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Volume 12, Issue 1
  • ISSN 2214-9953
  • E-ISSN: 2214-9961
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Abstract

While early Linguistic Landscape research concerns the semantic analysis of signs, contemporary studies investigate also the human visual attention of the LL. Three prior studies (Seifi, 2015; Vingron et al., 2017; Wei & Qin, 2023) investigate how language users look at the LL in a laboratory setting. However, research on bilinguals’ visual attention towards naturally occurring street signs remains limited. This study addresses this gap using a mobile eye-tracker to examine how bilinguals look at public signs, comparing Polish native speakers with English as L2 ( = 29) and non-Polish bilinguals with English as L2 ( = 11). Results reveal that both Polish and non-Polish participants gazed longer on Polish than English texts on bilingual signs and that Polish and non-Polish participants differed in their preferences to types of signs they looked at in the LL.

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2025-09-15
2026-06-14

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/content/journals/10.1075/ll.25001.tus
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Bilinguals’ visual attention in/of the Linguistic Landscape
Linguistic Landscape 12, 31 (2026); https://doi.org/10.1075/ll.25001.tus
/content/journals/10.1075/ll.25001.tus
/content/journals/10.1075/ll.25001.tus
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  • Article Type: Research Article
Keyword(s): bilingualism; eye-tracking; Linguistic Landscape; visual attention

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