1887
Volume 33, Issue 4
  • ISSN 1018-2101
  • E-ISSN: 2406-4238
USD
Buy:$35.00 + Taxes

Abstract

Abstract

While trustworthiness has been found to exert a vital influence on the success of an online medical crowdfunding (Ba et al. 2021), scarce studies have investigated the concepts and culture of trust in Eastern scenarios like China (Wang 2020). This is the first study aiming to discursively analyze how other-justified discourses, i.e., enhancing objectivity and trustworthiness through other people’s comments, contribute to obtaining potential donors’ trust in Chinese online medical crowdfunding encounters. Through the discourse analysis of 496 other-justified comments on fifty pieces of fully-funded online medical crowdfunding projects, it is found that four different types of people (a family member, a person in the same business or occupation, a classmate, a friend) offer evidence through other-justified discourses oriented towards ethos, experience, and emotion. The (five ethic orders) in the acquaintance society is the underlying theoretical rationale that supports the credibility of other-justified discourse, which provides a novel research perspective for the dissemination and transitivity of trust in online medical crowdfunding. The findings serve to offer commenters an array of other-justified orientations and identity choices to engage more prospective backers in a medical donative event. The results highlight that crowdfunders not only need to display a compelling narrative strength but also raise awareness to enhance the trustworthiness of their projects, especially focusing on shreds of evidence provided by a third-person comment.

Loading

Article metrics loading...

/content/journals/10.1075/prag.21067.zha
2023-02-24
2024-04-17
Loading full text...

Full text loading...

