1887
The pragmatics of professional discourse
  • ISSN 1878-9714
  • E-ISSN: 1878-9722
USD
Buy:$35.00 + Taxes

Abstract

This study addresses Chinese discourse creativity in product discourse within Taiwan’s creative industries. Product discourse not merely introduces creative products but also does it creatively. Based on a corpus of 20 examples, this paper proposes the notion of creative force, a chain of acts contributing to discourse creativity, and argues that five types of acting work together in the design of creativity exemplified in such discourse. They are acts of telling or invoking a story, constructing identity and stance, making multiple meanings, blending, and performing culture. This paper also investigates metapragmatic performance in relation to creative force, i.e., how creative discourse which performs creative force is made possible and acceptable in society. Three metapragmatic aspects are under scrutiny: shared knowledge, metalinguistic awareness, and indexicality. All in all, this study aims to further substantiate our understanding of creativity and discourse in pragmatic and metapragmatic terms.

Loading

Article metrics loading...

/content/journals/10.1075/ps.7.1.05tse
2016-04-11
2024-12-02
Loading full text...

Full text loading...

References

  1. Aragno, Anna
    2008 The Language of Empathy: An Analysis of its Constitution, Development, and Role in Psychoanalytic Listening. Journal of the American Psychoanalytic Association56 (3): 713–740. doi: 10.1177/0003065108322097
    https://doi.org/10.1177/0003065108322097 [Google Scholar]
  2. Bamberg, Michael
    2006 Stories: Big or Small – Why Do We Care?Narrative Inquiry16 (1): 139–147. doi: 10.1075/ni.16.1.18bam
    https://doi.org/10.1075/ni.16.1.18bam [Google Scholar]
  3. Bamberg, Michael , and Alexandra Georgakopoulou
    2008 Small Stories as a New Perspective in Narrative and Identity Analysis. Text & Talk28 (3): 377–396. doi: 10.1515/TEXT.2008.018
    https://doi.org/10.1515/TEXT.2008.018 [Google Scholar]
  4. Bauman, Richard
    1977Verbal Art as Performance. Long Grove: Waveland.
    [Google Scholar]
  5. 1992 Performance. InFolklore, Cultural Performance, and Popular Entertainments, ed. by Richard Bauman , 41–49. New York & Oxford: Oxford University Press.
    [Google Scholar]
  6. Bhatia, Vijay K
    1993Analysing Genre: Language Use in Professional Settings. Longman, London.
    [Google Scholar]
  7. 2012 Creative Exploitation of Socio-Pragmatic Space in Professional Discourse. InDiscourse and Creativity, ed. by Rodney Jones , 75–91. Harlow: Pearson Education.
    [Google Scholar]
  8. Blom, Jan-Petter , and John J. Gumperz
    1972 Social Meaning in Linguistic Structures: Codeswitching in Northern Norway. InDirections in Sociolinguistics: The Ethnography of Communication, ed. by John J. Gumperz and Dell Hymes , 407–434. New York: Holt, Rinehart and Winston.
    [Google Scholar]
  9. Bouchet, Dominique
    2010 Pragmatics of Intercultural Communication: The Bounded Openness of a Contradictory Perspective. Pragmatics and Society1 (1): 137–153. doi: 10.1075/ps.1.1.08bou
    https://doi.org/10.1075/ps.1.1.08bou [Google Scholar]
  10. Caffi, Claudia
    2009 Metapragmatics. InConcise Encyclopedia of Pragmatics. 2nd edn, ed. by Jacob L. Mey , 625–630. Oxford: Elsevier.
    [Google Scholar]
  11. Carter, Ronald
    2004Language and Creativity: The Art of Common Talk. London: Routledge.
    [Google Scholar]
  12. Coupland, Nikolas
    2007Style: Language Variation and Identity. Cambridge: Cambridge University. doi: 10.1017/CBO9780511755064
    https://doi.org/10.1017/CBO9780511755064 [Google Scholar]
  13. Du Bois , JohnW
    2007 The Stance Triangle. InStancetaking in Discourse: Subjectivity, Evaluation, Interaction, ed. by Robert Englebretson , 139–182. Amsterdam: John Benjamins. doi: 10.1075/pbns.164.07du
    https://doi.org/10.1075/pbns.164.07du [Google Scholar]
  14. Fauconnier, Giles , and Mark Turner
    2002The Way We Think: Conceptual Blending and the Mind’s Hidden Complexities. New York: Basic Books.
    [Google Scholar]
