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Abstract

Abstract

Conceptual Metaphor Theory (CMT) claims that human beings systematically understand, and communicate about, abstract and/or complex phenomena metaphorically in terms of concrete, that is, sensorily perceived phenomena (Lakoff & Johnson, 1980). Illnesses such as cancer constitute one category of such complex phenomena. While the past decades have witnessed a growing number of studies that examine verbal manifestations of metaphors pertaining to cancer, visual and multimodal expressions of metaphors of the type have hitherto been virtually unexplored. This paper examines a corpus of 27 short animations supported by the “Stand Up 2 Cancer” charity.

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2025-06-02
2025-06-24

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/content/journals/10.1075/msw.24035.for
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Metaphors in Stand Up 2 Cancer animations
John Benjamins ; https://doi.org/10.1075/msw.24035.for
/content/journals/10.1075/msw.24035.for
/content/journals/10.1075/msw.24035.for
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  • Article Type: Research Article
Keywords: SU2C ; verbal metaphor ; conceptual metaphor ; metaphor identification ; cancer ; animation ; visual studies ; visual metaphor ; BATTLE metaphor ; JOURNEY metaphor

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