1887
Volume 9, Issue 1
  • ISSN 2210-4070
  • E-ISSN: 2210-4097
USD
Buy:$35.00 + Taxes

Abstract

Abstract

The concept of ‘metaphorical framing’ is currently witnessing renewed interest in metaphor research, but for discourse-oriented work it remains a problematic analytical tool given the variety of senses it has been employed with. The present paper considers an approach to metaphorical frames in discourse, by proposing the notion of to capture the complex, systematic metaphorical representations prominent across discourse. The perspective follows the direction of recent integrated approaches to metaphor, frames and discourse (e.g., Burgers et al., 2016Cameron et al., 2009Semino et al., 2016) and is proposed as particularly suited to studying public discourses, as ideologically laden, multi-textual and multi-voiced. The approach is illustrated through an analysis of metaphorical representations of language in Serbian and British newspapers. The analysis reveals the deeper social ideologies underlying the newspaper discussions on language in Serbia and Great Britain, including similarities as well as notable differences, pointing to the diverse ideological processes shaping contemporary media metadiscourses. The results are also discussed in relation to the adopted approach, to frames of presentation, (sub)domain representations and the dynamics of metaphor use in public discourse.

Loading

Article metrics loading...

/content/journals/10.1075/msw.17013.bog
2019-05-20
2019-10-21
Loading full text...

Full text loading...

