Media Intertextualities: Semiotic mediation across time and space
  • ISSN 1878-9714
  • E-ISSN: 1878-9722
Buy:$35.00 + Taxes


Cowboy Bebop, a popular anime series set in the year 2071 onboard the spaceship Bebop, chronicles the bohemian adventures of a group of bounty hunters. This paper presents how the imaginary characters and their voices are conventionalized to fit hegemonic norms. The social semiotic of desire depicted in Cowboy Bebop caters to a general heterosexual market in which hero and babe characters represent the anime archetypes of heterosexual normativity. Scripted speech used in the anime functions as a role language which indexes common ideological attributes associated with a character’s demeanor. This study focuses on how ideas, including heterosexual normativity and culture-specific practices, are reproduced in media texts in order to negotiate the intertextual distances that link the characters and audience.


Article metrics loading...

Loading full text...

Full text loading...

  • Article Type: Research Article
Keyword(s): anime; indexicality; intertextuality; Japanese; naturalization; role language
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error