Volume 33, Issue 2
  • ISSN 1387-6740
  • E-ISSN: 1569-9935
Buy:$35.00 + Taxes



This article examines the performance of remembered experience within sharing in-the-moment carried out by young women on Instagram. I propose that the small stories analytical framework provides a way to examine at a micro level sharing of ‘memories’ online by addressing practices of selecting the past, showing and telling the past and interacting with the past in digital traces. For digital memory studies, this moves beyond a focus on affordances and infrastructure transformed memory and the examination of how people engage with memories that have been predefined. The analysis demonstrates how the performance of remembered experience is displayed and positioned across the interplay of past, present and future. Young women’s sharing in-the-moment reconfigures the function and meanings of ‘memories’ beyond the platform’s mobilisation of the term. It is part of how they express feelings and experiences about their unfolding lives.


Article metrics loading...

Loading full text...

Full text loading...


  1. Armour, Z.
    (2018) Dedicated Followers of PaSSion (1995–Present): Seasoned Clubbers and the Mediation of Collective Memory as a Process of Digital Gift-Giving. InA. Hardy, A. Bennett, & B. Robards (Eds.), Neo-Tribes (pp.137–152). Springer International Publishing. 10.1007/978‑3‑319‑68207‑5_9
    https://doi.org/10.1007/978-3-319-68207-5_9 [Google Scholar]
  2. Arnold-de Simine, S.
    (2018) Trauma and Memory. InJ. Kurtz (Ed.), Trauma and Literature (pp.140–152). Cambridge University Press. 10.1017/9781316817155.011
    https://doi.org/10.1017/9781316817155.011 [Google Scholar]
  3. (2019) Beyond trauma? Memories of Joi/y and memory play in Blade Runner 2049. Memory Studies, 12(1), 61–73.   10.1177/1750698018811989
    https://doi.org/10.1177/1750698018811989 [Google Scholar]
  4. Arrigoni, G., & Galani, A.
    (2019) From Place-Memories to Active Citizenship: The Potential of Geotagged User-Generated Content for Memory Scholarship. InD. Drozdzewski & C. Birdsall (Eds.), Doing Memory Research: New Methods and Approaches (pp.145–168). Springer.   10.1007/978‑981‑13‑1411‑7_8
    https://doi.org/10.1007/978-981-13-1411-7_8 [Google Scholar]
  5. Bamberg, M., & Georgakopoulou, A.
    (2008) Small stories as a new perspective in narrative and identity analysis. Text & Talk, 28(3), 377–396.   10.1515/TEXT.2008.018
    https://doi.org/10.1515/TEXT.2008.018 [Google Scholar]
  6. Barassi, V.
    (2020) Datafied times: Surveillance capitalism, data technologies and the social construction of time in family life. New Media & Society, 22(9), 1545–1560.   10.1177/1461444820913573
    https://doi.org/10.1177/1461444820913573 [Google Scholar]
  7. Birkner, T., & Donk, A.
    (2018) Collective memory and social media: Fostering a new historical consciousness in the digital age?Memory Studies, 13(4), 367–383.   10.1177/1750698017750012
    https://doi.org/10.1177/1750698017750012 [Google Scholar]
  8. Brockmeier, J.
    (2015) Beyond the archive: Memory, narrative, and the autobiographical process. Oxford University Press. 10.1093/acprof:oso/9780199861569.001.0001
    https://doi.org/10.1093/acprof:oso/9780199861569.001.0001 [Google Scholar]
  9. Cifor, M.
    (2021) What is remembered lives: Time and the disruptive animacy of archiving AIDS on Instagram. Convergence, 27(2), 371–394.   10.1177/1354856520979961
    https://doi.org/10.1177/1354856520979961 [Google Scholar]
  10. Coleman, R.
    (2020) Making Managing and Experiencing the Now. New Media & Society, 22(9), 1680–1698. 10.1177/1461444820914871
    https://doi.org/10.1177/1461444820914871 [Google Scholar]
  11. De Fina, A.
    (2021) Doing narrative analysis from a narratives-as-practices perspective. Narrative Inquiry, 31(1), 49–71.   10.1075/ni.20067.def
    https://doi.org/10.1075/ni.20067.def [Google Scholar]
