RT Journal Article SR Electronic(1) A1 De Landtsheer, Christ’l YR 2015 T1 Media rhetoric plays the market: The logic and power of metaphors behind the financial crises since 2006 JF Metaphor and the Social World VO 5 IS 2 SP 205 OP 222 DO https://doi.org/10.1075/msw.5.2.02del PB John Benjamins SN 2210-4070, AB This article examines the logic and power of financial news metaphors in the current economic climate. The sequence of global financial crises starting in late 2007 led to a particular discursive phenomenon in financial news. Newspapers constructed, with vivid imagery (e.g., toxic loans, nervous markets to be calmed down), a globalized register for talking and writing about the crises. The empirical study of 3,730 Dutch and Flemish-Belgian financial news articles (2,042,596 words) investigates how during 2006–2013 metaphor power (De Landtsheer, 2009) interacts with financial-economic indicators. It is suggested, on the basis of the case study, that financial news articles generally may be more metaphorical during crises; metaphor power significantly correlates with Eurostat financial-economic indicators in either a positive direction (unemployment rates, public debt) or a negative one (gross national product, consumer confidence)., UL https://www.jbe-platform.com/content/journals/10.1075/msw.5.2.02del