1887
Volume 21, Issue 2
  • ISSN 1877-9751
  • E-ISSN: 1877-976X
USD
Buy:$35.00 + Taxes

Abstract

Abstract

The present longitudinal study investigates how the entailments of metaphors evolve in different stages of COVID-19 containment in China using data from three documentaries made by Xinhua News Agency. A social semiotic model of multimodal metaphor analysis is adopted to analyze the military metaphors systematically in terms of semantic choice, multimodal realization, and context. The framing is found as the pivotal rhetoric to conceptualize China’s response toward COVID-19 but distinctive features are attributed over time with a focus shifting from the “inevitability” in the initial stage to societal reactions in the later stage. In addition, socio-cultural factors embodied in multimodality not only efficiently guide the public to reason about the situation but also socialize the population to self-disciplining for the sake of everyone’s interest.

Loading

Article metrics loading...

/content/journals/10.1075/rcl.00141.tan
2023-03-02
2024-05-24
Loading full text...

Full text loading...

References

  1. Boon, K. A.
    (2005) Heroes, metanarratives, and the paradox of masculinity in contemporary western culture. The Journal of Men’s Studies, 13(3), 301–312. 10.3149/jms.1303.301
    https://doi.org/10.3149/jms.1303.301 [Google Scholar]
  2. Bounegru, L., & Forceville, C.
    (2011) Metaphors in editorial cartoons representing the global financial crisis. Visual Communication, 10(2), 209–229. 10.1177/1470357211398446
    https://doi.org/10.1177/1470357211398446 [Google Scholar]
  3. Catalano, T., & Waugh, L. R.
    (2016) Representations of power: A critical multimodal analysis of U.S. CEOs, the Italian mafia and government in the media. Journal of Language and Politics, 15(6), 790–817. 10.1075/jlp.15.6.07cat
    https://doi.org/10.1075/jlp.15.6.07cat [Google Scholar]
  4. Catalano, T., & Musolff, A.
    (2019) “Taking the shackles off”: Metaphor and metonymy of migrant children and border officials in the US. metaphorik.de, 291, 11–46.
    [Google Scholar]
  5. Charteris-Black, J.
    (2004) Corpus approaches to critical metaphor analysis. London: Palgrave Macmillan. 10.1057/9780230000612
    https://doi.org/10.1057/9780230000612 [Google Scholar]
  6. (2014) Analyzing political speeches: Rhetoric, discourse and metaphor. Basingstoke: Palgrave Macmillan. 10.1007/978‑1‑137‑36833‑1
    https://doi.org/10.1007/978-1-137-36833-1 [Google Scholar]
  7. China Youth Daily
    China Youth Daily (2014) 那些浸润在家国情怀中的爱国观 [Patriotism as shown in the family-nation sentiment]. Available at: www.wenming.cn/specials/zxdj/hxjz/hxjz_mt/201407/t20140704_2042893.shtml. (accessed20 October 2021).
  8. Cipolletta, S., & Ortu, M. C.
    (2021) COVID-19: common constructions of the pandemic and their implications. Journal of Constructivist Psychology, 34(3), 278–294. 10.1080/10720537.2020.1818653
    https://doi.org/10.1080/10720537.2020.1818653 [Google Scholar]
  9. Cox, C. L.
    (2020) ‘Healthcare Heroes’: Problems with media focus on heroism from healthcare workers during the COVID-19 pandemic. Journal of Medical Ethics, 46(8), 510–513. 10.1136/medethics‑2020‑106398
    https://doi.org/10.1136/medethics-2020-106398 [Google Scholar]
  10. Erlanger, S.
    (2020) Macron declares France ‘at war’ with virus, as E.U. proposes 30-day travel ban. The New York Times. Available at: https://www.nytimes.com/2020/03/16/world/europe/coronavirus-france-macron-travel-ban.html?searchResultPosition=3. (Accessed20 October 2021).
