1887
Volume 14, Issue 2
  • ISSN 1878-9714
  • E-ISSN: 1878-9722
USD
Buy:$35.00 + Taxes

Abstract

Abstract

Guided by the Extended Parallel Process Model (EPPM), this paper explicates the messaging strategies in Chinese public signs of COVID-19 prevention in local communities. 162 signs were collected from Internet posts. Our results show that the EPPM is a viable fear appeal framework to explain the communication of public health risks. Most signs communicated the threat of the virus to the public, whereas fewer signs emphasized the efficacy to effectively control the threat. In addition to communicating individual threat and efficacy, quite a few signs also highlighted collective threat and efficacy. Moreover, the language used in these signs is tailored to local cultural and social conventions. These findings not only contribute to the growing body of research on the interpersonal function of public signage from a Chinese perspective, but also demonstrate the utility of combining pragmatic research with messaging strategies in health communication research.

Loading

Article metrics loading...

/content/journals/10.1075/ps.22009.jia
2023-07-06
2024-07-22
Loading full text...

Full text loading...

References

  1. Chen, Meng and Robert A. Bell
    2022 A Meta-Analysis of the Impact of Point of View on Narrative Processing and Persuasion in Health Messaging. Psychology & Health37 (5): 545–562.
    [Google Scholar]
  2. Chen, Xinren
    2019 ‘Family-Culture’ and Chinese Politeness: An Emancipatory Pragmatic Account. Acta Linguistica Hungarica66 (2): 251–270. 10.1556/2062.2019.66.2.6
    https://doi.org/10.1556/2062.2019.66.2.6 [Google Scholar]
  3. 2020Critical Pragmatic Studies on Chinese Public Discourse. London: Routledge.
    [Google Scholar]
  4. Dai, Xinyue
    2020 Society, Cognition and Discourse: Risk Communication During 2019-NCoV Early Outbreak by Henan Local Government. Journal of Henan University (Social Science)60 (3): 26–38.
    [Google Scholar]
  5. Dillard, James Price, Ruobing Li, and Yan Huang
    2017 Threat Appeals: The Fear–Persuasion Relationship Is Linear and Curvilinear. Health Communication32 (11): 1358–1367. 10.1080/10410236.2016.1220345
    https://doi.org/10.1080/10410236.2016.1220345 [Google Scholar]
  6. Dillard, James Price, and Shu Scott Li
    2020 How Scary Are Threat Appeals? Evaluating the Intensity of Fear in Experimental Research. Human Communication Research46 (1): 1–24. 10.1093/hcr/hqz008
    https://doi.org/10.1093/hcr/hqz008 [Google Scholar]
  7. Dong, Hongjie, Minli Zhou, Dewei Che, and Adams Bodomo
    2020 If the Coronavirus Doesn’t Scare You, the Banners Will – A Case Study of Early COVID-19 Banners. International Journal of Environmental Research and Public Health17 (24): 1–19. 10.3390/ijerph17249595
    https://doi.org/10.3390/ijerph17249595 [Google Scholar]
  8. Ferenčík, Milan
    2018 Im/Politeness on the Move: A Study of Regulatory Discourse Practices in Slovakia’s Centre of Tourism. Journal of Pragmatics1341: 183–198. 10.1016/j.pragma.2018.05.011
    https://doi.org/10.1016/j.pragma.2018.05.011 [Google Scholar]
  9. Finset, Arnstein, Hayden Bosworth, Phyllis Butow, Pål Gulbrandsen, Robert L. Hulsman, Arwen H. Pieterse, Richard Street, Robin Tschoetschel, and Julia van Weert
    2020 Effective Health Communication – A Key Factor in Fighting the COVID-19 Pandemic. Patient Education and Counseling103 (5): 873–876. 10.1016/j.pec.2020.03.027
    https://doi.org/10.1016/j.pec.2020.03.027 [Google Scholar]
  10. Gorter, Durk
    2013 Linguistic Landscapes in a Multilingual World. Annual Review of Applied Linguistics331: 190–212. 10.1017/S0267190513000020
    https://doi.org/10.1017/S0267190513000020 [Google Scholar]
  11. Han, Yanmei
    2021 Situated Impoliteness Revisited: Blunt Anti-Epidemic Slogans and Conflicting Comments during the Coronavirus Outbreak in China. Journal of Pragmatics1781: 31–42. 10.1016/j.pragma.2021.03.004
