1887
  1. Home
  2. e-Journals
  3. Metaphor and the Social World
  4. Volume 8, Issue 2
  5. Article
Volume 8, Issue 2
  • ISSN 2210-4070
  • E-ISSN: 2210-4097
USD
Buy:$35.00 + Taxes

Abstract

Abstract

In this article, I identify and describe multimodal hybrid metaphors—the conceptual representation of two elements represented as merged into a new single ‘gestalt’—represented by the and domains in “Tetsuo: The Iron Man” (鉄男: Tetsuo), a Japanese avant-garde film. Since “Tetsuo: The Iron Man” portrays the genesis of a man whose body becomes a human-machine hybrid, I explore to what extent this film can act as an example of how hybrid metaphors are conveyed. In line with the ideological function of metaphors, where the use of alternative metaphors may produce different meanings and potentially have different effects on the recipient, I also try to interpret how these hybrid metaphors reveal information about the contemporary Japanese society. Specifically, the ideological analysis considers how the notion of ‘artificial’ and the social phenomena of misogyny, homophobia and social deviance are held to characterise the post-World War II Japanese culture.

© John Benjamins Publishing Company
Loading

Article metrics loading...

/content/journals/10.1075/msw.17003.pop
2018-10-23
2025-04-30

  • From This Site

    /content/journals/10.1075/msw.17003.pop
    dcterms_title,dcterms_subject,pub_keyword
    -contentType:Journal -contentType:Contributor -contentType:Concept -contentType:Institution
    10
    5
Loading full text...

Full text loading...

