Volume 12, Issue 5
  • ISSN 1878-9714
  • E-ISSN: 1878-9722
Buy:$35.00 + Taxes



This study contributes to existing research on polymedia by probing into what we call , investigating the constant availability of interpersonal, professional, and social media for constructing scholarly personas. Drawing on the technobiographical narratives of a group of Hong Kong bilingual academics, we analyze academics’ perceptions of their media choices as situated in their professional polymedia environments. In particular, we examine how choices between public and private media shape academic persona development, and the way polymedia engagement impacts the participants’ language choice for academic purposes. This study sheds light on existing research on workplace discourse and identity in sociolinguistics by offering a polymedia dimension that draws on people’s media ideology in developing their professional identities.


Article metrics loading...

Loading full text...

Full text loading...


  1. Anderson, Gina
    2008 “Mapping academic resistance in the managerial university.” Organization15(2): 251–70. 10.1177/1350508407086583
    https://doi.org/10.1177/1350508407086583 [Google Scholar]
  2. Androutsopoulos, Jannis
    2014 “Languaging when Contexts Collapse: Audience Design in Social Networking.” Discourse, Context & Media4: 62–73. 10.1016/j.dcm.2014.08.006
    https://doi.org/10.1016/j.dcm.2014.08.006 [Google Scholar]
  3. Androutsopoulos, Jannis, and Andreas Stæhr
    2018 “Moving Methods Online.” InThe Routledge Handbook of Language and Superdiversity, ed. byAngela Creese and Adrian Blackledge, 118–132. London: Routledge. 10.4324/9781315696010‑10
    https://doi.org/10.4324/9781315696010-10 [Google Scholar]
  4. Barbour, Kim, and David Marshall
    2012 “The Academic Online: Constructing Persona through the World Wide Web.” First Monday17(9). 10.5210/fm.v0i0.3969
    https://doi.org/10.5210/fm.v0i0.3969 [Google Scholar]
  5. Barton, David, and Carmen Lee
    2013Language Online: Investigating Digital Texts and Practices. London: Routledge. 10.4324/9780203552308
    https://doi.org/10.4324/9780203552308 [Google Scholar]
  6. Barton, David, and Sharon Mcculloch
    2018 “Negotiating Tensions around New Forms of Academic Writing.” Discourse, Context & Media24(C): 8–15. 10.1016/j.dcm.2018.01.006
    https://doi.org/10.1016/j.dcm.2018.01.006 [Google Scholar]
  7. Bondi, Marina
    2018 “Dialogicity in Written Language Use: Variation across Expert Action Games.” InFrom Pragmatics to Dialogue, ed. byEdda Weigand and Istvan Kecskes, 137–170. Amsterdam: Benjamins. 10.1075/ds.31.08bon
    https://doi.org/10.1075/ds.31.08bon [Google Scholar]
  8. boyd, danah
    2011 “Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications.” InA Networked Self: Identity, Community, and Culture on Social Network Sites, ed. byZizi Papacharissi, 39–58. New York: Routledge.
    [Google Scholar]
  9. Chan, David, and William Lo
    2007 “Running Universities as Enterprises: University Governance Changes in Hong Kong.” Asia Pacific Journal of Education: The Search for New University Governance in Asia: Incorporation, Corporatisation and New Restructuring Strategies27(3): 305–22. 10.1080/02188790701591543
    https://doi.org/10.1080/02188790701591543 [Google Scholar]
  10. Ching, Cynthia Carter, and Linda Vigdor
    2005 “Technobiographies: Perspectives from Education and the Arts.” Paper presented at theFirst International Congress of Qualitative Inquiry, University of Illinois.
