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Abstract
This paper considers the interplay of small-scale pragmatic actions and large-scale discursive formations; specifically, we examine frame-shifting and keying in the globally syndicated BBC television show Amazing Hotels: Life Beyond the Lobby. Focusing on the fourth season of Amazing Hotels, which broadcast in 2021, we document how work and workers are staged for entertainment as quintessential examples of a non-serious frame that Goffman called regroundings. We argue that this particular keying of other people’s labour as play is further evidence for how mediatized representations of super-elite lifestyles normalize inequality by “democratizing” privilege and amplifying entitlement.
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