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image of Figurativeness of the Japanese flag
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Abstract

Abstract

The analysis offered in this article applies the multilevel approach to conceptual metaphor to relief posters, created and distributed widely after the massive Japan 2011 earthquake. The aim of the analysis is to show in what way the multilevel approach to metaphor can be used to illustrate how the figurative meaning of relief posters emerges from the interactions between different levels of schematicity: from basic image schemas and domains, through contextually embedded semantic frames, finishing with metaphorical scenarios at the highest level of specificity and complexity. The present analysis also shows the potential applicability of image schemas as the guiding analytical element, serving as the departure point for the unfolding metaphorical and metonymical interpretation of a multimodal message. Accordingly, it has been shown how the image schemas of and aid the analysis of metaphoricity and how the central metonymic element of the national flag co-constructs the figurative reading of the posters.

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2024-09-17
2024-10-06

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/content/journals/10.1075/rcl.00202.dyr
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Figurativeness of the Japanese flag
John Benjamins ; https://doi.org/10.1075/rcl.00202.dyr
/content/journals/10.1075/rcl.00202.dyr
/content/journals/10.1075/rcl.00202.dyr
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  • Article Type: Research Article
Keywords: multilevel approach to metaphor ; distress relief posters ; metonymy ; conceptual metaphor

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