    [Google Scholar]
  11. Darics, Erika
    (ed.) 2015Digital Business Discourse. London: Palgrave Macmillan. 10.1057/9781137405579
    https://doi.org/10.1057/9781137405579 [Google Scholar]
  12. De Fina, Anna, Deborah Schiffrin, and Michael Bamberg
    (eds.) 2006Discourse and Identity. Cambridge University Press. 10.1017/CBO9780511584459
    https://doi.org/10.1017/CBO9780511584459 [Google Scholar]
  13. Ellemers, Naomi, Paulien Kortekaas, and Jaap W. Ouwerkerk
    1999 “Self-categorisation, Commitment to the Group and Group Self-esteem as Related but Distinct Aspects of Social Identity.” European Journal of Social Psychology29 (2–3): 371–89. 10.1002/(SICI)1099‑0992(199903/05)29:2/3<371::AID‑EJSP932>3.0.CO;2‑U
    https://doi.org/10.1002/(SICI)1099-0992(199903/05)29:2/3<371::AID-EJSP932>3.0.CO;2-U [Google Scholar]
  14. Fairclough, Norman
    2001Language and Power. Harlow: Longman.
    [Google Scholar]
  15. Freund, Katharina, Stephanie Kizimchuk, Jonathan Zapasnik, Katherine Esteves, and Inger Mewburn
    2018 “A Labour of Love: A Critical Examination of the ‘Labour Icebergs’ of Massive Open Online Courses”. InThe Digital Academic: Critical Perspectives on Digital Technologies in Higher Education, ed. byDeborah Lupton, Inger Mewburn, and Pat Thomson, 122–139. Abingdon, UK: Routledge.
    [Google Scholar]
  16. Henwood, Flis, Helen Kennedy and Nod Miller
    (eds.) 2001Cyborg Lives? Women’s Technobiographies. York: Raw Nerve Books.
    [Google Scholar]
  17. Higgins, E. Tory
    1987 “Self-Discrepancy: A Theory Relating Self and Affect.” Psychological Review94(3): 319–40. 10.1037/0033‑295X.94.3.319
    https://doi.org/10.1037/0033-295X.94.3.319 [Google Scholar]
  18. Holmes, Janet
    2006 “Workplace narratives, professional identity and relational practice”. InDiscourse and Identity, ed. byAnna De Fina, Deborah Schiffrin and Michael Bamberg, 166–187. Cambridge: Cambridge University Press. 10.1017/CBO9780511584459.009
    https://doi.org/10.1017/CBO9780511584459.009 [Google Scholar]
  19. Ivanič, Roz
    1998Writing and Identity: The Discoursal Construction of Identity in Academic Writing. Philadelphia, Penn.: John Benjamins. 10.1075/swll.5
    https://doi.org/10.1075/swll.5 [Google Scholar]
  20. Johnson, Greer C.
    2006 “The Discursive Construction of Teacher Identities in a Research Interview”. InDiscourse and Identity, ed. byAnna.De Fina, Deborah Schiffrin and Michael Bamberg, 213–232. Cambridge: Cambridge University Press. 10.1017/CBO9780511584459.011
    https://doi.org/10.1017/CBO9780511584459.011 [Google Scholar]
  21. Kennedy, Helen
    2003 “Technobiography: Researching Lives, Online and Off.” Biography26(1): 120–39. 10.1353/bio.2003.0024
    https://doi.org/10.1353/bio.2003.0024 [Google Scholar]
  22. Kuteeva, Maria, and Anna Mauranen
    2018 “Digital Academic Discourse: Texts and Contexts: Introduction.” Discourse, Context & Media24: 1–7. 10.1016/j.dcm.2018.06.001
    https://doi.org/10.1016/j.dcm.2018.06.001 [Google Scholar]
  23. Ladegaard, Hans J.
    2011 “‘Doing Power’ at Work: Responding to Male and Female Management Styles in a Global Business Corporation.” Journal of Pragmatics43(1): 4–19. 10.1016/j.pragma.2010.09.006
    https://doi.org/10.1016/j.pragma.2010.09.006 [Google Scholar]
  24. Lee, Carmen
    2014 “Language Choice and Self-presentation in Social Media: The Case of University Students in Hong Kong.” InThe Language of Social Media, ed. byPhilip Seargeant and Caroline Tagg, 91–111. London: Palgrave Macmillan. 10.1057/9781137029317_5
    https://doi.org/10.1057/9781137029317_5 [Google Scholar]
  25. 2017Multilingualism Online. Abingdon, UK: Routledge.
