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    Impoliteness in Facebook discussions of the management of the pandemic of Covid-19 in Sweden – the tension between conformity and distinction

  • Author(s): Marta Andersson1ORCID icon
  • View Affiliations Hide Affiliations
    Affiliations: 1 Stockholm University
  • Source: Pragmatics
    Available online: 08 February 2022
  • DOI: https://doi.org/10.1075/prag.21014.and
    • Received: 22 Feb 2021
    • Accepted: 25 Oct 2021
    • Version of Record published : 08 Feb 2022

Abstract

Abstract

This paper embarks on a functional analysis of impolite language use in discussions about the response to the pandemic of Covid-19 on the official Facebook page of the Swedish national public television broadcaster in the spring of 2020. Having combined the existing models of impoliteness ( ) with the Appraisal theory ( ) in a both quantitative and qualitative investigation, the study finds remarkable differences between supporters and opponents of the Swedish tactic in terms of enactment of value orientations categorized as different attitudes within the Appraisal framework. More specifically, opponents tend to voice more subjective and affectual sentiments, whereas supporters generally derive their attitude from the Swedish institutional norms and cultural standards, resulting in more judgement. As the study concludes, these findings are related to the inherent dichotomy of the Swedish welfare state paradigm, which integrates the concepts of both state and individual citizen liability.

Available under the CC BY 4.0 license.
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2022-02-08
2022-05-20
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  • Article Type: Research Article
Keywords: impoliteness ; functional analysis ; attitude ; Covid-19 ; Appraisal theory ; social conflict
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