References

  1. Bakhtin, M. M.
    (1981) The dialogic imagination: Four essays by MM Bakhtin (M. Holquist, Ed.; C. Emerson & M. Holquist, Trans.). Austin, TX: University of Texas Press.
    [Google Scholar]
  2. Biria, E.
    (2012) Figurative language in the immigration debate. Masters Thesis, Portland State University. Retrievedpdxscholar.library.pdx.edu/open_access_etds/234/Oct. 2016.
  3. Boeynaems, A., Burgers, C., Konijn, E. A., & Steen, G. J.
    (2017) The effects of metaphorical framing on political persuasion: A systematic literature review. Metaphor and Symbol, 32(2), 118–134. 10.1080/10926488.2017.1297623
    https://doi.org/10.1080/10926488.2017.1297623 [Google Scholar]
  4. Bogetić, K.
    (2017) Language is a beautiful creature, not an old fridge: Direct metaphors as corrective framing devices. Metaphor and the Social World, 7(2), 190–220. 10.1075/msw.7.2.02bog
    https://doi.org/10.1075/msw.7.2.02bog [Google Scholar]
  5. Bogetić, K., Broćić, A., & Rasulić, K.
    (forthcoming) Linguistic metaphor identification in Serbian. InS. Nacey, A. G. Dorst, T. Krennmayr, & W. G. Reijnierse Eds. Metaphor identification in multiple languages: MIPVU around the world. Amsterdam: John Benjamins.
    [Google Scholar]
  6. Brugman, B.
    (2015) The reclassification of political frames: A metaphorical perspective. Thesis, retrievedFeb. 2016fromfsw.vu.nl
  7. Bugarski, R.
    (2001) Language, nationalism and war in Yugoslavia. International Journal of the Sociology of Language, 151, 69–88.
    [Google Scholar]
  8. (2013) Jezička politika i jezička stvarnost u Srbiji posle 1991. godine. U Jezik između lingvistike i politike. Vesna Požgaj Hadži, ur.Beograd: XX vek, 91–111.
    [Google Scholar]
  9. Burgers, C., Konijn, E., & Steen, G.
    (2016) Figurative framing: Shaping public discourse through metaphor, hyperbole, and irony. Communication Theory, 26(4), 410–430. 10.1111/comt.12096
    https://doi.org/10.1111/comt.12096 [Google Scholar]
  10. Cameron, D.
    (2012) Verbal hygiene. London: Routledge. 10.4324/9780203123898
    https://doi.org/10.4324/9780203123898 [Google Scholar]
  11. (2013) The one, the many, and the other: Representing multi-and mono-lingualism in post-9/11 verbal hygiene. Critical Multilingualism Studies, 1(2), 59–77.
    [Google Scholar]
  12. Cameron, L.
    (2016) Mixed metaphors from a discourse dynamics perspective. InR. W. Gibbs (Ed.), Mixing Metaphor (pp.17–30). Amsterdam: John Benjamins.
    [Google Scholar]
  13. Cameron, L., & Maslen, R.
    (2010) Metaphor analysis: Research practice in applied linguistics, social sciences and the humanities. New York: Equinox.
    [Google Scholar]
  14. Cameron, L., Maslen, R., Todd, Z., Maule, J., Stratton, P., & Stanley, N.
    (2009) The discourse dynamics approach to metaphor and metaphor-led discourse analysis. Metaphor and Symbol, 24(2), 63–89. 10.1080/10926480902830821
    https://doi.org/10.1080/10926480902830821 [Google Scholar]
  15. Chaqués-Bonafont, L., Palau, A., & Baumgartner, F.
    (2015) Framing the abortion debate. InL. Bonafont, F. Baumgartner & A. Palau (Eds.), Agenda dynamics in Spain (pp.199–226). London: Macmillan. 10.1057/9781137328793_8
    https://doi.org/10.1057/9781137328793_8 [Google Scholar]
  16. Charteris-Black, J.
    (2004) Corpus approaches to critical metaphor analysis. London: Macmillan. 10.1057/9780230000612
    https://doi.org/10.1057/9780230000612 [Google Scholar]
  17. (2006) Britain as a container: Immigration metaphors in the 2005 election campaign. Discourse & Society, 17(5), 563–581. 10.1177/0957926506066345
    https://doi.org/10.1177/0957926506066345 [Google Scholar]
  18. Croft, W., & Cruse, D.
    (2004) Cognitive linguistics. Cambridge, UK: Cambridge University Press. 10.1017/CBO9780511803864
    https://doi.org/10.1017/CBO9780511803864 [Google Scholar]
  19. Denroche, C.
    (2018) Text metaphtonymy: The interplay of metonymy and metaphor in discourse. Metaphor and the Social World, 8(1), 1–24. 10.1075/msw.16011.den
    https://doi.org/10.1075/msw.16011.den [Google Scholar]
  20. Dimitrova, D., & Stromback, J.
    (2005) Mission accomplished? Framing of the Iraq War in the elite newspapers in Sweden and the United States. Gazette, 67(5), 399–417. 10.1177/0016549205056050
    https://doi.org/10.1177/0016549205056050 [Google Scholar]
  21. Druckman, J.
    (2001) On the limits of framing effects: Who can frame?Journal of Politics, 63(4), 1041–1066. 10.1111/0022‑3816.00100
    https://doi.org/10.1111/0022-3816.00100 [Google Scholar]
  22. Entman, R.
    (1993) Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. 10.1111/j.1460‑2466.1993.tb01304.x
    https://doi.org/10.1111/j.1460-2466.1993.tb01304.x [Google Scholar]
  23. Fairclough, N.