    [Google Scholar]
  26. Lillis, Theresa M., and Mary Jane Curry
    2010Academic Writing in Global Context. London: Routledge.
    [Google Scholar]
  27. Lin, Angel M. Y.
    2008 “The Identity Game and Discursive Struggles of Everyday Life: An Introduction”. InProblematizing Identity: Everyday Struggles in Language, Culture, and Education, ed. byAngel M. Y. Lin, 1–10. London: Lawrence Erlbaum.
    [Google Scholar]
  28. Ling, Rich, and Chih-Hui Lai
    2016 “Microcoordination 2.0: Social Coordination in the Age of Smartphones and Messaging Apps.” Journal of Communication66(5): 834–856. 10.1111/jcom.12251
    https://doi.org/10.1111/jcom.12251 [Google Scholar]
  29. Locher, Miriam A., Brook Bolander, and Nicole Höhn
    2015 “Introducing Relational Work in Facebook and Discussion Boards.” Pragmatics25(1): 1–21. 10.1075/prag.25.1.01loc
    https://doi.org/10.1075/prag.25.1.01loc [Google Scholar]
  30. Lupton, Deborah, Inger Mewburn, and Pat Thomson
    2018 “The Digital Academic: Identities, Contexts and Politics”. InThe Digital Academic: Critical Perspectives on Digital Technologies in Higher Education, ed. byDeborah Lupton, Inger Mewburn, and Pat Thomson, 1–19. Abingdon, UK: Routledge.
    [Google Scholar]
  31. Luzón, María-José
    2018 “Features of Online ELF in Research Group Blogs Written by Multilingual Scholars.” Discourse, Context & Media24: 24–32. 10.1016/j.dcm.2018.01.004
    https://doi.org/10.1016/j.dcm.2018.01.004 [Google Scholar]
  32. Madianou, Mirca
    2014 “Polymedia Communication and Mediatized Migration: An Ethnographic Approach”. InMediatization of Communication, ed. byKnut Lundby, 323–348. Berlin: De Gruyter. 10.1515/9783110272215.323
    https://doi.org/10.1515/9783110272215.323 [Google Scholar]
  33. 2016 “Ambient Co-presence: Transnational Family Practices in Polymedia Environments.” Global Networks16(2): 183–201. 10.1111/glob.12105
    https://doi.org/10.1111/glob.12105 [Google Scholar]
  34. Madianou, Mirca and Daniel Miller
    2012Migration and New Media: Transnational Families and Polymedia. Abington, UK: Routledge.
    [Google Scholar]
  35. Mahrt, Merja, Katrin Weller and Isabella Peters
    2014 “Twitter in Scholarly Communication. InTwitter and Society, ed. byKatrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, and Cornelius Puschmann, 399–410. New York: Peter Lang.
    [Google Scholar]
  36. Manipuspika, Yana Shanti, Tantri Refa Indhiarti, and Emy Sudarwati
    2019 “Workplace Discourse: Constructing Social Identity of Lecturers Through Whats­App Group.” International Journal of Language and Linguistics7(1): 13. 10.11648/j.ijll.20190701.13
    https://doi.org/10.11648/j.ijll.20190701.13 [Google Scholar]
  37. Marshall, P David, Kim Barbour and Chris Moore
    2018 “Academic Persona: The Construction of Online Reputation in the Modern Academy.” InThe Digital Academic: Critical Perspectives on Digital Technologies in Higher Education, ed. byDeborah Lupton, Inger Mewburn, and Pat Thomson, 47–62. Abingdon, UK: Routledge.