References

  1. Alfieri, L.
    (2008) Metafora e metonimia: due strutture concettuali, ma quanti processi mentali?. InA. Keidan & L. Alfieri, Deissi, riferimento, metafora (pp.1000–1018). Firenze: Firenze University Press.
     [Google Scholar]
  2. Angulo, J. C., García-Díez, M., & Martínez, M.
    (2011) Phallic decoration in Paleolithic art: genital scarification, piercing and tattoos. The Journal of Urology, 186(6), 2498–2503. 10.1016/j.juro.2011.07.077
     https://doi.org/10.1016/j.juro.2011.07.077 [Google Scholar]
  3. Barnden, J. A.
    (2010) Metaphor and metonymy: Making their connections more slippery. Cognitive Linguistics, 21, 1–34. 10.1515/cogl.2010.001
     https://doi.org/10.1515/cogl.2010.001 [Google Scholar]
  4. Butler, J.
    (1999) Revisiting bodies and pleasures. Theory, Culture & Society, 16(2), 11–20. 10.1177/02632769922050520
     https://doi.org/10.1177/02632769922050520 [Google Scholar]
  5. Carroll, N.
    (1996) A note on film metaphor. Journal of Pragmatics, 26(6), 809–822. 10.1016/S0378‑2166(96)00021‑5
     https://doi.org/10.1016/S0378-2166(96)00021-5 [Google Scholar]
  6. Charteris-Black, J.
    (2006) Britain as a container: Immigration metaphors in the 2005 election campaign. Discourse & Society, 17(5), 563–581. 10.1177/0957926506066345
     https://doi.org/10.1177/0957926506066345 [Google Scholar]
  7. (2011) Politicians and rhetoric: The persuasive power of metaphor (2nd edn). Basingstoke: Palgrave Macmillan. 10.1057/9780230319899
     https://doi.org/10.1057/9780230319899 [Google Scholar]
  8. Charteris-Black, J., & Musolff, A.
    (2003) “Battered hero” or “innocent victim”? A comparative study of metaphors for euro trading in British and German financial reporting. English for Specific Purposes, 22(2), 153–176. 10.1016/S0889‑4906(02)00012‑1
     https://doi.org/10.1016/S0889-4906(02)00012-1 [Google Scholar]
  9. Coëgnarts, M., & Kravanja, P.
    (2012) Embodied visual meaning: Image schemas in film. Projections, 6(2), 84–101. 10.3167/proj.2012.060206
     https://doi.org/10.3167/proj.2012.060206 [Google Scholar]
  10. Crespo Fernández, E.
    (2011) Conceptual metaphors in taboo-induced lexical variation. Revista Alicantina de Estudios Ingleses, 24, 53–71. 10.14198/raei.2011.24.03
     https://doi.org/10.14198/raei.2011.24.03 [Google Scholar]
  11. Eggertsson, G. T., & Forceville, C.
    (2009) Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films. InC. J. Forceville & E. Urios-Aparisi (Ed.), Multimodal metaphor (pp.429–449). Berlin, Germany, and New York, NY: Mouton de Gruyter.
     [Google Scholar]
  12. Forceville, C.
    (1996) Pictorial metaphor in advertising. New York: Taylor & Francis. 10.4324/9780203272305
     https://doi.org/10.4324/9780203272305 [Google Scholar]
  13. (2006) Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. InG. Kristiansen, M. Achard, R. Dirven & F. Ruiz de Mendoza Ibàñez (Eds.), Cognitive linguistics: Current applications and future perspectives (pp.379–402). Berlin: Mouton de Gruyter.
     [Google Scholar]
  14. (2008) Metaphor in pictures and multimodal representations. InR. Gibbs (Ed.), Cambridge Handbook of Metaphor and Thought (pp.462–482). Cambridge: Cambridge University Press. 10.1017/CBO9780511816802.028
     https://doi.org/10.1017/CBO9780511816802.028 [Google Scholar]
  15. Forceville, C., & Urios-Aparisi, E.
    (Eds.) (2009) Multimodal metaphor. Berlin: Mouton de Gruyter. 10.1515/9783110215366
     https://doi.org/10.1515/9783110215366 [Google Scholar]
  16. Fuchs, C.
    (1993) “Death Is Irrelevant”: Cyborgs, Reproduction, and the Future of Male Hysteria’, Genders, 18, 113–133.
     [Google Scholar]
  17. Goatly, A.
    (2007) Washing the brain metaphor and hidden ideology. Amsterdam: John Benjamins. 10.1075/dapsac.23
     https://doi.org/10.1075/dapsac.23 [Google Scholar]
  18. Grady, J. E.
    (2007) Metaphor. InD. Geeraerts, & H. Cuyckens (Eds.), The Oxford handbook of cognitive linguistics (pp.188–213). New York: Oxford University Press.
     [Google Scholar]
  19. Gray, C. H., Figueroa-Sarriera, H. J., & Mentor, S.
    (1995) The cyborg handbook. London: Routledge.
     [Google Scholar]
  20. Haraway, D. J.
    (1991) Simians, cyborgs and women: The reinvention of nature. New York; Routledge.
     [Google Scholar]
  21. Indurkhya, B.
    (2013) Metaphor and cognition: An interactionist approach. Berlin: Springer.
     [Google Scholar]
  22. Kazue, M.
    (2016) The ‘comfort women’ issue and the embedded culture of sexual violence in contemporary Japan. Current Sociology, 64(4), 620–636. 10.1177/0011392116640475
     https://doi.org/10.1177/0011392116640475 [Google Scholar]
  23. Kennedy, J. M.
    (1982) Metaphor in pictures. Perception, 11(5), 589–605. 10.1068/p110589
     https://doi.org/10.1068/p110589 [Google Scholar]
  24. Kövecses, Z.
    (2002/2010) Metaphor: A practical introduction (2nd edn.). New York: Oxford University Press.
     [Google Scholar]
  25. Kövecses, Z.
    (2003) Metaphor and emotion: Language, culture, and body in human feeling. Cambridge: Cambridge University Press.
     [Google Scholar]