    https://doi.org/10.1016/j.pragma.2021.03.004 [Google Scholar]
  12. Harrington, Nancy
    2020 On Changing Beliefs in the Closed Human Mind. Health Communication35 (14): 1715–1717. 10.1080/10410236.2020.1837444
    https://doi.org/10.1080/10410236.2020.1837444 [Google Scholar]
  13. Hsieh, Hsiu Fang, and Sarah E. Shannon
    2005 Three Approaches to Qualitative Content Analysis. Qualitative Health Research15 (9): 1277–1288. 10.1177/1049732305276687
    https://doi.org/10.1177/1049732305276687 [Google Scholar]
  14. Jaworski, Adam, and Crispin Thurlow
    2010 Introducing Semiotic Landscapes. InSemiotic Landscapes: Language, Image, Space, A. Jaworski and C. Thurlow (eds), 1–40. London: Continuum.
    [Google Scholar]
  15. Jia, Mian
    2022 Toward an Integrated Understanding of Language and Health Communication: Discourse-Analytic and Message Design Approaches. Applied Linguistics43 (6): 1217–1221. 10.1093/applin/amac063
    https://doi.org/10.1093/applin/amac063 [Google Scholar]
  16. Jia, Mian, and Guoping Yang
    2021 Emancipating Chinese (Im)Politeness Research: Looking Back and Looking Forward. Lingua2511: 103028. 10.1016/j.lingua.2020.103028
    https://doi.org/10.1016/j.lingua.2020.103028 [Google Scholar]
  17. Kádár, Daniel Z.
    2019 Introduction: Advancing Linguistic Politeness Theory by Using Chinese Data. Acta Linguistica Academica661: 149–164. 10.1556/2062.2019.66.2.1
    https://doi.org/10.1556/2062.2019.66.2.1 [Google Scholar]
  18. Landry, Rodrigue, and Richard Y. Bourhis
    1997 Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study. Journal of Language and Social Psychology16 (1): 23–49. 10.1177/0261927X970161002
    https://doi.org/10.1177/0261927X970161002 [Google Scholar]
  19. Lauer, Stephen A., Kyra H. Grantz, Qifang Bi, Forrest K. Jones, Qulu Zheng, Hannah R. Meredith, Andrew S. Azman, Nicholas G. Reich, and Justin Lessler
    2020 The Incubation Period of Coronavirus Disease 2019 (COVID-19) From Publicly Reported Confirmed Cases: Estimation and Application. Annals of Internal Medicine172 (9): 577–582. 10.7326/M20‑0504
    https://doi.org/10.7326/M20-0504 [Google Scholar]
  20. Li, Jiajie, Yanan Ren, Wanzhen Ma, and Tongtong Yu
    2020 Food Safety and Rural Parents in China: Investigating an Effective Path for Risk Communication. Health Communication35 (14): 1762–71. 10.1080/10410236.2019.1663467
    https://doi.org/10.1080/10410236.2019.1663467 [Google Scholar]
  21. Liu, Guoqiang, and Hunqin Su
    2020 Consensus Mobilization: Discourse Frame and Design Logic in ‘Hardcore Slogans’ for Rural COVID-19 Campaign. Modern Communication (8): 69–74.
    [Google Scholar]
  22. Liu, Lifen
    2016 Development and Prospect of Public Sign Study in China. Foreign Languages in China13 (6): 53–58.
    [Google Scholar]
  23. Mensel, Luk van, Mieke Vandenbroucke, and Robert Blackwood
    2017 Linguistic Landscapes. InThe Oxford Handbook of Language and Society, Ofelia García, Nelson Flores, and Massimiliano Spotti (eds), 423–449. Oxford: Oxford University Press.
    [Google Scholar]
  24. Moeschler, Jacques
    2021Why Language? What Pragmatics Tells Us about Language and Communication. Berlin: De Gruyter Mouton. 10.1515/9783110723380
    https://doi.org/10.1515/9783110723380 [Google Scholar]
  25. Ogiermann, Eva, and Spyridoula Bella
    2021 On the Dual Role of Expressive Speech Acts: Relational Work on Signs Announcing Closures during the Covid-19 Pandemic. Journal of Pragmatics1841: 1–17. 10.1016/j.pragma.2021.07.020
    https://doi.org/10.1016/j.pragma.2021.07.020 [Google Scholar]
  26. O’Keefe, Daniel J.
    2015Persuasion: Theory and Practice (3rd Edition). Thousand Oaks, CA: Sage.
    [Google Scholar]
  27. Roberto, Anthony J., Catherine E. Goodall, and Kim Witte
    2009 Raising the Alarm and Calming Fears: Perceived Threat and Efficacy During Risk and Crisis. InHandbook of Risk and Crisis Communication, R. L. Heath and H. D. O’Hair (eds), 285–301. London: Routledge.
    [Google Scholar]
