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Volume 18, Issue 2
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Abstract

Abstract

This paper reports two case studies of sound symbolism using the naturalistic name corpora of characters from Disney and Pokémon. Building upon previous studies of sound symbolism, we tested two hypotheses: (1) voiced obstruents, which are generally associated with negative images, are favored in villainous characters’ names, while (2) bilabial consonants, which are symbolically associated with cuteness, are disfavored in such names. The results show that these tendencies hold in our corpora, suggesting that a concept that is as complex as “villain” can be signaled via sound symbolism. Theoretical implications for cognitive linguistics based on our results are discussed.

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2020-12-04
2025-01-16

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What’s in a villain’s name?
Review of Cognitive Linguistics. Published under the auspices of the Spanish Cognitive Linguistics Association 18, 428 (2020); https://doi.org/10.1075/rcl.00066.uno
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  • Article Type: Research Article
Keyword(s): bilabials; evil/good; naming; obstruents; sound symbolism

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