The political impact of metaphors
  • ISSN 2210-4070
  • E-ISSN: 2210-4097
Buy:$35.00 + Taxes


As metaphors not only reflect perceived reality, but can also function as cues through which citizens come to understand complex political processes, the aim of this study is to look at how specific metaphors might impact on the citizens’ framing of Belgian federalism. To measure the impact of metaphors on political representations, we conducted an experiment among 493 citizens based on an article published in the newspaper “Le Soir”, in which Belgian federalism was compared to a Tetris game in both a text and an image. The participants were distributed across four experimental conditions according to the type of input they had been exposed to (text and image, text only, image only, no input) and were asked to perform a free description task. The productions of the participants were analyzed using keyword and content analyses. The results suggest that the participants who had been exposed to the experimental text tended to frame their perception of Belgian federalism in different ways. They also show that reading the text had more of an impact on the representations than looking at the image, but that this impact was in both cases short-lived.


Article metrics loading...

Loading full text...

Full text loading...

  • Article Type: Research Article
Keyword(s): Belgium; conceptual metaphors; federalism; framing; political representations
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error