1887
Volume 11, Issue 3
  • ISSN 1878-9714
  • E-ISSN: 1878-9722
USD
Buy:$35.00 + Taxes

Abstract

Abstract

The thesis of this article is that neoliberal governmentality, rather than means of coercion, uses various means of persuasion and ethical obligation. This is demonstrated by analyzing the discourse of the “Dr Mateusz Grzesiak” Facebook profile. It encourages individuals to utilize personal development techniques and promotes the neoliberal concept of the subject. Thus, this article explores the ideas proposed within studies of governmentality and supplements them with the perspectives offered by rhetoric culture theory. The profile of one of Poland’s most recognizable personal development coaches can be seen as a materialisation of neoliberal governmentality as well as a symbolic system used as an instrument of persuasion. It can be analysed through the dramatistic approach proposed by Kenneth Burke as well as the Aristotelian idea of ethos, Jean Nienkamp’s notions of internal and external rhetoric, and the concept of argumentation by model and example proposed by Chaïm Perelman.

Loading

Article metrics loading...

/content/journals/10.1075/ps.17035.mok
2020-07-31
2024-10-14
Loading full text...

Full text loading...

References

  1. Aristotle
    Aristotle. Rhetoric, InThe Complete Works of Aristotle. The Revised Oxford Translation ed. Jonathan Barnes. Princeton, N.J.: Princeton University Press 1995.
    [Google Scholar]
  2. Beck, Ulrich, and Elisabeth Beck-Gernsheim
    2002Individualization: Institutionalized Individualism and its Social and Political Consequences. London: Sage Publications.
    [Google Scholar]
  3. Binkley, Sam
    2009 “The Work of Neoliberal Governmentality: Temporality and Ethical Substance in the Tale of Two Dads.” Foucault Studies6:60–78. doi:  10.22439/fs.v0i0.2472
    https://doi.org/10.22439/fs.v0i0.2472 [Google Scholar]
  4. 2014Happiness as Enterprise: An Essay on Neoliberal Life. New York: State University of New York Press.
    [Google Scholar]
  5. Burke, Kenneth
    1966Language as Symbolic Action: Essays on Life, Literature, and Method, Berkeley: University of California Press.
    [Google Scholar]
  6. 1969aA Grammar of Motives. Berkeley, Los Angeles & London: University of California Press.
    [Google Scholar]
  7. 1969bA Rhetoric of Motives. Berkeley, Los Angeles: University of California Press.
    [Google Scholar]
  8. Cullen, John
    2009 “How to Sell Your Soul and Still Get into Heaven: Steven Covey’s Epiphany-inducing Technology of Effective Selfhood.” Human Relations62 (8):1231–1254. doi:  10.1177/0018726709334493
    https://doi.org/10.1177/0018726709334493 [Google Scholar]
  9. Foucault, Michel
    1988 “Technologies of the Self.” InTechnologies of the Self: A Seminar with Michel Foucault, ed.Luther H. Martin, Huck Gutman, and Patrick H. Hutton, 16–49. Amherst: University Massachusetts Press.
    [Google Scholar]
  10. 1990The Use of Pleasure: Volume 2 of the History of Sexuality. New York: Vintage Books.
    [Google Scholar]
  11. 2008The Birth of Biopolitics: Lectures at the Collège de France, 1978–79. New York: Palgrave Macmillan.
    [Google Scholar]
  12. German, Kathleen
    2009 “Dramatism and Dramatistic Pentad.” InEncyclopedia of Communication Theory, ed.Stephen W. Littlejohn and Karen A. Foss, 320–322. Los Angeles, London and New Delhi: Sage. 10.4135/9781412959384.n119
    https://doi.org/10.4135/9781412959384.n119 [Google Scholar]
  13. Grzesiak, Mateusz
