1887
Volume 21, Issue 2
  • ISSN 1877-9751
  • E-ISSN: 1877-976X
USD
Buy:$35.00 + Taxes

Abstract

This article reviews Unpacking creativity. The power of figurative communication in advertising

 
978-1-108-47353-8£ 85.00

Loading

Article metrics loading...

/content/journals/10.1075/rcl.00154.pel
2023-04-20
2024-04-22
Loading full text...

Full text loading...

References

  1. Forceville, C.
    (1996) Pictorial metaphor in advertising. London: Routledge. 10.4324/9780203272305
    https://doi.org/10.4324/9780203272305 [Google Scholar]
  2. Kress, G., & Van Leeuwen, T.
    (2001) Multimodal discourse: The modes and media of contemporary communication. Oxford: Oxford University Press.
    [Google Scholar]
  3. (2006) Reading images: The grammar of visual design (2nd ed.). London: Routledge. 10.4324/9780203619728
    https://doi.org/10.4324/9780203619728 [Google Scholar]
  4. Littlemore, J.
    (2019) Metaphors in the mind: Sources of variation in embodied metaphor. Cambridge: Cambridge University Press. 10.1017/9781108241441
    https://doi.org/10.1017/9781108241441 [Google Scholar]
  5. McQuarrie, E. F., & Phillips, B. J.
    (2005) Indirect persuasion in advertising. How consumers process metaphors presented in pictures and words. Journal of Advertising, 34(2), 7–20. 10.1080/00913367.2005.10639188
    https://doi.org/10.1080/00913367.2005.10639188 [Google Scholar]
  6. Morgan, S., & Reichert, T.
    (1999) The message is in the metaphor. Assessing the comprehension of metaphors in advertisements. Journal of Advertising, 28(4), 1–12. 10.1080/00913367.1999.10673592
    https://doi.org/10.1080/00913367.1999.10673592 [Google Scholar]
  7. Ottati, V. C., & Renstrom, R. A.
    (2010) Metaphor and persuasive communication: A multifunctional approach. Social and Personality Psychology Compass, 4(9), 783–794. 10.1111/j.1751‑9004.2010.00292.x
    https://doi.org/10.1111/j.1751-9004.2010.00292.x [Google Scholar]
  8. Peréz Sobrino, P.
    (2017) Multimodal metaphor and metonymy in advertising. Amsterdam & Philadelphia: John Benjamins. 10.1075/ftl.2
    https://doi.org/10.1075/ftl.2 [Google Scholar]
  9. Thornborrow, J.
    (1998) Playing hard to get: Metaphors and representation in the discourse of car advertisements. Language and literature review, 7(3), 254–272. 10.1177/096394709800700305
    https://doi.org/10.1177/096394709800700305 [Google Scholar]
  10. Van Mulken, M., Le Pair, R., & Forceville, C.
    (2010) The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics, 42(12), 3418–3430. 10.1016/j.pragma.2010.04.030
    https://doi.org/10.1016/j.pragma.2010.04.030 [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/rcl.00154.pel
Loading
  • Article Type: Book Review
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error