References

  1. Ahn, Mikyung, and Foong Ha Yap
    2015 “Evidentiality in Interaction: A Pragmatic Analysis of Korean Hearsay Evidential Markers.” Studies in Language391: 46–84. 10.1075/sl.39.1.03ahn
    https://doi.org/10.1075/sl.39.1.03ahn [Google Scholar]
  2. Ba, Zhichao, Yuxiang Zhao, Shijie Song, and Qinghua Zhu
    2021 “Understanding the Determinants of Online Medical Crowdfunding Project Success in China.” Information Processing and Management581: 1–19. 10.1016/j.ipm.2020.102465
    https://doi.org/10.1016/j.ipm.2020.102465 [Google Scholar]
  3. Bista, Sanat Kumar, Keshav Dahal, Peter Cowling, and Bhadra Man Tuladhar
    2010 “Acquaintance-based Trust Model for the Evolution of Cooperation in Business Games.” Service Oriented Computing and Applications4 (3): 181–189. 10.1007/s11761‑010‑0064‑5
    https://doi.org/10.1007/s11761-010-0064-5 [Google Scholar]
  4. Brewer, Marilynn. B., and Wendi Gardner
    1996 “Who is This “We”? Levels of Collective Identity and Self Representations.” Journal of Personality and Social Psychology711: 83–93. 10.1037/0022‑3514.71.1.83
    https://doi.org/10.1037/0022-3514.71.1.83 [Google Scholar]
  5. Brown, Penelope, and Stephen C. Levinson
    1987Politeness: Some Universals in Language Usage. Cambridge: Cambridge University Press. 10.1017/CBO9780511813085
    https://doi.org/10.1017/CBO9780511813085 [Google Scholar]
  6. Chafe, Wallace L.
    1986 “Evidentiality in English Conversation and Academic Writing.” InEvidentiality: The Linguistic Coding of Epistemology, ed. byWallace L. Chafe, and Johanna Nichols, 261–272. New York: Ablex.
    [Google Scholar]
  7. Chi, Shu-Cheng Steve, Raymond A. Friedman, Shu-Chen Chen, Ming-Jie Tsai, and Mei-Ling Yuan
    2020 “Sympathy Toward a Company Facing Disaster: Examining the Interaction Effect between Internal Attribution and Role Similarity.” Journal of Applied Behavioral Science561: 73–106. 10.1177/0021886319876699
    https://doi.org/10.1177/0021886319876699 [Google Scholar]
  8. Cohen, Jacob
    1960 “A Coefficient of Agreement for Nominal Scales.” Educational and Psychological Measurement201: 37–46. 10.1177/001316446002000104
    https://doi.org/10.1177/001316446002000104 [Google Scholar]
  9. Cook, Karen S.
    2001Trust in Society. New York: Russell Sage Foundation.
    [Google Scholar]
  10. Corbin, Juliet, and Anselm Strauss
    2015Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (4th ed.). New York: Sage.
    [Google Scholar]
  11. Eisenberg, Nancy, Richard A. Fabes, and Tracy L. Spinrad
    2006 “Prosocial Development.” InHandbook of Child Psychology, ed. byNancy Eisenberg, 646–718. New York: John Wiley & Sons.
    [Google Scholar]
  12. Elm, Malin Sveningsson
    2009 “How Do Various Notions of Privacy Influence Decisions in Qualitative Interest Research?” InInternet Inquiry: Conversations about Method, ed. byAnnette N. Markham, and Nancy K. Baym, 49–76. New York: Sage. 10.4135/9781483329086.n7
    https://doi.org/10.4135/9781483329086.n7 [Google Scholar]
  13. Fei, Xiaotong
    1992From the Soil: The Foundations of Chinese Society. Oakland: University of California Press. 10.1525/9780520912489
    https://doi.org/10.1525/9780520912489 [Google Scholar]
  14. Hall, David L., and Roger T. Ames
    1987Thinking Through Confucius. New York: Suny Publishing.
    [Google Scholar]
  15. Hoffman, Martin L.
    2000Empathy and Moral Development: Implications for Caring and Justice. Cambridge: Cambridge University Press. 10.1017/CBO9780511805851
    https://doi.org/10.1017/CBO9780511805851 [Google Scholar]
  16. House, Juliane, Dániel Z. Kádár, Fengguang Liu, Shiyu Liu, Wenrui Shi, Zongfeng Xia, Lin Jiao
    2021 “Interaction, Speech Acts and Ritual: An Integrative Model.” Lingua2571: 1–24. 10.1016/j.lingua.2021.103082
    https://doi.org/10.1016/j.lingua.2021.103082 [Google Scholar]
  17. Hsieh, Ivy Haoyin
    2018 “Confucian Principles: A Study of Chinese Americans’ Interpersonal Relationships in Selected Children’s Picture Books.” Children’s Literature in Education491: 216–231. 10.1007/s10583‑016‑9289‑z
    https://doi.org/10.1007/s10583-016-9289-z [Google Scholar]
  18. Jin, Pingyue
    2019 “Medical Crowdfunding in China: Empirics and Ethics.” Journal of Medical Ethics45 (8): 538–544. 10.1136/medethics‑2018‑105054
    https://doi.org/10.1136/medethics-2018-105054 [Google Scholar]
  19. Jordan, Brigitte, and Austin Henderson
    1995 “Interaction Analysis: Foundations and Practice.” Journal of the Learning Sciences41: 39–103. 10.1207/s15327809jls0401_2
    https://doi.org/10.1207/s15327809jls0401_2 [Google Scholar]
  20. Lim, Dong Sik
    2010 “Evidentials and Interrogatives: A Case Study from Korean.” PhD diss.University of Southern California.
  21. Liu, Zejun
    2019 “Waterdrop Crowdfunding Has Topped Among Chinese Internet Health Care Providers with Over 20-billion-yuan Fundraising in Three Years.” https://finance.yahoo.com/news/waterdrop-crowdfunding-topped-among-chinese
  22. Lyons, John
    1977Semantics. Cambridge: Cambridge University Press.
    [Google Scholar]
  23. Mao, Yansheng, and Xin Zhao