  12. De Fina, A., & Georgakopoulou, A.
    (2008) Analysing narratives as practices. Qualitative Research, 8(3), 379–387.   10.1177/1468794106093634
    https://doi.org/10.1177/1468794106093634 [Google Scholar]
  13. Dobson, A. S.
    (2015) Postfeminist Digital Cultures: Femininity, Social Media, and Self-Representation. Palgrave Macmillan. 10.1057/9781137404206
    https://doi.org/10.1057/9781137404206 [Google Scholar]
  14. Dobson, A. S., & Kanai, A.
    (2019) From “can-do” girls to insecure and angry: Affective dissonances in young women’s post-recessional media. Feminist Media Studies, 19(6), 771–786.   10.1080/14680777.2018.1546206
    https://doi.org/10.1080/14680777.2018.1546206 [Google Scholar]
  15. Drakopoulou, S.
    (2017) “We Can Remember It for You”: Location, Memory, and Commodification in Social Networking Sites. SAGE Open, 7(3), 1–13.   10.1177/2158244017712026
    https://doi.org/10.1177/2158244017712026 [Google Scholar]
  16. Garde-Hansen, J., Hoskins, A., & Reading, A.
    (2009) Introduction. InJ. Garde-Hansen, A. Hoskins, & A. Reading (Eds.), Save As… Digital Memories (pp.1–21). Palgrave Macmillan Limited. 10.1057/9780230239418_1
    https://doi.org/10.1057/9780230239418_1 [Google Scholar]
  17. Georgakopoulou, A.
    (2007) Small Stories, Interaction and Identities. John Benjamins Publishing Company. 10.1075/sin.8
    https://doi.org/10.1075/sin.8 [Google Scholar]
  18. (2015) Small Stories Research: Methods – Analysis – Outreach. InA. De Fina & A. Georgakopoulou (Eds.), The handbook of narrative analysis (pp.255–272). Wiley Blackwell. 10.1002/9781118458204.ch13
    https://doi.org/10.1002/9781118458204.ch13 [Google Scholar]
  19. (2016a) Small Stories Research: A Narrative Paradigm for the Analysis of Social Media. InL. Sloan & A. Quan-Haase, The SAGE Handbook of Social Media Research Methods (pp.266–281). SAGE Publications Ltd. 10.4135/9781473983847.n17
    https://doi.org/10.4135/9781473983847.n17 [Google Scholar]
  20. (2016b) From Narrating the Self to Posting Self(ies): A Small Stories Approach to Selfies. Open Linguistics, 2(1), 300–317.   10.1515/opli‑2016‑0014
    https://doi.org/10.1515/opli-2016-0014 [Google Scholar]
  21. (2017) Sharing the moment as small stories. Narrative Inquiry, 27(2), 311–333.   10.1075/ni.27.2.06geo
    https://doi.org/10.1075/ni.27.2.06geo [Google Scholar]
  22. (2019) Designing stories on social media: A corpus-assisted critical perspective on the mismatches of story-curation.   10.1016/j.linged.2019.05.003
    https://doi.org/10.1016/j.linged.2019.05.003 [Google Scholar]
  23. (2021) Small stories as curated formats on social media: The intersection of affordances, values & practices. System, 1021, 102620.   10.1016/j.system.2021.102620
    https://doi.org/10.1016/j.system.2021.102620 [Google Scholar]
  24. Giaxoglou, K.
    (2019) Sharing Small Stories of Life and Death Online: Death-writing of the Moment. European Journal of Life Writing, 81, DM118–DM142.   10.21827/ejlw.8.35553
    https://doi.org/10.21827/ejlw.8.35553 [Google Scholar]
  25. (2021) A Narrative Approach to Social Media Mourning: Small Stories and Affective Positioning. Taylor & Francis Group.
    [Google Scholar]
  26. Giaxoglou, K., & Georgakopoulou, A.
    (2020) A narrative practice approach to identities: Small stories and positioning analysis in digital contexts (p.30).
    [Google Scholar]
  27. Gill, R.
    (2017) The affective, cultural and psychic life of postfeminism: A postfeminist sensibility 10 years on. European Journal of Cultural Studies, 20(6), 606–626.   10.1177/1367549417733003
    https://doi.org/10.1177/1367549417733003 [Google Scholar]
  28. Gill, R., & Orgad, S.
    (2015) The Confidence Cult(ure). Australian Feminist Studies, 30(86), 324–344.   10.1080/08164649.2016.1148001
    https://doi.org/10.1080/08164649.2016.1148001 [Google Scholar]
  29. Hoskins, A.
