds.) Linguistic Landscapes im deutschsprachigen Kontext. Frankfurt am Main: Lang.
    [Google Scholar]
  3. Baro, G.
    (2019) Chronoscape of Authenticity: Consumption and Aspiration in a Middle-class Market in Johannesburg. In A. Peck , C. Stroud , & Q. Williams (Eds) Making sense of people and place in linguistic landscapes (pp.49–69). London: Bloomsbury.
    [Google Scholar]
  4. Blommaert, J.
    (2013) Ethnography, superdiversity and linguistic landscapes: Chronicles of complexity. Bristol: Multilingual Matters. 10.21832/9781783090419
    https://doi.org/10.21832/9781783090419 [Google Scholar]
  5. Blümel, H.
    (2018) Lotusblume. Die erleuchtete Pflanze. Deutschlandfunk, 10.01.2018. URL: https://www.deutschlandfunk.de/lotusblume-die-erleuchtete-pflanze.886.de.html
    [Google Scholar]
  6. Briggs, C. , & Bauman, R.
    (1992) Genre, Intertextuality, and Social Power. Journal of Linguistic Anthropology, 2(2), 131–172. 10.1525/jlin.1992.2.2.131
    https://doi.org/10.1525/jlin.1992.2.2.131 [Google Scholar]
  7. Brown, K. D.
    (2012) The Linguistic Landscape of Educational Spaces: Language Revitalization and Schools in Southeastern Estonia. In D. Gorter , H. F. Marten , & L. van Mensel (Eds.), Minority Languages in the Linguistic Landscape (Vol.37, pp.281–298). London: Palgrave Macmillan UK. 10.1057/9780230360235_16
    https://doi.org/10.1057/9780230360235_16 [Google Scholar]
  8. Bucholtz, M.
    (2003) Sociolinguistic nostalgia and the authentication of identity. Journal of Sociolinguistics, 7, 3, 398–416. 10.1111/1467‑9481.00232
    https://doi.org/10.1111/1467-9481.00232 [Google Scholar]
  9. Coupland, N.
    (2003) Sociolinguistic authenticities. Journal of Sociolinguistics, 7(3), 417–431. 10.1111/1467‑9481.00233
    https://doi.org/10.1111/1467-9481.00233 [Google Scholar]
  10. (2014) Language, society and authenticity: Themes and perspectives. In V. Lacoste , J. Leimgruber , & T. Breyer (Eds.), Indexing authenticity: Sociolinguistic perspectives (pp.14–40). Berlin: De Gruyter. 10.1515/9783110347012.14
    https://doi.org/10.1515/9783110347012.14 [Google Scholar]
  11. Gaiser, L. , & Matras, Y.
    (2016) The spatial construction of civic identities: A study of Manchester’s linguistic landscapes, December 2016, retrieved on5 August 2019, frommlm.humanities.manchester.ac.uk/wp-content/uploads/2016/12/ManchesterLinguisticLandscapes.pdf
  12. Heller, M.
    (2010) The commodification of language. Annual review of Anthropology. (39), 101–114. 10.1146/annurev.anthro.012809.104951
    https://doi.org/10.1146/annurev.anthro.012809.104951 [Google Scholar]
  13. Huebner, T.
    (2009) A framework for the linguistic analysis of linguistic landscapes. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp.70–87). New York, London: Routledge.
    [Google Scholar]
  14. Järlehed, J.
    (2018) Genre and metacultural displays: The case of street-name signs. Linguistic Landscape, 3(3), 286–305. 10.1075/ll.17020.jar
    https://doi.org/10.1075/ll.17020.jar [Google Scholar]
  15. Jaworski, A. , & Thurlow, C.
    (2011) Introducing semiotic landscapes. In A. Jaworski & C. Thurlow (Eds.), Advances in sociolinguistics. Semiotic landscapes: Language, image, space (pp.1–40). London, New York: Continuum.
    [Google Scholar]
  16. Lacoste, V., Leimgruber, J. & Breyer, T.
    (2014) (Eds.), Indexing authenticity: Sociolinguistic perspectives. Berlin: De Gruyter. 10.1515/9783110347012
    https://doi.org/10.1515/9783110347012 [Google Scholar]
  17. Landry, R. , & Bourhis, R. Y.
    (1997) Linguistic Landscape and Ethnolinguistic Vitality. Journal of Language and Social Psychology, 16(1), 23–49. 10.1177/0261927X970161002
    https://doi.org/10.1177/0261927X970161002 [Google Scholar]
  18. Leeman, J. , & Modan, G.
    (2009) Commodified language in Chinatown: A contextualized approach to linguistic landscape. Journal of Sociolinguistics, 13(3), 332–362. 10.1111/j.1467‑9841.2009.00409.x
    https://doi.org/10.1111/j.1467-9841.2009.00409.x [Google Scholar]
  19. Lou, J. J.
    (2016) The Linguistic Landscape of Chinatown. Bristol: Multilingual Matters. 10.21832/9781783095636
    https://doi.org/10.21832/9781783095636 [Google Scholar]
  20. Maegaard, M. , & Karrebæk, M. S.
    (2019) ‘The illusion or the truth?’ – Back stage constructions of authenticity in an up-market restaurant. Language & Communication, 69, 54–66. 10.1016/j.langcom.2019.06.001
    https://doi.org/10.1016/j.langcom.2019.06.001 [Google Scholar]
  21. Malinowski, D.
    (2009) Authorship in the linguistic landscape: A multimodal-performative view. In E. Shohamy & D. Gorter (Eds.), Linguistic landscape: Expanding the scenery (pp.107–125). London: Routledge.
