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This article will discuss the complexity of positionality and the implications of writing in the English language in a South Asian context. Given the postcolonial heritage of South Asia, contemporary authors producing literature in English find themselves confronted with both tremendous opportunity as well as tremendous controversy. Literature has become a product in the circuit of culture, and the concluding sections will therefore discuss and explore how writers, and particularly diasporic writers, using English (as opposed to the other languages in India) are able to seize a disproportionate amount of world attention and consequently, through their choice of language, gain the power to make their presentations and representations dominant and prevalent in terms of distribution and influence.