    (1992) Discourse and text: Linguistic and intertextual analysis within discourse analysis. Discourse & Society, 3(2), 193–217. 10.1177/0957926592003002004
    https://doi.org/10.1177/0957926592003002004 [Google Scholar]
  24. Fillmore, C.
    (1976) Frame semantics and the nature of language. Annals of the New York Academy of Sciences, 280(1), 20–32. 10.1111/j.1749‑6632.1976.tb25467.x
    https://doi.org/10.1111/j.1749-6632.1976.tb25467.x [Google Scholar]
  25. Gibbs, R. W.
    (2006) Metaphor interpretation as embodied simulation. Mind & Language, 21(3), 434–458. 10.1111/j.1468‑0017.2006.00285.x
    https://doi.org/10.1111/j.1468-0017.2006.00285.x [Google Scholar]
  26. Gibbs, R. W., & Cameron, L.
    (2008) The social-cognitive dynamics of metaphor performance. Cognitive Systems Research, 9(1), 64–75. 10.1016/j.cogsys.2007.06.008
    https://doi.org/10.1016/j.cogsys.2007.06.008 [Google Scholar]
  27. Goffman, E.
    (1974) Frame analysis: An essay on the organization of experience. Cambridge, MA: Harvard University Press.
    [Google Scholar]
  28. Hartman, T. K.
    (2012) Toll booths on the information superhighway? Policy metaphors in the case of net neutrality. Political Communication, 29(3), 278–298. 10.1080/10584609.2012.694983
    https://doi.org/10.1080/10584609.2012.694983 [Google Scholar]
  29. Iyengar, S.
    (2005) Speaking of values: The framing of American politics. The Forum, 3(1), 8–16.
    [Google Scholar]
  30. Jaworski, A., Coupland, N., & Galasinski, D.
    (Eds.) (2004) Metalanguage: Social and ideological perspectives. Berlin: DeGruyter. 10.1515/9783110907377
    https://doi.org/10.1515/9783110907377 [Google Scholar]
  31. Joris, W., d’Haenens, L., & Van Gorp, B.
    (2014) The euro crisis in metaphors and frames: Focus on the press in the Low Countries. European Journal of Communication, 29(5), 608–617. 10.1177/0267323114538852
    https://doi.org/10.1177/0267323114538852 [Google Scholar]
  32. Kristeva, J.
    (1980) Desire in language: A semiotic approach to literature and art. Leon S. Roudiez (ed.), T. Gora (trans.) New York: Columbia University Press.
    [Google Scholar]
  33. Lakoff, G., & Ferguson, S.
    (2017) The framing of immigration. ALP Journal, retrievedafrolatinoproject.org/2007/09/24/the-framing-of-immigration-5
    [Google Scholar]
  34. Lakoff, G., & Johnson, M.
    (1980) Metaphors we live by. Chicago, IL: University of Chicago Press.
    [Google Scholar]
  35. (1999) Philosophy in the flesh. New York: Basic Books.
    [Google Scholar]
  36. Low, G., & Todd, Z.
    (2010) Good practice in metaphor analysis: Guidelines and pitfalls. InR. Maslen & L. Cameron (Eds.), Metaphor analysis: Research practice in applied linguistics, social sciences and the humanities (pp.217–229). London: Equinox.
    [Google Scholar]
  37. Musolff, A.
    (2006) Metaphor scenarios in public discourse. Metaphor and Symbol, 21(1), 23–38. 10.1207/s15327868ms2101_2
    https://doi.org/10.1207/s15327868ms2101_2 [Google Scholar]
  38. (2011) Migration, media and “deliberate” metaphors. Metaphorik.de, 21, 7–19.
    [Google Scholar]
  39. (2015) Dehumanizing metaphors in UK immigrant debates in press and online media. Journal of Language Aggression and Conflict, 3(1), 41–56. 10.1075/jlac.3.1.02mus
    https://doi.org/10.1075/jlac.3.1.02mus [Google Scholar]
  40. Musolff, A., & Zinken, J.
    (Eds.) (2009) Metaphor and discourse. Palgrave Macmillan. 10.1057/9780230594647
    https://doi.org/10.1057/9780230594647 [Google Scholar]
  41. Nerlich, B.
    (2012) ‘Low carbon’ metals, markets and metaphors: the creation of economic expectations about climate change mitigation. Climatic Change, 110(1–2), 31–51. 10.1007/s10584‑011‑0055‑3
    https://doi.org/10.1007/s10584-011-0055-3 [Google Scholar]
  42. Nerlich, B., & Jaspal, R.
    (2013) UK media representations of carbon capture and storage: Actors, frames and metaphors. Metaphor and the Social World, 3(1), 35–53. 10.1075/msw.3.1.02ner
    https://doi.org/10.1075/msw.3.1.02ner [Google Scholar]
  43. Ottati, V., Renstrom, R., & Price, E.
    (2014) The metaphorical framing model: Political communication and public opinion. InM. Landau, M. Robinson & B. Meier (Eds.), The power of metaphor: Examining its influence on social life (pp.179–202). Washington, DC: American Psychological Association. 10.1037/14278‑009
    https://doi.org/10.1037/14278-009 [Google Scholar]
  44. Pfau, M., Haigh, M. M., Shannon, T., Tones, T., Mercurio, D., Williams, R., & Elder, C.
    (2008) The influence of television news depictions of the images of war on viewers. Journal of Broadcasting & Electronic Media, 52(2), 303–322. 10.1080/08838150801992128
    https://doi.org/10.1080/08838150801992128 [Google Scholar]
  45. Reali, F., Soriano, T., & Rodríguez, D.
    (2016) How we think about depression: The role of linguistic framing. Revista Latinoamericana de Psicología, 48(2), 127–136. 10.1016/j.rlp.2015.09.004
