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Abstract

Abstract

This study investigates the diverse Maybachufer Market in Berlin using an ethnographic Linguistic Landscape (LL) analysis that integrates quantitative and qualitative approaches. The paper focuses on the complex interplay between social dynamics at the macro-, meso-, and micro-levels and language use in this multilingual and multiethnic urban space. The market signs mirror social and spatial settings and relevant language attitudes. The linguistic choices are shaped by and oriented towards (1) national language ideologies despite the multilingual and multiethnic environment; (2) dominant market languages; and (3) commercial gain, targeting specific customers and enhancing marketing strategies. By focusing on language attitudes and language use on market signs, this paper provides insights into the semiotic relevance of signs, societal language ideologies, and local communicative practices in multiethnic urban settings, contributing to the broader discourse on societal multilingualism and the benefits of ethnographic LL analyses in capturing the essence of diverse urban spaces.

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2024-11-26
2024-12-13

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/content/journals/10.1075/ll.22031.dum
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An ethnographic Linguistic Landscape analysis of a Berlin street market
John Benjamins ; https://doi.org/10.1075/ll.22031.dum
/content/journals/10.1075/ll.22031.dum
/content/journals/10.1075/ll.22031.dum
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  • Article Type: Research Article
Keywords: ethnographic approach ; language attitudes ; language ideologies ; urban linguistic diversity ; multilingual and multiethnic settings ; linguistic variation ; Linguistic Landscapes

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