    (2009) Digital Network Memory. InA. Erll, A. Rigney, L. Basu, & P. Bijl (Eds.), Mediation, Remediation, and the Dynamics of Cultural Memory (pp.91–108). De Gruyter. 10.1515/9783110217384.1.91
    https://doi.org/10.1515/9783110217384.1.91 [Google Scholar]
  30. (2011) 7/7 and connective memory: Interactional trajectories of remembering in post-scarcity culture. Memory Studies, 4(3), 269–280.   10.1177/1750698011402570
    https://doi.org/10.1177/1750698011402570 [Google Scholar]
  31. (2016) Memory ecologies. Memory Studies, 9(3), 348–357.   10.1177/1750698016645274
    https://doi.org/10.1177/1750698016645274 [Google Scholar]
  32. (2018) An introduction to digital memory and media. InA. Hoskins (Ed.), Digital Memory Studies: Media Pasts in Transition (pp.1–24). Routledge.
    [Google Scholar]
  33. Humphreys, L.
    (2018) The qualified self: Social media and the accounting of everyday life. 10.7551/mitpress/9990.001.0001
    https://doi.org/10.7551/mitpress/9990.001.0001 [Google Scholar]
  34. (2020) Birthdays, anniversaries, and temporalities: Or how the past is represented as relevant through on-this-date media. New Media & Society, 22(9), 1663–1679.   10.1177/1461444820914874
    https://doi.org/10.1177/1461444820914874 [Google Scholar]
  35. Jacobsen, B.
    (2021) Sculpting digital voids: The politics of forgetting on Facebook. Convergence, 27(2), 357–370.   10.1177/1354856520907390
    https://doi.org/10.1177/1354856520907390 [Google Scholar]
  36. Jacobsen, B., & Beer, D.
    (2021a) Quantified Nostalgia: Social Media, Metrics, and Memory. Social Media + Society, 7(2), 20563051211008824.   10.1177/20563051211008822
    https://doi.org/10.1177/20563051211008822 [Google Scholar]
  37. (2021b) Social Media and the Automatic Production of Memory: Classification, Ranking and the Sorting of the Past. Policy Press.
    [Google Scholar]
  38. Kanai, A.
    (2019) Gender and Relatability in Digital Culture: Managing Affect, Intimacy and Value. Springer International Publishing Palgrave Macmillan. 10.1007/978‑3‑319‑91515‑9
    https://doi.org/10.1007/978-3-319-91515-9 [Google Scholar]
  39. Kaun, A.
    (2016) Media Times| Archiving Protest Digitally: The Temporal Regime of Immediation. International Journal of Communication, 10(0), 14.
    [Google Scholar]
  40. Kaun, A., & Stiernstedt, F.
    (2014) Facebook time: Technological and institutional affordances for media memories. New Media & Society, 16(7), 1154–1168.   10.1177/1461444814544001
    https://doi.org/10.1177/1461444814544001 [Google Scholar]
  41. Keightley, E.
    (2012) Introduction: Time, Media and Modernity. InE. Keightley (Ed.), Time, Media and Modernity. Palgrave Macmillan Limited. 10.1057/9781137020680_1
    https://doi.org/10.1057/9781137020680_1 [Google Scholar]
  42. Khlevnyuk, D.
    (2018) Narrowcasting collective memory online: ‘Liking’ Stalin in Russian social media. Media, Culture & Society, 0163443718799401.   10.1177/0163443718799401
    https://doi.org/10.1177/0163443718799401 [Google Scholar]
  43. Leaver, T., Highfield, T., & Abidin, C.
    (2020) Instagram. Polity Press.
    [Google Scholar]
  44. Miltner, K. M., & Highfield, T.
    (2017) Never Gonna GIF You Up: Analyzing the Cultural Significance of the Animated GIF. Social Media + Society, 3(3), 2056305117725223.   10.1177/2056305117725223
    https://doi.org/10.1177/2056305117725223 [Google Scholar]
  45. Ortner, J., & Sindbæk Andersen, T.
    (2019) The MSA conference 2017: Reflections on themes and the development of Memory Studies as a research field. Memory Studies, 12(1), 88–90.   10.1177/1750698018811991
    https://doi.org/10.1177/1750698018811991 [Google Scholar]
  46. Pickering, M., & Keightley, E.
    (2015) Photography, Music and Memory: Pieces of the Past in Everyday Life. Palgrave Macmillan UK. 10.1057/9781137441218
    https://doi.org/10.1057/9781137441218 [Google Scholar]
  47. Pogačar, M.