    [Google Scholar]
  22. Matras, Y. , Gaiser, L. , & Reershemius, G.
    (2018) Multilingual repertoire management and illocutionary functions in Yiddish signage in Manchester. Journal of Pragmatics135, 53–70. doi:  10.1016/j.pragma.2018.07.005
    https://doi.org/10.1016/j.pragma.2018.07.005 [Google Scholar]
  23. Möhring, M.
    (2008) Transnational Food Migration and the Internationalization of Food Consumption. Ethnic Cuisine in West Germany. In A. Nützenadel (Ed.), Cultures of consumption series. Food and globalization: Consumption, markets, and politics in the modern world (pp.129–150). Oxford: Berg. 10.5040/9781350047655‑ch‑008
    https://doi.org/10.5040/9781350047655-ch-008 [Google Scholar]
  24. (2012) Fremdes Essen: Die Geschichte der ausländischen Gastronomie in der Bundesrepublik Deutschland. Munich: Oldenbourg. 10.1524/9783486717792
    https://doi.org/10.1524/9783486717792 [Google Scholar]
  25. Nikolaou, A.
    (2017) Mapping the linguistic landscape of Athens: the case of shop signs. International Journal of Multilingualism, 14(2), 160–182. 10.1080/14790718.2016.1159209
    https://doi.org/10.1080/14790718.2016.1159209 [Google Scholar]
  26. Pennycook, A.
    (2018) Posthumanist Applied Linguistics. Applied Linguistics, 39:4, 445–461. doi:  10.1093/applin/amw016
    https://doi.org/10.1093/applin/amw016 [Google Scholar]
  27. Reershemius, G.
    (2018) Lamppost networks: stickers as a genre in urban semiotic landscapes. Social Semiotics, 29(5), 622–644. 10.1080/10350330.2018.1504652
    https://doi.org/10.1080/10350330.2018.1504652 [Google Scholar]
  28. Reh, M.
    (2004) Multilingual writing: a reader-oriented typology – with examples from Lira Municipality (Uganda). International Journal of the Sociology of Language 2004(170), 1–41. 10.1515/ijsl.2004.2004.170.1
    https://doi.org/10.1515/ijsl.2004.2004.170.1 [Google Scholar]
  29. Scollon, R. , & Scollon, S. W.
    (2003) Discourses in Place. Abingdon, UK: Taylor & Francis. 10.4324/9780203422724
    https://doi.org/10.4324/9780203422724 [Google Scholar]
  30. Spolsky, B. , & Cooper, R. L.
    (1991) The Languages of Jerusalem. Wotton-under-Edge: Clarendon Press.
    [Google Scholar]
  31. Statista
    Statista (2018) Welche Küche/kulinarische Richtung essen Sie regelmäßig im Restaurant?, 4January 2018, retrieved on1 September 2019, fromhttps://de.statista.com/prognosen/794260/umfrage-in-deutschland-zu-beliebten-kulinarischen-richtungen-in-restaurants
  32. Stroud, C. , & Mpendukana, S.
    (2012) Material Ethnographies of Multilingualism: Linguistic Landscapes in the Township of Khayelitsha. In S. Gardner (Ed.), Multilingualism, Discourse, and Ethnography (pp.149–162). Routledge.
    [Google Scholar]
  33. Waldfogel, J.
    (2019) Dining Out as Cultural Trade. NBER working paper series: Working paper 26020. Cambridge, MA: National bureau of economic research, June 2019, retrieved on23 August 2019, fromwww.nber.org/papers/w26020. 10.3386/w26020
    https://doi.org/10.3386/w26020 [Google Scholar]
  34. Wu, H. , Techasan, S. , & Huebner, T.
    (2020) A new Chinatown? Authenticity and conflicting discourses on Pracha Rat Bamphen Road. Journal of Multilingual and Multicultural Development. doi:  10.1080/01434632.2020.1746318
    https://doi.org/10.1080/01434632.2020.1746318 [Google Scholar]
  35. Ziegler, E. , Wachendorff, I. , Eickmans, H. , Uslucan, H.-H. , Gehne, D. H. , Schmitz, U. , Mühlan-Meyer, T. , Kurtenbach, S.
    (2018) Metropolenzeichen: Atlas zur visuellen Mehrsprachigkeit der Metropole Ruhr. Duisburg: Universitätsverlag Rhein-Ruhr.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/ll.20011.and
Loading
/content/journals/10.1075/ll.20011.and
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error