Verbo-visual metafunctions and interactional metadiscourse strategic cues in Arabic advertisements

References

1. Al-Ali, Mohammed
   2018 “Genre-Pragmatic Analysis of Arabic Academic Book Reviews.” Pragmatics (): –.
   [Google Scholar]
2. Al-Ali, Mohammed, Meera Sahawneh, and Safa Hamzeh
   2024 “How to Get More Views.” Internet Pragmatics (): –. 10.1075/ip.00091.ala
   https://doi.org/10.1075/ip.00091.ala [Google Scholar]
3. Al-Ali, Mohammed, and Safa Hamzeh
   2024 “Extra Cues Extra Views: A Multimodal Detection of Arabic Clickbait Thumbnail Verbo-Visual Cues.” Discourse and Communication (): –. 10.1177/17504813231190332
   https://doi.org/10.1177/17504813231190332 [Google Scholar]
4. Al-Subhi, Aish
   2022 “Metadiscourse in Online Advertising: Exploring Linguistic and Visual Metadiscourse in Social Media Advertisements.” Journal of Pragmatics: –. 10.1016/j.pragma.2021.10.027
   https://doi.org/10.1016/j.pragma.2021.10.027 [Google Scholar]
5. Bhatia, Vijay
   1993 Analyzing Genre: Language Use in Professional Settings. London: Longman.
   [Google Scholar]
6. Bhatia, Vijay
   2004 Worlds of Written Discourse. London: Continuum
   [Google Scholar]
7. Bowman, Douglas, Carrie Heilman, and P. B. Seetharaman
   2004 “Determinants of Product-Use Compliance Behavior.” Journal of Marketing Research (): –. 10.1509/jmkr.41.3.324.35987
   https://doi.org/10.1509/jmkr.41.3.324.35987 [Google Scholar]
8. Brown, Clare
   2017 “Why YouTube Thumbnails Matter.” Octoly Magazine, October. Available at: https://mag.octoly.com/youtube-thumbnails-matter-563c9af6fa74 (accessed8 October 2023).
   [Google Scholar]
9. Cheung, Bruce
   1993 “Text Analysis of Direct Mail Sales Letters.” InPerspectives of English for Professional Communication, ed. byTimothy Boswood, Robert Hoffman, and Peter Tung, –. Hong Kong: City Polytechnic.
   [Google Scholar]
10. Cialdini, Robert
    2006 Influence: The Psychology of Persuasion. Revised edition. Collins Business Essentials.
    [Google Scholar]
11. Deng, Liqiong, and Marshall Poole
    2010 “Affect in Web Interfaces: A Study of the Impacts of Web Page Visual Complexity and Order.” MIS Quarterly (): –. 10.2307/25750702
    https://doi.org/10.2307/25750702 [Google Scholar]
12. Dragieva, Yuliana
    2014 “Possible Effects of Social Proof, Commitment, and Consistency on Consumption and Purchase Intention towards Organic Products.” MSc Thesis. Wageningen University.
    [Google Scholar]
13. Cameron, Deborah
    2001 Working with Spoken Discourse. London: Sage.
    [Google Scholar]
14. El-Dali, Hosni
    2019 “The Language of Consumer Advertising: Linguistic and Psychological Perspectives.” Studies in Linguistics and Literature (): –. 10.22158/sll.v3n2p95
    https://doi.org/10.22158/sll.v3n2p95 [Google Scholar]
15. Fogg, BJ.
    2002 “Persuasive Technology: Using Computers to Change What We Think and Do.” Ubiquity (December). 10.1145/764008.763957
    https://doi.org/10.1145/764008.763957 [Google Scholar]
16. Funk, M.
    2020 “YouTube Thumbnails: The Best Practice Guide.” Tubics, January. Available at: https://www.tubics.com/blog/what-is-a-youtube-thumbnail/ (accessed10 January 2023).
    [Google Scholar]
17. Fuertes-Olivera, Pedro, Marisol Velasco-Sacristán, Ascensión Arribas-Bano, and Eva Samaniego Fernández
    2001 “Persuasion and Advertising English: Metadiscourse in Slogans and Headlines.” Journal of Pragmatics: –. 10.1016/S0378‑2166(01)80026‑6
    https://doi.org/10.1016/S0378-2166(01)80026-6 [Google Scholar]
18. Geissler, Gary, George Zinkhan, and Richard Watson
    2006 “The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent.” Journal of Advertising (): –. 10.1080/00913367.2006.10639232
    https://doi.org/10.1080/00913367.2006.10639232 [Google Scholar]
19. Gustafsson, Maga
    2018 “Metadiscourse in Advertising: Persuasion in Online Advertisements of Makeup Brands.” MA Thesis. Linnaeus University.