    [Google Scholar]
  11. Feng, D.
    (2019) Analyzing multimodal Chinese discourse integrating social semiotic and conceptual metaphor theories. InS. Chris (Ed.), The Routledge handbook of Chines discourse analysis (pp.65–81). London: Routledge. 10.4324/9781315213705‑5
    https://doi.org/10.4324/9781315213705-5 [Google Scholar]
  12. Forceville, C.
    (2009) Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. InC. Forceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (pp.19–42). Berlin & New York: Mouton de Gruyter. 10.1515/9783110215366.1.19
    https://doi.org/10.1515/9783110215366.1.19 [Google Scholar]
  13. Gedi, N., & Elam, Y.
    (1996) Collective memory – what is it?. History and Memory, 8(1), 30–50.
    [Google Scholar]
  14. Gillis, M.
    (2020) Ventilators, missiles, doctors, troops…the justification of legislative responses to COVID-19 through military metaphors. Law and Humanities, 14(2), 135–159. 10.1080/17521483.2020.1801950
    https://doi.org/10.1080/17521483.2020.1801950 [Google Scholar]
  15. Godioli, A., & Pedrazzini, A.
    (2019) Falling stars and sinking ships: Framing and metaphor in cartoons about Brexit. Journal of European Studies, 49(3–4), 302–323. 10.1177/0047244119859167
    https://doi.org/10.1177/0047244119859167 [Google Scholar]
  16. Guo, J.
    (2020) Inter-Artistic plague narratives and the cultural differences between China and the west. Cultura International Journal of Philosophy of Culture and Axiology, 17(2), 117–127. 10.3726/CUL022020.0009
    https://doi.org/10.3726/CUL022020.0009 [Google Scholar]
  17. Haiwainet
    Haiwainet (2018) 习近平:把实现家庭梦融入民族复兴梦之中 [Xi Jinping: Integrating realization of family dream into national rejuvenation]. Haiwainet, 13December. Available at: m.haiwainet.cn/middle/3541083/2016/1213/content_30561893_2.html. (Accessed5 December 2021).
    [Google Scholar]
  18. Hart, C.
    (2010) Critical discourse and cognitive science: New perspectives on immigration discourse. Basingstoke: Palgrave. 10.1057/9780230299009
    https://doi.org/10.1057/9780230299009 [Google Scholar]
  19. (2019) Metaphor and the (1984–85) miners’ strike: A multimodal analysis. Discourses of disorder: Riots, strikes and protests in the Media, 133–153.
    [Google Scholar]
  20. Jia, Z., Xu, L., & Meng, N.
    (2020) Xi vows to win people’s war against novel coronavirus. Xinhuanet. Available from: www.xinhuanet.com/english/2020-02/11/c_138771977. (Accessed20 October 2021).
    [Google Scholar]
  21. Johnson, M.
    (1983) Metaphorical Reasoning. Southern Journal of Philosophy, 21(3), 371–389. 10.1111/j.2041‑6962.1983.tb01514.x
    https://doi.org/10.1111/j.2041-6962.1983.tb01514.x [Google Scholar]
  22. (1993) Moral imagination: Implications of cognitive science for ethics. Chicago: University of Chicago Press.
    [Google Scholar]
  23. Khan, Z., Iwai, Y., & DasGupta, S.
    (2021) Military metaphors and pandemic propaganda: unmasking the betrayal of ‘Healthcare Heroes’. Journal of Medical Ethics, 47(9), 643–644. 10.1136/medethics‑2020‑106753
    https://doi.org/10.1136/medethics-2020-106753 [Google Scholar]
  24. Koller, V.
    (2004) Metaphor and gender in business media discourse: A critical cognitive study. Basingstoke: Palgrave. 10.1057/9780230511286
    https://doi.org/10.1057/9780230511286 [Google Scholar]
  25. Lakoff, G., & Johnson, M.
    (1980) Metaphors we live by. Chicago: University of Chicago Press.
    [Google Scholar]
  26. (1999) Philosophy in the flesh: The embodied mind and its challenge to western thought. New York: Basic Book.
