Volume 9, Issue 1
  • ISSN 2214-9953
  • E-ISSN: 2214-9961
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This paper examines the uptake and interpretation of the Linguistic Landscape of Singapore by members of the community. The main goal is to explore Singaporeans’ ideologies pertaining to the languages depicted in the LL, as these ideologies instantiate themselves through interview discourses focusing on the signs. More specifically, participants’ ideologies emerge through the indexicalities they assign to the various languages and semiotic signs depicted in the LL, indexicalities such as globalness, localness, and prestige.


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  • Article Type: Research Article
Keyword(s): interviews; language ideology; LL interpretation; LL uptake; neoliberalism; Singapore
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