  28. Scollon, Ron, and Suzie Wong Scollon
    2003Discourses in Place. London: Routledge. 10.4324/9780203422724
    https://doi.org/10.4324/9780203422724 [Google Scholar]
  29. Sheer, Vivian C., and Ling Chen
    2008 Intrinsic Characteristics of Health-Related Fear Appeals from Chinese Print OTC Ads: Implications for Fear Message Construction. International Journal of Communication21: 936–958.
    [Google Scholar]
  30. Shi, Jingyuan, Xiaohui Wang, Taiquan Peng, and Liang Chen
    2019 Cancer-Prevention Messages on Chinese Social Media: A Content Analysis Grounded in the Extended Parallel Process Model and Attribution Theory. International Journal of Communication131: 1959–1976.
    [Google Scholar]
  31. Shi, Rui, and Michael David Hazen
    2012 Applying the Extended Parallel Process Model to Examine Posters in the 2008 Chinese Annual Anti-Drug Campaign. Journal of Asian Pacific Communication22 (1): 60–77. 10.1075/japc.22.1.04rui
    https://doi.org/10.1075/japc.22.1.04rui [Google Scholar]
  32. Sun, Xiaochun
    2018 Politeness in Chinese Public Signs: A Rapport Management Account. Foreign Languages in China15 (2): 42–47.
    [Google Scholar]
  33. Sun, Xiaochun, and Ziran He
    2019 A Study of the Appropriateness of Language Use in Public Sphere. Applied Linguistics (2): 71–75.
    [Google Scholar]
  34. Svennevig, Jan
    2021 How to Do Things with Signs. The Formulation of Directives on Signs in Public Spaces. Journal of Pragmatics1751: 165–83. 10.1016/j.pragma.2021.01.016
    https://doi.org/10.1016/j.pragma.2021.01.016 [Google Scholar]
  35. Tannenbaum, Melanie B., Justin Hepler, Rick S. Zimmerman, Lindsey Saul, Samantha Jacobs, Kristina Wilson, and Dolores Albarracín
    2015 Appealing to Fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories. Psychological Bulletin141 (6): 1178–1204. 10.1037/a0039729
    https://doi.org/10.1037/a0039729 [Google Scholar]
  36. Wen, Hong, and Fengshan Li
    2020 Slogans in the Context of Public Crisis: Exploring the Communication Attributes and Discourse Construction. Journalism and Communication Review73 (6): 53–60.
    [Google Scholar]
  37. Witte, Kim
    1992 Putting the Fear Back into Fear Appeals: The Extended Parallel Process Model. Communication Monographs59 (4): 329–349. 10.1080/03637759209376276
    https://doi.org/10.1080/03637759209376276 [Google Scholar]
  38. 1994 Fear Control and Danger Control: A Test of the Extended Parallel Process Model (EPPM). Communication Monographs61 (2): 113–134. 10.1080/03637759409376328
    https://doi.org/10.1080/03637759409376328 [Google Scholar]
  39. Witte, Kim, and Mike Allen
    2000 A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns. Health Education and Behavior27 (5): 591–615. 10.1177/109019810002700506
    https://doi.org/10.1177/109019810002700506 [Google Scholar]
  40. Yang, Yonghe
    2009 Research into Public Signs in China: A Societal Pragmatics Perspective. Foreign Language Research (6): 113–16.
    [Google Scholar]
  41. Yang, Yongshi, Fujun Peng, Runsheng Wang, Kai Guan, Taijiao Jiang, Guogang Xu, Jinlyu Sun, and Christopher Chang
    2020 The Deadly Coronaviruses: The 2003 SARS Pandemic and the 2020 Novel Coronavirus Epidemic in China. Journal of Autoimmunity1091: 102434. 10.1016/j.jaut.2020.102434
    https://doi.org/10.1016/j.jaut.2020.102434 [Google Scholar]
  42. Yuan, Zhoumin, and Xinren Chen
    2010 A Pragmatic Study of Public Signs on Environmental Protection. Foreign Language Research (1): 76–80.
    [Google Scholar]
  43. Zhang, Desheng, and Chen Peng
    2020 Construction and Communication of Public Slogans in Rural Area During COVID-19 Prevention. News and Writing (7): 92–94.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/ps.22009.jia
Loading
/content/journals/10.1075/ps.22009.jia
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): Chinese language; COVID-19; EPPM; health communication; localization; public signs
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error