  26. Lakoff, G., & Johnson, M.
    (1980) Metaphors we live by. Chicago, IL: University of Chicago Press.
     [Google Scholar]
  27. (1999) Philosophy in the flesh: The embodied mind and its challenge to western thought. New York: Basic Books.
     [Google Scholar]
  28. Mes, T.
    (2005) Iron man: the cinema of Shinya Tsukamoto. Godalming: FAB Press.
     [Google Scholar]
  29. Mumford, L.
    (1934/1962) The city in history: Its origins, its transformations, and its prospects. Reprint edn.New York: Harcourt Brace Jovanovich.
     [Google Scholar]
  30. Murphy, P. F.
    (2001) Studs, tools, and the family jewels: Metaphors men live by. Madison, WI: University of Wisconsin Press.
     [Google Scholar]
  31. Musolff, A.
    (2004) Metaphor and political discourse: Analogical reasoning in debates about Europe. Basingstoke: Palgrave Macmillan. 10.1057/9780230504516
     https://doi.org/10.1057/9780230504516 [Google Scholar]
  32. (2006) Metaphor scenarios in public discourse. Metaphor and Symbol, 21(1), 23–38. 10.1207/s15327868ms2101_2
     https://doi.org/10.1207/s15327868ms2101_2 [Google Scholar]
  33. (2007) What role do metaphors play in racial prejudice? The function of antisemitic imagery in Hitler’s Mein Kampf. Patterns of Prejudice, 41(1), 21–43. 10.1080/00313220601118744
     https://doi.org/10.1080/00313220601118744 [Google Scholar]
  34. (2010) Metaphor, nation and the holocaust: The concept of the body politic. London: Routledge. 10.4324/9780203847282
     https://doi.org/10.4324/9780203847282 [Google Scholar]
  35. (2011) Migration, media and ‘deliberate’ metaphors. Metaphorik.de, 21, 7–19.
     [Google Scholar]
  36. Nerlich, B., & Jaspal, R.
    (2012) Metaphors we die by? Geoengineering, metaphors, and the argument from catastrophe. Metaphor and Symbol, 27(2), 131–147. 10.1080/10926488.2012.665795
     https://doi.org/10.1080/10926488.2012.665795 [Google Scholar]
  37. Orbaugh, S.
    (2002) Sex and the single cyborg: Japanese popular culture experiments in subjectivity. Science Fiction Studies, 29(3), 436–452.
     [Google Scholar]
  38. Ortony, A.
    (Ed.) (1979) Metaphor and thought. Cambridge, UK: Cambridge University Press.
     [Google Scholar]
  39. Poppi, F. I. M. & Urios-Aparisi, E.
    (forthcoming). De corporibus humanis: Ideology and metaphor in the representation of HUMAN BODY domain in cinema.
     [Google Scholar]
  40. Rush, J. A.
    (2005) Spiritual tattoo: A cultural history of tattooing, piercing, scarification, branding, and implants. Chicago, IL: Frog Books.
     [Google Scholar]
  41. Tatsumi, T.
    (2006) Full metal Apache: Transactions between cyberpunk, Japan and avant-pop, America. Durham, NC: Duke University Press. 10.1215/9780822388012
     https://doi.org/10.1215/9780822388012 [Google Scholar]
  42. Tversky, B.
    (2001) Spatial schemas in depictions. InM. Gattis (Ed.), Spatial schemas and abstract thought (pp.79–112). London: MIT Press
     [Google Scholar]
  43. Urios-Aparisi, E.
    (2009) Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies. Multimodal metaphor, 11, 95–116.
     [Google Scholar]
  44. Van Mulken, M., & le Pair, R.
    (2012) Appreciation and interpretation of visual metaphors in advertising across three European countries. InF. MacArthur, J. L. Oncins-Martínez, M. Sánchez-García & A. M. Piquer-Píriz (Eds.), Metaphor in use. Context, culture, and communication (pp.177–193). Amsterdam: John Benjamins. 10.1075/hcp.38.14mul
     https://doi.org/10.1075/hcp.38.14mul [Google Scholar]
  45. Walters, N.
    (2011) The Femme Fatale and the Exotic Queer within Shinya Tuskamoto’s Tetsuo: Gender as Narrative Tool within an Allegory for Post WWII Japan’s Industrialized Identity Crisis. Anthós, 3(1), Paper 7. 10.15760/anthos.2011.55
     https://doi.org/10.15760/anthos.2011.55 [Google Scholar]
  46. Williams, W. L.
    (1992) From samurai to capitalist: male love, men’s roles, and the rise of homophobia in Japan. The Journal of Men’s Studies, 1(1), 71–74. 10.3149/jms.0101.71
     https://doi.org/10.3149/jms.0101.71 [Google Scholar]
  47. Whittock, T.
    (1990) Metaphor and film. Cambridge: Cambridge University Press.
     [Google Scholar]
  48. Yu, N.
    (2015) Metaphorical character of moral cognition: A comparative and decompositional analysis. Metaphor and Symbol, 30(3), 163–183. 10.1080/10926488.2015.1049500
     https://doi.org/10.1080/10926488.2015.1049500 [Google Scholar]
  49. (2009) Nonverbal and multimodal manifestation of metaphors and metonymies: A case study. InC. Forceville & E. Urios-Aparisi (eds.), Multimodal metaphor, 119–143. Berlin & New York: Mouton de Gruyter.
     [Google Scholar]
/content/journals/10.1075/msw.17003.pop
Loading
Machina ex homine, homo ex machina
Metaphor and the Social World 8, 207 (2018); https://doi.org/10.1075/msw.17003.pop
/content/journals/10.1075/msw.17003.pop
/content/journals/10.1075/msw.17003.pop
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): cyborg theory; hybrid metaphor; ideology; Japanese culture; metaphor; multimodality

Most Cited

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error