  15. Fog, Klaus , Christian Budtz , and Baris Yakaboylu
    2005Storytelling: Branding in Practice. Berlin: Springer.
    [Google Scholar]
  16. Foley, William
    1997Anthropological Linguistics: An Introduction. Oxford: Blackwell.
    [Google Scholar]
  17. Forceville, Charles
    2012 Creativity in Pictorial and Multimodal Advertising Metaphors. InDiscourse and Creativity, ed. by Rodney Jones , 113–132. Harlow: Pearson Education.
    [Google Scholar]
  18. Georgakopoulou, Alexandra
    2007Small Stories, Interaction and Identities. Amsterdam: John Benjamins. doi: 10.1075/sin.8
    https://doi.org/10.1075/sin.8 [Google Scholar]
  19. Georgakopoulou, Alexandra , and Dionysis Goutsos
    2000 Revisiting Discourse Boundaries: The Narrative and Non-narrative Modes. Text20 (1): 63–82.
    [Google Scholar]
  20. Gibson, Robert
    2002Intercultural Business Communication. Oxford: Oxford University Press.
    [Google Scholar]
  21. Goodman, Sharon , and Kieran O’Halloran
    (eds) 2006The Art of English: Literary Creativity. Basingstoke: Palgrave Macmillan.
    [Google Scholar]
  22. Jaffe, Alexandra
    2009 Introduction: The Sociolinguistics of Stance. InStance: Sociolinguistic Perspectives, ed. by Alexandra Jaffe , 3–28. Oxford: Oxford University Press. doi: 10.1093/acprof:oso/9780195331646.001.0001
    https://doi.org/10.1093/acprof:oso/9780195331646.001.0001 [Google Scholar]
  23. Johnstone, Barbara
    2008Discourse Analysis. 2nd edn. London: Blackwell.
    [Google Scholar]
  24. Jones, Rodney
    (ed.) 2012Discourse and Creativity. Harlow: Pearson Education.
    [Google Scholar]
  25. Kemper, Theodore D
    1978 Toward a Sociology of Emotions: Some Problems and Some Solutions. The American Sociologist13 (1): 30–41.
    [Google Scholar]
  26. Kövecses, Zoltán
    2005Metaphor in Culture: Universality and Variation. Cambridge & New York: Cambridge University Press. doi: 10.1017/CBO9780511614408
    https://doi.org/10.1017/CBO9780511614408 [Google Scholar]
  27. Kress, Gunther
    2003Literacy in the Digital Age. London: Routledge.
    [Google Scholar]
  28. Le Page, Robert B. , and Andrée Tabouret-Keller
    1985Acts of Identity: Creole-based Approaches to Language and Ethnicity. Cambridge: Cambridge University Press.
    [Google Scholar]
  29. Labov, William
    1972Language in the Inner City. Oxford: Blackwell.
    [Google Scholar]
  30. Labov, William , and Joshua Waletsky
    1967 Narrative Analysis: Oral Versions of Personal Experience. InEssays on the Verbal and Visual Arts, ed. by June Helm , 12–44. Seattle: University of Washington Press.
    [Google Scholar]
  31. Maybin, Janet , and Joan Swann
    (eds) 2006The Art of English: Everyday Creativity. Basingstoke: Palgrave Macmillan.
    [Google Scholar]
  32. 2007 Everyday Creativity in Language: Textuality, Contextuality, and Critique. Applied Linguistics28 (4): 497–517. doi: 10.1093/applin/amm036
    https://doi.org/10.1093/applin/amm036 [Google Scholar]
  33. Mertz, Elizabeth , and Jonathan Yovel
    2009 Metalinguistic Awareness. InCognition and Pragmatics, ed. by D. Sandra , J.-O. Östman , and J. Verschueren , 250–271. Amsterdam: John Benjamins. doi: 10.1075/hoph.3.13mer
    https://doi.org/10.1075/hoph.3.13mer [Google Scholar]
  34. Mey, Jacob L
    2001Pragmatics: An Introduction. 2nd edn. Oxford: Blackwell.
    [Google Scholar]
  35. Polanyi, Livia
    1985Telling the American Story: A Structural and Cultural Analysis of Conversational Storytelling. Norwood, N.J.: Ablex.
    [Google Scholar]
  36. Reisach, U. , T. Tauber , and X. Yuan
    1997China-Wirtschaftspartner: Zwischen Wunsch und Wirklichkeit. Vienna: Ueberreuter.
    [Google Scholar]
  37. Schiffrin, Deborah
    1990 The Management of a Co-operative Self during Argument: the Role of Opinions and Stories. InConflict Talk: Sociolinguistic Investigations of Arguments in Conversations, ed. by Allen D. Grimshaw , 241–259. Cambridge: Cambridge University Press.
    [Google Scholar]
  38. Shohamy, Elana , and Durk Gorter
    (eds) 2009Linguistic Landscape: Expanding the Scenery. London: Routledge.