    [Google Scholar]
  38. Mauranen, Anna
    2013 “Hybridism, Edutainment, and Doubt: Science Blogging Finding Its Feet.” Nordic Journal of English Studies12(1): 7–36. 10.35360/njes.274
    https://doi.org/10.35360/njes.274 [Google Scholar]
  39. Mewburn, Inger, and Pat Thomson
    2018 “Towards an Academic Self?: Blogging during the Doctorate.” InThe Digital Academic: Critical Perspectives on Digital Technologies in Higher Education, ed. byDeborah Lupton, Inger Mewburn, and Pat Thomson, 20–35. Abingdon, UK: Routledge.
    [Google Scholar]
  40. Molesworth, Mike, Richard Scullion, and Elizabeth Nixon
    (eds.) 2011The Marketisation of Higher Education and the Student as Consumer. London: Routledge.
    [Google Scholar]
  41. Page, Ruth, Johann W. Unger, Michele Zappavigna, and David Barton
    2014Researching language and social media: A student guide. London: Routledge. 10.4324/9781315771786
    https://doi.org/10.4324/9781315771786 [Google Scholar]
  42. Shi-Xu
    2009 “Reconstructing Eastern Paradigms of Discourse Studies.” Journal of Multicultural Discourses4(1): 29–48. 10.1080/17447140802651637
    https://doi.org/10.1080/17447140802651637 [Google Scholar]
  43. Statista
    Statista 2019 Penetration Rate of Leading Social Networks in Hong Kong from 2nd Quarter to 3rd Quarter 2018. Retrieved from: https://www.statista.com/statistics/412500/hk-social-network-penetration/
  44. Stewart, Bonnie
    2018 “Academic Twitter and Academic Capital: Collapsing Orality and Literacy in Scholarly Publics.” The Digital Academic: Critical Perspectives on Digital Technologies in Higher Education, ed. byDeborah Lupton, Inger Mewburn, and Pat Thomson, 79–93. Abingdon, UK: Routledge.
    [Google Scholar]
  45. Sum, Ngai-Ling, and Bob Jessop
    2013 “Competitiveness, the Knowledge-Based Economy and Higher Education.” Journal of the Knowledge Economy4(1): 24–44. 10.1007/s13132‑012‑0121‑8
    https://doi.org/10.1007/s13132-012-0121-8 [Google Scholar]
  46. Swales, John
    1998Other Floors, Other Voices: A Textography of a Small University Building. Rhetoric, Knowledge, and Society. Mahwah, N.J.: Lawrence Erlbaum.
    [Google Scholar]
  47. Tusting, Karin, Sharon McCulloch, Ibrar Bhatt, Mary Hamilton, and David Barton
    2019Academics Writing: The Dynamics of Knowledge Creation. London and New York: Routledge. 10.4324/9780429197994
    https://doi.org/10.4324/9780429197994 [Google Scholar]
  48. Uzum, Baburhan
    2013 “From ‘you’ to ‘we’: A Foreign Language Teacher’s Professional Journey towards Embracing Inclusive Education.” Teaching and Teacher Education33: 69–77. 10.1016/j.tate.2013.02.009
    https://doi.org/10.1016/j.tate.2013.02.009 [Google Scholar]
  49. Weller, Martin
    2011The Digital Scholar: How Technology Is Transforming Scholarly Practice. London: Bloomsbury. 10.5040/9781849666275
    https://doi.org/10.5040/9781849666275 [Google Scholar]
  50. 2018 “The Digital Scholar Revisited.” The Digital Scholar: Philosopher’s Lab1(2): 52–71. 10.5840/dspl20181218
    https://doi.org/10.5840/dspl20181218 [Google Scholar]
  51. Wesch, Michael
    2009 “Youtube and You: Experiences of Self-awareness in the Context Collapse of the Recording Webcam.” Explorations in Media Ecology8(2): 19–34.
    [Google Scholar]
  52. Woodall, Tony, Alex Hiller, and Sheilagh Resnick
    2014 “Making Sense of Higher Education: Students as Consumers and the Value of the University Experience.” Studies in Higher Education39(1): 48–67. 10.1080/03075079.2011.648373
    https://doi.org/10.1080/03075079.2011.648373 [Google Scholar]

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error