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Abstract

Abstract

Metaphors can express ideological and evaluative positions. However, comparative studies on the framing implications of sports/game metaphors in Western and Chinese contexts remain underexplored. This study examines how journalists in China, the UK, and the US use sports/game metaphors to frame trade disputes in comparable English-language economic news based on a context-sensitive and hierarchical analytical framework. Results reveal the prevalence of sports/game metaphors in both Chinese and Western texts. Additionally, the results demonstrate that the UK and US texts exhibit socio-cultural preferences for associating specific scenarios that are salient in Western cultures, e.g., rugby, with trade disputes, and favor a competition narrative. However, the Chinese texts favor a coopetition narrative, suggesting both competition and win-win cooperation. This study adds new insights into cultural variations in the use and framing implications of sports/game metaphors in Western and Chinese economic discourse to express ideological standpoints towards similar economic issues.

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2023-11-09
2024-12-08

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/content/journals/10.1075/rcl.00164.cai
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Zero-sum or Win-win Game?
John Benjamins ; https://doi.org/10.1075/rcl.00164.cai
/content/journals/10.1075/rcl.00164.cai
/content/journals/10.1075/rcl.00164.cai
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  • Article Type: Research Article
Keywords: metaphor scenario ; comparative studies ; sports/game metaphors ; framing ; economic news

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