    2015a “7 najmądrzejszych rzeczy które zrobiłem w ciągu ostatnich 10 lat, dzięki którym mam takie życie jakie chciałem”, October12 2017 https://www.facebook.com/mateuszgrzesiak/photos/pb.109501372453351.-2207520000.1459851858./868805363189611/?type=3&theater
  14. 2015b “10 sposobów na bycie trenerem lub coachem idealnym” Dr Mateusz Grzesiak Facebook profile, May25 2020 https://www.facebook.com/mateuszgrzesiak/posts/8676335033067
    [Google Scholar]
  15. 2015c “10 bajek kulturowych, w które przestałem wierzyć” Dr Mateusz Grzesiak Facebook profile, October12 2017 https://www.facebook.com/mateuszgrzesiak/photos/pb.109501372453351.-2207520000.1459851874./847625928640888/?type=3&theater
    [Google Scholar]
  16. 2015d “8 różnic między tym, kim jesteś teraz a tym, kim naprawdę możesz się stać” Dr Mateusz Grzesiak Facebook profile, May25 2020 https://www.facebook.com/mateuszgrzesiak/posts/846697895400358
    [Google Scholar]
  17. [Google Scholar]
  18. [Google Scholar]
  19. Hauser, Gerard
    2002Introduction to Rhetorical Theory. Long Grove, Ill.: Waveland Press.
    [Google Scholar]
  20. Illouz, Eva
    2007Cold Intimacies: The Making of Emotional Capitalism. Cambridge: Polity Press.
    [Google Scholar]
  21. Järvinen, Margaretha and Gale Miller
    2014 “Selections of Reality: Applying Burke’s Dramatism to a Harm Reduction Program.” International Journal of Drug Policy 25 (5):879–887 doi:  10.1016/j.drugpo.2014.02.014
    https://doi.org/10.1016/j.drugpo.2014.02.014 [Google Scholar]
  22. Lakoff, George, and Mark Johnson
    1980Metaphors We Live By. Chicago: University of Chicago Press.
    [Google Scholar]
  23. McDonald, Matthew
    2008 “The Nature of Epiphanic Experience.” Journal of Humanistic Psychology48 (1):89–115. doi:  10.1177/0022167807311878
    https://doi.org/10.1177/0022167807311878 [Google Scholar]
  24. Meyer, Christian, Felix Girke, and Michał Mokrzan
    2016 “Rhetoric Culture Theory.” InOxford Bibliographies: Anthropology. doi:  10.1093/obo/9780199766567‑0157. www.oxfordbibliographies.com/view/document/obo-9780199766567/obo-9780199766567-0157.xml
    https://doi.org/10.1093/obo/9780199766567-0157 [Google Scholar]
  25. Moja metamorfoza
    Moja metamorfoza 2015 TVN Meteo Active. AccessedOctober 12, 2017. https://www.youtube.com/watch?v=lXgXM6Ijjy4&feature=youtu.be
  26. Nienkamp, Jean
    2001Internal Rhetorics: Toward a History and Theory of Self-Persuasion. Carbondale and Edwardsville: University of Southern Illinois Press.
    [Google Scholar]
  27. Perelman, Chaïm
    1982The Realm of Rhetoric. London: University of Notre Dame Press.
    [Google Scholar]
  28. Rose, Nikolas
    1999Governing the Soul: The Shaping of the Private Self. London: Routledge.
    [Google Scholar]
  29. Schirato Tony, Geoff Danaher, and Jen Webb
    2012Understanding Foucault. A Critical Introduction. 2nd edition. London, New York: Sage Publications.
    [Google Scholar]
  30. Schudnij jak ja
    Schudnij jak ja 2015 TVN Meteo Active. AccessedOctober 12, 2017. https://www.youtube.com/watch?v=f8XgTNuxZUY
  31. Sobczak, Barbara, and Halina Zgółkowa
    2009 „Słowo wstępne.” InRetoryka i etyka, eds.Barbara Sobczak and Halina Zgółkowa, 7–8. Poznań: Wydawnictwo Poznańskie.
    [Google Scholar]
  32. Van Dijck, José
    2013 “‘You have one identity’: Performing the self on Facebook and LinkedIn.” Media, Culture & Society35 (2):199–215. doi:  10.1177/0163443712468605
    https://doi.org/10.1177/0163443712468605 [Google Scholar]
/content/journals/10.1075/ps.17035.mok
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error