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Volume 12, Issue 1
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Abstract

Abstract

This study considers the outdoor signage on Spanish restaurants in Berlin, focusing on the actual names of the establishments. The aim involves identifying possible patterns in terms of the projection of a supposedly Spanish image and the role of the Spanish language as a strategy for reflecting the establishment’s perceived authenticity. It begins with an analysis of the names of the restaurants according to the languages on the sign, combination of languages, and visual salience, symbolic function, and referential purpose. The results are then aligned with the diverse strategies for imbuing the signs with an exotic nature, followed by an analysis of the images and other features that may reinforce the names’ symbolic function, with the contribution thereof helping to project stereotypical image of the cultural community in which they are ascribed.

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2025-07-11
2026-02-09

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Berlin tastes like Spain
Linguistic Landscape 12, 53 (2026); https://doi.org/10.1075/ll.24072.egi
/content/journals/10.1075/ll.24072.egi
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  • Article Type: Research Article
Keyword(s): Berlin; ethnic performance; ethnic restaurants; German; Linguistic Landscape; Spanish

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