    [Google Scholar]
  27. Lakoff, G.
    (2002) Moral politics: How liberals and conservatives think. Chicago: University of Chicago Press. 10.7208/chicago/9780226471006.001.0001
    https://doi.org/10.7208/chicago/9780226471006.001.0001 [Google Scholar]
  28. McCullough, M. E., Kilpatrick, S. D., Emmons, R. A., & Larson, D. B.
    (2001) Is gratitude a moral affect?. Psychological bulletin, 127(2), 249–266. 10.1037/0033‑2909.127.2.249
    https://doi.org/10.1037/0033-2909.127.2.249 [Google Scholar]
  29. Musolff, A.
    (2004) Metaphor and political discourse: Analogical reasoning in debates about Europe. Basingstoke: Palgrave. 10.1057/9780230504516
    https://doi.org/10.1057/9780230504516 [Google Scholar]
  30. (2006) Metaphor scenarios in public discourse. Metaphor and Symbol, 21(1), 23–38. 10.1207/s15327868ms2101_2
    https://doi.org/10.1207/s15327868ms2101_2 [Google Scholar]
  31. (2016) Political metaphor analysis: Discourse and scenarios. London: Bloomsbury.
    [Google Scholar]
  32. Nichols, B.
    (2010) Introduction to documentary. Indiana: Indiana University Press.
    [Google Scholar]
  33. Oprysko, C., & Luthi, S.
    (2020) Trump labels himself ‘a wartime president’ combating coronavirus. Politico. Available from: https://www.politico.com/news/2020/03/18/trumpadministration-self-swab-coronavirus-tests-135590. (Accessed20 October 2021).
    [Google Scholar]
  34. Oswick, C., Grant, D., & Oswick, R.
    (2020) Categories, crossroads, control, connectedness, continuity, and change: A metaphorical exploration of COVID-19. The Journal of Applied Behavioral Science, 56(3), 284–288. 10.1177/0021886320936257
    https://doi.org/10.1177/0021886320936257 [Google Scholar]
  35. Rajandran, K.
    (2020) ‘A Long Battle Ahead’: Malaysian and Singaporean prime ministers employ war metaphors for COVID-19. Journal of Language Studies, 20(3), 261–267. 10.17576/gema‑2020‑2003‑15
    https://doi.org/10.17576/gema-2020-2003-15 [Google Scholar]
  36. Rawlinson, K.
    (2020) “This enemy can be deadly”: Boris Johnson invokes wartime language. The Guardian. Available from: https://www.theguardian.com/world/2020/mar/17/enemy-deadly-boris-johnson-invokes-wartime-language-coronavirus. (Accessed20 October 2021).
    [Google Scholar]
  37. Rohela, P., Bhan, A., & Ravindranath, D., Leena Bose, D., & Pathare, S.
    (2020) Must there be a “war” against coronavirus. Indian Journal of Medical Ethics, 5(3) 222–226. 10.20529/IJME.2020.070
    https://doi.org/10.20529/IJME.2020.070 [Google Scholar]
  38. Ruiz de Mendoza, F. & Galera-Masegosa, A.
    (2011) Going beyond metaphtonymy: Metaphoric and metonymic complexes in phrasal verb interpretation. Language Value, 3(1),1–29. 10.6035/LanguageV.2011.3.2
    https://doi.org/10.6035/LanguageV.2011.3.2 [Google Scholar]
  39. Sabucedo, J. M., Alzate, M., & Hur, D.
    (2020) COVID-19 and the metaphor of war. International Journal of Social Psychology, 35(3), 618–624. 10.1080/02134748.2020.1783840
    https://doi.org/10.1080/02134748.2020.1783840 [Google Scholar]
  40. Salgado, F.
    (2020) Parálisis económica y zumbido politico [Economic paralysis and political buzz]. Available fromhttps://www.lavozdegalicia.es/noticia/opinion/2020/03/31/paralisis-economica-zumbido-politico/0003_202003G31P22993.htm. (Accessed26 March 2022)
  41. Semino, E.
    (2008) Metaphor in discourse. Cambridge: Cambridge University Press.
    [Google Scholar]
  42. Sobrino, P. P.