    2022 “Trust Me, Trust My Words: Trustworthiness Construction in Chinese Online Medical Crowdfunding Discourses.” Pragmatics & Society13 (4): 703–724. 10.1075/ps.18080.zha
    https://doi.org/10.1075/ps.18080.zha [Google Scholar]
  24. Mayer, Roger C., James H. Davis, and F. David Schoorman
    1995 “An Integrative Model of Organizational Trust.” Academy of Management Review20 (3): 709–734. 10.2307/258792
    https://doi.org/10.2307/258792 [Google Scholar]
  25. McKeown, Jamie, and Hans J. Ladegaard
    2020 “Evidentiality and Identity Positioning in Online Disputes about Language Use in Hong Kong.” Journal of Applied Linguistics and Professional Practice141: 53–74. 10.1558/jalpp.35604
    https://doi.org/10.1558/jalpp.35604 [Google Scholar]
  26. Merriam-Webster
    2022 s.v. “Colleague”. Accessed 21 June 2022. https://www.merriam-webster.com/dictionary/colleague
  27. Morse, Anice M.
    1991 “Approaches to Qualitative-Quantitative Methodological Triangulation.” Nursing Research401: 120–123. 10.1097/00006199‑199103000‑00014
    https://doi.org/10.1097/00006199-199103000-00014 [Google Scholar]
  28. Mushin, Ilana
    2011Evidentality and Epistemological Stance: Narrative Retelling. Amsterdam: John Benjamins.
    [Google Scholar]
  29. Nazione, Samantha, Evan K. Perrault, and David M. Keating
    2019 “Finding Common Ground: Can Provider-patient Race Concordance and Self-disclosure Bolster Patient Trust, Perceptions, and Intentions?” Journal of Racial and Ethnic Health Disparities6 (5): 962–972. 10.1007/s40615‑019‑00597‑6
    https://doi.org/10.1007/s40615-019-00597-6 [Google Scholar]
  30. Palmer, Frank Robert
    1986Mood and Modality. Cambridge: Cambridge University Press.
    [Google Scholar]
  31. Ramsey, Lydia
    2017, June14. “Almost Half of All Money Raised Through Crowdfunding is Going Toward Medical Expenses.” Business Insider. https://www.businessinsider.in/Almost-half-of-all-money-raised-through-crowdfunding-is-going-toward-medical-expenses/articleshow/59147729.cms
    [Google Scholar]
  32. Shen, Fuyuan, Vivian C. Sheer, and Ruobing Li
    2015 “Impact of Narratives on Persuasion in Health Communication: A Meta-analysis.” Journal of Advertising441: 105–113. 10.1080/00913367.2015.1018467
    https://doi.org/10.1080/00913367.2015.1018467 [Google Scholar]
  33. Snyder, Jeremy
    2016 “Crowdfunding for Medical Care: Ethical Issues in an Emerging Health Care Funding Practice.” Hastings Center Report461: 36–42. 10.1002/hast.645
    https://doi.org/10.1002/hast.645 [Google Scholar]
  34. Vaish, Amrisha, Malinda Carpenter, and Michael Tomasello
    2009 “Sympathy Through Affective Perspective Taking and its Relation to Prosocial Behavior in Toddlers.” Developmental Psychology45 (2): 534–543. 10.1037/a0014322
    https://doi.org/10.1037/a0014322 [Google Scholar]
  35. Wang, Xueyu
    2020 “Book Review of Trust and Discourse: Organizational Perspective”. East Asian Pragmatics5 (2): 285–288. 10.1558/eap.29123
    https://doi.org/10.1558/eap.29123 [Google Scholar]
  36. Wheeless, Lawrence R., and Janis Grotz
    1977 “The Measurement of Trust and its Relationship to Self-disclosure.” Human Communication Research3 (3): 250–257. 10.1111/j.1468‑2958.1977.tb00523.x
    https://doi.org/10.1111/j.1468-2958.1977.tb00523.x [Google Scholar]
  37. Wilkes, Julie, and Susan A. Speer
    2022 “Kinship Carers’ Complaints about Birth Parents’ Facebook Posts: Mediated Evidentiality and Identity Construction.” Language & Communication831: 97–108. 10.1016/j.langcom.2021.12.001
    https://doi.org/10.1016/j.langcom.2021.12.001 [Google Scholar]
  38. Wodak, Ruth
    2015 “Critical Discourse Analysis, Discourse-historical Approach.” InThe International Encyclopedia of Language and Social Interaction, ed. byKaren Tracy, 275–288. New Jersey: John Wiley & Sons. 10.1002/9781118611463.wbielsi116
    https://doi.org/10.1002/9781118611463.wbielsi116 [Google Scholar]
  39. Xu, Kaibin, and Xiaoyu Wang
    2020 “Kindhearted People, Please Save My Family: Narrative Strategies for New Media Medical Crowdfunding.” Health Communication35 (13): 1605–1613. 10.1080/10410236.2019.1654173
    https://doi.org/10.1080/10410236.2019.1654173 [Google Scholar]
  40. Yu, Yating
    2020 “Perpetuating and/or Resisting the “Leftover” Myth? The Use of (De)legitimation Strategies in the Chinese English-language News Media.” Feminist Media Studies961: 1–18. 10.1080/14680777.2020.1837909
    https://doi.org/10.1080/14680777.2020.1837909 [Google Scholar]
  41. Zhao, Xin, and Yansheng Mao
    2021 “Trust Me, I Am a Doctor: Discourse of Trustworthiness by Chinese Doctors in Online Medical Consultation.” Health Communication36 (3): 372–380. 10.1080/10410236.2019.1692491
    https://doi.org/10.1080/10410236.2019.1692491 [Google Scholar]
  42. 2023 “The Identity Lies in the Words of Crowd-funders: Help-seekers’ Identity Construction in Chinese Online Medical Crowdfunding Discourses.” Health Communication38 (2): 363–370. 10.1080/10410236.2021.1951959
    https://doi.org/10.1080/10410236.2021.1951959 [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/prag.21067.zha
Loading
/content/journals/10.1075/prag.21067.zha
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error