    https://doi.org/10.1016/j.rlp.2015.09.004 [Google Scholar]
  46. Ritchie, D.
    (2003) “ARGUMENT IS WAR” – Or is it a Game of Chess?Metaphor and Symbol, 18(2), 125–146. 10.1207/S15327868MS1802_4
    https://doi.org/10.1207/S15327868MS1802_4 [Google Scholar]
  47. (2010) “Everybody goes down”: Metaphors, stories, and simulations in conversations. Metaphor and Symbol, 25(3), 123–143. 10.1080/10926488.2010.489383
    https://doi.org/10.1080/10926488.2010.489383 [Google Scholar]
  48. (2017) A note about meta-metaphors. Metaphor and the Social World, 7(2), 291–299. 10.1075/msw.7.2.07rit
    https://doi.org/10.1075/msw.7.2.07rit [Google Scholar]
  49. Ritchie, D., & Cameron, L.
    (2014) Open hearts or smoke and mirrors: Metaphorical framing and frame conflicts in a public meeting. Metaphor and Symbol, 29(3), 204–223. 10.1080/10926488.2014.924303
    https://doi.org/10.1080/10926488.2014.924303 [Google Scholar]
  50. Rössler, P., & Schenk, M.
    (2000) Cognitive bounding and the German unification: Agenda setting and persuasion effects of mass media. International Journal of Public Opinion Research, 12(1), 29–47. 10.1093/ijpor/12.1.29
    https://doi.org/10.1093/ijpor/12.1.29 [Google Scholar]
  51. Santa Ana, O.
    (2002) Brown tide rising: Metaphors of Latinos in contemporary American public discourse. Austin, TX: University of Texas Press.
    [Google Scholar]
  52. Schön, D.
    (1993) Generative metaphor: A perspective on problem-setting in social policy. InA. Ortony (Ed.), Metaphor and thought (pp.137–163). Cambridge, UK: Cambridge University Press. 10.1017/CBO9781139173865.011
    https://doi.org/10.1017/CBO9781139173865.011 [Google Scholar]
  53. Semino, E., Demjen, Z., Demmen, J.
    (2016) An integrated approach to metaphor and framing in cognition, discourse, and practice, with an application to metaphors for cancer. Applied Linguistics, 28, 1–22. doi:  10.1093/applin/amw028
    https://doi.org/10.1093/applin/amw028 [Google Scholar]
  54. Sopory, P., & Dillard, J. P.
    (2002) The persuasive effects of metaphor: A meta-analysis. Human Communication Research, 28(3), 382–419. 10.1111/j.1468‑2958.2002.tb00813.x
    https://doi.org/10.1111/j.1468-2958.2002.tb00813.x [Google Scholar]
  55. Steen, G.
    (2011) From three dimensions to five steps: The value of deliberate metaphor. Metaphorik.de, 21, 83–110.
    [Google Scholar]
  56. Steen, G., Dorst, A., Herrmann, J., Kaal, A., Krennmayr, T., & Pasma, T.
    (2010) A method for linguistic metaphor identification: From MIP to MIPVU. Amsterdam: John Benjamins. 10.1075/celcr.14
    https://doi.org/10.1075/celcr.14 [Google Scholar]
  57. Sullivan, K.
    (2013) Frames and constructions in metaphoric language. Amsterdam: John Benjamins. 10.1075/cal.14
    https://doi.org/10.1075/cal.14 [Google Scholar]
  58. Thibodeau, P., & Boroditsky, L.
    (2011) Metaphors we think with: The role of metaphor in reasoning. PloS One, 6(2), e16782. 10.1371/journal.pone.0016782
    https://doi.org/10.1371/journal.pone.0016782 [Google Scholar]
  59. (2015) Measuring effects of metaphor in a dynamic opinion landscape. PloS One, 10(7), e0133939. 10.1371/journal.pone.0133939
    https://doi.org/10.1371/journal.pone.0133939 [Google Scholar]
  60. Van Dijk, T.
    (1977) Semantic macro-structures and knowledge frames in discourse comprehension. InM. Just & Patricia, C. (Eds.), Cognitive processes in comprehension (pp.3–32). New York: Psychology Press.
    [Google Scholar]
  61. Wallis, P., & Nerlich, B.
    (2005) Disease metaphors in new epidemics: The UK media framing of the 2003 SARS epidemic. Social Science & Medicine, 60(11), 2629–2639. 10.1016/j.socscimed.2004.11.031
    https://doi.org/10.1016/j.socscimed.2004.11.031 [Google Scholar]
  62. Woolard, K. A.
    (1998) Introduction: Language ideology as a field of inquiry. InB. Schieffelin, K. Woolard & P. Kroskrity (Eds.), Language ideologies: Practice and theory, (pp.3–31). New York: Oxford University Press.
    [Google Scholar]
  63. Zinken, J.
    (2003) Ideological imagination: Intertextual and correlational metaphors in political discourse. Discourse & Society, 14(4), 507–523. 10.1177/0957926503014004005
    https://doi.org/10.1177/0957926503014004005 [Google Scholar]
  64. Zinken, J., Hellsten, I., & Nerlich, B.
    (2008) Discourse metaphors. InR. Dirven, R. Frank, T. Ziemke & J. Zlatev (Eds.), Body, language, and mind. Vol. 2: Sociocultural situatedness (pp.363–385). Berlin: Mouton.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/msw.17013.bog
Loading
/content/journals/10.1075/msw.17013.bog
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): framing , ideology , metaphor and public discourse
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error