Narrating organization studies

This chapter depicts a personal and a professional trajectory caused by the narrative turn in the social sciences. It went from an original enchantment to a more distanced and nuanced approach, but in the end the narrative take established itself firmly in social studies, in this chapter exemplified by organization studies. Of great importance were the charismatic guides to the narrative, such as Jerome Bruner and Alasdair MacIntyre, who translated narratology’s main notions for the use of social scientists.