    (2018) Culture of the Past: Digital Connectivity and Dispotentiated Futures. InA. Hoskins (Ed.), Digital Memory Studies: Media Pasts in Transition (pp.27–47). Routledge.
    [Google Scholar]
  48. Prey, R., & Smit, R.
    (2019) From Personal to Personalized Memory: Social Media as Mnemotechnology. InZ. Papacharissi (Ed.), A networked self and birth, life, death (pp.209–223). Routledge.
    [Google Scholar]
  49. Reading, A.
    (2011) Memory and Six Dynamics Memory Field. InM. Neiger, M. Oren, Z. Eyal, A. Hoskins, & J. Sutton (Eds.), On Media Memory: Collective Memory in a New Media Age (pp.241–252). Palgrave Macmillan Limited. 10.1057/9780230307070_18
    https://doi.org/10.1057/9780230307070_18 [Google Scholar]
  50. (2016) Gender and Memory in the Globital Age. Palgrave Macmillan Limited. 10.1057/978‑1‑137‑35263‑7
    https://doi.org/10.1057/978-1-137-35263-7 [Google Scholar]
  51. Rigney, A.
    (2018) Remembering Hope: Transnational activism beyond the traumatic. Memory Studies, 11(3), 368–380.   10.1177/1750698018771869
    https://doi.org/10.1177/1750698018771869 [Google Scholar]
  52. Schiff, B.
    (2005) Telling it in Time: Interpreting Consistency and Change in the Life Stories of Holocaust Survivors. The International Journal of Aging and Human Development, 60(3), 189–212.   10.2190/PXX9‑1G2J‑R6X7‑N976
    https://doi.org/10.2190/PXX9-1G2J-R6X7-N976 [Google Scholar]
  53. Schiffrin, D.
    (2002) Mother and friends in a Holocaust life story. Language in Society, 31(3), 309–353.   10.1017/S0047404502020250
    https://doi.org/10.1017/S0047404502020250 [Google Scholar]
  54. (2003) We Knew That’s It: Retelling the Turning Point of a Narrative. Discourse Studies, 5(4), 535–561.   10.1177/14614456030054005
    https://doi.org/10.1177/14614456030054005 [Google Scholar]
  55. Schwarz, O.
    (2014) The past next door: Neighbourly relations with digital memory-artefacts. Memory Studies, 7(1), 7–21.   10.1177/1750698013490591
    https://doi.org/10.1177/1750698013490591 [Google Scholar]
  56. Sindbæk Andersen, T., & Ortner, J.
    (2019) Introduction: Memories of joy. Memory Studies, 12(1), 5–10. 10.1177/1750698018811976
    https://doi.org/10.1177/1750698018811976 [Google Scholar]
  57. Smit, R.
    (2020) Connective Memory Work on Justice for Mike Brown. InS. Merrill, E. Keightley, & P. Daphi (Eds.), Social Movements, Cultural Memory and Digital Media (pp.85–108). Springer International Publishing. 10.1007/978‑3‑030‑32827‑6_4
    https://doi.org/10.1007/978-3-030-32827-6_4 [Google Scholar]
  58. Smit, R., Heinrich, A., & Broersma, M.
    (2018) Activating the past in the Ferguson protests: Memory work, digital activism and the politics of platforms. New Media & Society, 20(9), 3119–3139.   10.1177/1461444817741849
    https://doi.org/10.1177/1461444817741849 [Google Scholar]
  59. van Dijck, J.
    (2005) From shoebox to performative agent: The computer as personal memory machine. New Media & Society, 7(3), 311–332.   10.1177/1461444805050765
    https://doi.org/10.1177/1461444805050765 [Google Scholar]
  60. (2017) Connective Memory: How Facebook Takes Charge of Your Past. InL. Bond, S. Craps, & P. Vermeulen (Eds.), Memory Unbound: Tracing the Dynamics of Memory Studies (pp.151–172). Berghahn Books.
    [Google Scholar]
  61. Wahl-Jorgensen, K.
    (2018) The Emotional Architecture of Social Media. InZ. Papacharissi (Ed.), A networked self and platforms, stories, connections (pp.77–93). Routledge, Taylor & Francis Group. 10.4324/9781315193434‑6
    https://doi.org/10.4324/9781315193434-6 [Google Scholar]
  62. Winch, A.
    (2013) Girlfriends and Postfeminist Sisterhood. Springer. 10.1057/9781137312747
    https://doi.org/10.1057/9781137312747 [Google Scholar]

Data & Media loading...

  • Article Type: Research Article
Keyword(s): digital memory; Instagram; memory; small stories; social media; temporality
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error