    [Google Scholar]
20. Halliday, Michael
    1994 An Introduction to Functional Grammar. London: Edward Arnold.
    [Google Scholar]
21. Hamari, Juho, Jonna Koivisto, and Tuomas Pakkanen
    2014 “Do Persuasive Technologies Persuade? A Review of Empirical Studies.” InPersuasive Technology: 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21–23, 2014. Proceedings, –. Springer. 10.1007/978‑3‑319‑07127‑5_11
    https://doi.org/10.1007/978-3-319-07127-5_11 [Google Scholar]
22. Hyland, Ken
    2005 Metadiscourse: Exploring Interaction in Writing. Bodmin: MPG Books Ltd.
    [Google Scholar]
23. Jewitt, Carey
    2009 “An Introduction to Multimodality.” InThe Routledge Handbook of Multimodal Analysis, ed. byCarey Jewitt, –. London: Routledge.
    [Google Scholar]
24. Kahn, Barbara
    2017 “Using Visual Design to Improve Customer Perceptions of Online Assortments.” Journal of Retailing (): –. 10.1016/j.jretai.2016.11.004
    https://doi.org/10.1016/j.jretai.2016.11.004 [Google Scholar]
25. Koh, Byungwan, and Fuquan Cui
    2022 “An Exploration of the Relation Between the Visual Attributes of Thumbnails and the View-Through of Videos: The Case of Branded Video Content.” Available at: https://ssrn.com/abstract=3611735 (accessed10 February 2023).
26. Kress, Gunther, and Theo van Leeuwen
    2006 Reading Images: The Grammar of Visual Design. London and New York: Routledge. 10.4324/9780203619728
    https://doi.org/10.4324/9780203619728 [Google Scholar]
27. Lewis, Michael, Kimberly Whitler, and JoAndrea Hoegg
    2013 “Customer Relationship Stage and the Use of Picture-Dominant Versus Text-Dominant Advertising: A Field Study”. Journal of Retailing (): –. 10.1016/j.jretai.2013.01.003
    https://doi.org/10.1016/j.jretai.2013.01.003 [Google Scholar]
28. Jonathan, Luffarelli, Mudra Mukesh, and Mahmood Ammara
    2019 “Let the Logo do the Talking: The Influence of Logo Descriptiveness on Brand Equity.” Journal of Marketing Research (): –. 10.1177/0022243719845000
    https://doi.org/10.1177/0022243719845000 [Google Scholar]
29. Mukherjee, Ashesh, and Seung Lee
    2016 “Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity.” Journal of Advertising (): –. 10.1080/00913367.2015.1130666
    https://doi.org/10.1080/00913367.2015.1130666 [Google Scholar]
30. Nus, Miriam
    1999 “‘Can We Count on Your Bookings of Potatoes to Madeira?’ Corporate Context and Discourse Practices in Direct Sales Letters.” InWriting Business: Genre, Media and Discourse, ed. byFrancesca Bargiela-Chiappini, and Catherine Nickerson, –. London: Longman.
    [Google Scholar]
31. O’Neill, Megan
    2018 “State of Social Video: Marketer Trends [Infographic].” Animoto Blog, 23October. Available at: https://animoto.com/blog/business/2018-socialvideo-marketer-trends (accessed18 May 2022).
    [Google Scholar]
32. Rosen, Ruth, Li Yuanzhen, and Lisa Nakano
    2007 “Measuring Visual Clutter.” Journal of Visualization (): .–.
    [Google Scholar]
33. Shin, Donghyuk, Shu He, Gene Lee, Andrew Whimston, Suleyman Cetintas, and Kuang-Chih Lee
    2020 “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach.” MIS Quarterly (): –. 10.25300/MISQ/2020/14870
    https://doi.org/10.25300/MISQ/2020/14870 [Google Scholar]
34. Simons, Herbert
    1986 Persuasion: Understanding, Practice, and Analysis. Massachusetts: Addison Wesley.
    [Google Scholar]
35. Song, Yale, Miriam Redi, Jordi Vallmitjana, and Alejandro Jaimes
    2016 “To Click or Not to Click: Automatic Selection of Beautiful Thumbnails from Videos.” InCIKM ’16: Proceedings of the 25th ACM International on Conference on Information and Knowledge Management, –. Association for Computing Machinery. 10.1145/2983323.2983349
    https://doi.org/10.1145/2983323.2983349 [Google Scholar]
36. van Leeuwen, Theo
    2015 “Multimodality.” InHandbook of Discourse Analysis, 2nd edn, ed. byDeborah Tannen, Heidi E. Hamilton, and Deborah Schiffrin, –. Blackwell: Wiley. 10.1002/9781118584194.ch21
    https://doi.org/10.1002/9781118584194.ch21 [Google Scholar]
37. Woodward, Gary, and Robert Denton
    2013 Persuasion and Influence in American Life. Waveland Press: Illinois.
    [Google Scholar]