Circulating Signs and People: Politics, affect, ethnography
  • ISSN 1878-9714
  • E-ISSN: 1878-9722
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In this paper, I offer a situated perspective on the political and semiotic landscapes of the circulation of racist and antiracist images and texts in and around a dark-skinned female character, Adelaide, in the popular Brazilian TV show Zorra Total. I aim to differ and defer the character as a sign, in order to undermine the character’s hegemonic frame of interpretation. First, I contextualize some resources used in a typical episode, including the character’s performance as a trajectory of racist signs about the black woman’s body. Next, I discuss the contemporary circulation of the character, confronted by the experience of discussing this character in an undergraduate classroom. In conclusion, I argue that by exposing trajectories of the black female body, it is possible to gather together its fragmented signs as a multi-layered and overlapping set, and I identify these trajectories as a blind spot in the history of Brazilian racism.


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  • Article Type: Research Article
Keyword(s): body; entextualization; gender; metapragmatics; racism; trajectory
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