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Volume 27, Issue 2
  • ISSN 1387-6740
  • E-ISSN: 1569-9935
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Abstract

The retelling and sharing of stories is not a new phenomenon. Many narrative analysts have devoted research to these processes. But the culture of participation ( Jenkins 2006 ) in the digital world has brought sharing to a completely new level by allowing users not only to broadcast their opinions and evaluations of a story but also to reappropriate it and recontextualize it in infinite recursions. We focus on such process of transformation of a narrative in different media and social media outlets through the analysis of the viral spread of a story posted by an individual Twitter user in 2015. Specifically, we illustrate how participation frameworks change from one retelling to another and how the original story becomes "nested" into a new meta-story centered on the twitter user as a character and on the viral spread of the story.

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/content/journals/10.1075/ni.27.2.03def
2017-10-06
2023-03-27

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Online retellings and the viral transformation of a twitter breakup story
Narrative Inquiry 27, 235 (2017); https://doi.org/10.1075/ni.27.2.03def
/content/journals/10.1075/ni.27.2.03def
/content/journals/10.1075/ni.27.2.03def
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  • Article Type: Research Article
Keyword(s): audience; digital media; narrative; participation; retelling; social media; stories; storytelling; Twitter; viral

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