    [Google Scholar]
  39. Shohamy, Elana , and Shoshi Waksman
    2009 Linguistic Landscape as an Ecological Arena: Modalities, Meanings, Negotiations, Education. InLinguistic Landscape: Expanding the Scenery, ed. by Elana Shohamy and Durk Gorter , 313–331.
    [Google Scholar]
  40. Silverstein, Michael
    1976 Shifters, Linguistic Categories and Cultural Description. InMeaning in Anthropology, ed. by Keith Basso and Henry Selby , 11–55. Albuquerque: University of New Mexico Press.
    [Google Scholar]
  41. 1979 Language Structure and Linguistic Ideology. InThe Elements: A Parasession on Linguistic Units and Levels, ed. by Paul Clyne , William Hanks , and Carol Hofbauer , 193–247. Chicago: Chicago Linguistic Society.
    [Google Scholar]
  42. 1981The Limits of Awareness. Austin, Tex.: Southwest Educational Research Laboratory.
    [Google Scholar]
  43. 1993 Metapragmatic Discourse and Metapragmatic Function. InReflexive Language: Reported Speech and Metapragmatics, ed. by John A. Lucy , 33–58. New York: Cambridge University Press. doi: 10.1017/CBO9780511621031.004
    https://doi.org/10.1017/CBO9780511621031.004 [Google Scholar]
  44. 1997 The Improvisational Performance of Culture in Real-time Discursive Practice. InCreativity in Performance, ed. by R. Keith Sawyer , 265–312. Greenwich, Conn.: Ablex.
    [Google Scholar]
  45. 1998 The Uses and Utility of Ideology: A Commentary. InLanguage Ideologies: Practice and Theory, ed. by Bambi B. Schieffelin , Kathryn A. Woolard , and Paul V. Kroskrity , 123–145. New York & Oxford: Oxford University Press.
    [Google Scholar]
  46. 2003 Indexical Order and the Dialectics of Sociolinguistic Life. Language & Communication23 (3–4): 193–229. doi: 10.1016/S0271‑5309(03)00013‑2
    https://doi.org/10.1016/S0271-5309(03)00013-2 [Google Scholar]
  47. Singer, Milton B
    1972When a Great Tradition Modernizes. New York: Praeger.
    [Google Scholar]
  48. Swales, John M
    1990Genre Analysis. Cambridge: Cambridge University Press.
    [Google Scholar]
  49. 2004Research Genres: Explorations and Applications. Cambridge: Cambridge University Press. doi: 10.1017/CBO9781139524827
    https://doi.org/10.1017/CBO9781139524827 [Google Scholar]
  50. Swann, Joan , Rob Pope , and Ronald Carter
    2011Creativity in Language and Literature: The State of the Art. London: Basingstoke: Palgrave Macmillan.
    [Google Scholar]
  51. Tseng, Ming-Yu
    2014 In Defense of Complementary Perspectives on Metaphor: A Lesson from the East. Metaphor and Symbol29 (3): 185–203. doi: 10.1080/10926488.2014.924286
    https://doi.org/10.1080/10926488.2014.924286 [Google Scholar]
  52. 2015 Describing Creative Products in an Intercultural Context. Journal of Pragmatics80: 52–69. doi: 10.1016/j.pragma.2015.02.004
    https://doi.org/10.1016/j.pragma.2015.02.004 [Google Scholar]
  53. Turner, Mark
    1996The Literary Mind: The Origins of Thought and Language. New York: Oxford University Press.
    [Google Scholar]
  54. 2001Cognitive Dimensions of Social Science: The Way We Think about Politics, Economics, Law, and Society. New York: Oxford University Press.
    [Google Scholar]
  55. 2006 The Art of Compression. InThe Artful Mind: Cognitive Science and the Riddle of Human Creativity, ed. by Mark Turner , 93–113. New York: Oxford University Press. doi: 10.1093/acprof:oso/9780195306361.003.0005
    https://doi.org/10.1093/acprof:oso/9780195306361.003.0005 [Google Scholar]
  56. Wenger, Etienne
    1998Communities of Practice: Learning, Meaning, and Identity. Cambridge: Cambridge University Press. doi: 10.1017/CBO9780511803932
    https://doi.org/10.1017/CBO9780511803932 [Google Scholar]
  57. Wynn, Rolf , and Michael Wynn
    2006 Empathy as an Interactionally Achieved Phenomenon in Psychotherapy: Characteristics of Some Conversational Resources. Journal of Pragmatics38 (9): 1385–1397. doi: 10.1016/j.pragma.2005.09.008
    https://doi.org/10.1016/j.pragma.2005.09.008 [Google Scholar]
/content/journals/10.1075/ps.7.1.05tse
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error