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Abstract

Abstract

This paper analyses the way young people negotiate their ‘real’ identity on Instagram, and how self-presentation can be developed by means of language choice. We draw our data from the corpus of the project. It contains the Instagram production of Basque university students who draw on an inventory of multilingual resources in their interactions. We consider Instagram to be a multi-scalar context in which different orders of indexicality converge ( ). The study analyses, from this multi-scalar perspective, the place of Basque in the language choices the students make in order to belong, to be authentic as someone or something ( ). It concludes that local Basque dialects are tools for self-positioning as an ‘authentic’ voice in Instagram chat, but standard is empowering at a higher scale on Timelines, in which the same speakers use it for a more credible translocal voice.

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/content/journals/10.1075/prag.21026.elo
2022-10-14
2022-12-08
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  • Article Type: Research Article
Keywords: normativity ; Basque ; scale ; indexicality ; authenticity ; Instagram ; social media
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