    (2017) Multimodal metaphor and metonymy in advertising. Amsterdam & Philadelphia: John Benjamins. 10.1075/ftl.2
    https://doi.org/10.1075/ftl.2 [Google Scholar]
  43. Steen, G.
    (Ed.) (2010) A method for linguistic metaphor identification: From MIP to MIPVU. Amsterdam & Philadelphia: John Benjamins. 10.1075/celcr.14
    https://doi.org/10.1075/celcr.14 [Google Scholar]
  44. Stibbe, A.
    (2013) The corporation as person and psychopath: Multimodal metaphor, rhetoric and resistance. CADADD Journal, 6(2), 114–136.
    [Google Scholar]
  45. Stockwell, P.
    (1999) Towards a critical cognitive linguistics. InA. Combrink & I. Bierman (Eds.), Discourses of war and conflict (pp.510–528). Potchefstroom: Potchefstroom University Press.
    [Google Scholar]
  46. Sun, Y., Zhang, M., & Chen, L.
    (2021) “Join the Army. Become the Power of China”: Multimodal metaphors in military recruitment advertising–“The Power of China”. Review of Cognitive Linguistics. 19(1), 142–171. 10.1075/rcl.00079.sun
    https://doi.org/10.1075/rcl.00079.sun [Google Scholar]
  47. The State Council Information Office of the People’s Republic of China
    The State Council Information Office of the People’s Republic of China (2020) Fighting Covid-19 China in Action. Available at: https://www.fmprc.gov.cn/ce/ceng/eng/zngx/t1786945.htm (accessed15 December 2021).
  48. Van Dooren, W., & Noordegraaf, M.
    (2020) Staging science: Authoritativeness and fragility of models and measurement in the COVID-19 crisis. Public Administration Review, 80(4), 610–615. 10.1111/puar.13219
    https://doi.org/10.1111/puar.13219 [Google Scholar]
  49. Van Leeuwen, T.
    (2005) Introducing social semiotics. London: Routledge.
    [Google Scholar]
  50. Walker, I. F.
    (2020) Beyond the military metaphor: Comparing antimicrobial resistance and the COVID-19 pandemic in the United Kingdom. Medicine Anthropology Theory, 7(2), 261–272. 10.17157/mat.7.2.806
    https://doi.org/10.17157/mat.7.2.806 [Google Scholar]
  51. Wen, J., Aston, J., Liu, X., & Ying, T.
    (2020) Effects of misleading media coverage on public health crisis: A case of the 2019 novel coronavirus outbreak in China. Anatolia, 31(2), 331–36. 10.1080/13032917.2020.1730621
    https://doi.org/10.1080/13032917.2020.1730621 [Google Scholar]
  52. WHO
    WHO (2020) Report of the WHO-China joint mission on coronavirus disease 2019 (COVID-19). Available at: https://digitallibrary.un.org/record/3859867. (accessed24, March 2022).
  53. Wu, Y.
    (2007 [1642]) 瘟疫论 [Treatise on plague]. Tianjin: Tianjin Science and Technology Publisher.
    [Google Scholar]
  54. Yu, N.
    (2011) Beijing Olympics and Beijing opera: A multimodal metaphor in a CCTV Olympics commercial. Cognitive Linguistics, 22(3), 595–628. 10.1515/cogl.2011.023
    https://doi.org/10.1515/cogl.2011.023 [Google Scholar]
  55. Yu, Yating
    (2022) Legitimizing a global fight for a shared future: A critical metaphor analysis of the reportage of Covid-19 in China Daily. InA. Musolff, R. Breeze, K. Kondo & S. Vilar-Lluch (Eds.), Pandemic and crisis discourse: Communicating COVID-19 and public health strategy (pp.241–254). London: Bloomsbury Academic. 10.5040/9781350232730.ch‑013
    https://doi.org/10.5040/9781350232730.ch-013 [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/rcl.00141.tan
Loading
/content/journals/10.1075/rcl.00141.tan
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): China; COVID-19 containment; multi-modal metaphor analysis; WAR metaphors
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error