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Volume 21, Issue 1
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Abstract

Abstract

This paper explores the constructional properties of internet memes by conducting a case study of (IYWX) memes within the framework of Viewpoint Spaces (Dancygier & Vandelanotte, 2017). By looking into constructional properties and viewpoint interactions at multiple conceptual levels evoked by the juxtaposition of text and an image, this paper aims to shed light on cases where extended meanings emerge as the cognizer’s expectation on the conventionalized use of the meme is flouted. IYWX memes reveal the meme maker’s stance toward the year 2020, either evaluative or depictive, with the help of the conditional construction and the pictorial presentation of X. This study also accounts for a third type, in which the de-conventionalized construal relies on the meme viewer’s expectation of the meme’s structure. This specific type is intriguing because it indicates that the conventional use of internet memes can be extended just as verbal constructions can.

© 2022 John Benjamins
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/content/journals/10.1075/rcl.00131.kan
2023-02-06
2024-10-08

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Meaning extensions of internet memes
Review of Cognitive Linguistics. Published under the auspices of the Spanish Cognitive Linguistics Association 21, 178 (2023); https://doi.org/10.1075/rcl.00131.kan
/content/journals/10.1075/rcl.00131.kan
/content/journals/10.1075/rcl.00131.kan
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  • Article Type: Research Article
Keyword(s): Ground Viewpoint Space; internet meme (image macro); meaning extension; mental spaces; Viewpoint Spaces Network

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