Volume 31, Issue 1
  • ISSN 0925-4757
  • E-ISSN: 1569-9951
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The Phoebus Foundation, a Flemish art foundation based on Anglo-Saxon law with philanthropic objectives, founded by Fernand Huts, the CEO of the Antwerp enterprise Katoen Natie, bought in the spring of 2016 a collection of 350 Reynardian books, probably the world’s most important collection of Reynard books. In 2018, a huge Reynardian project was created around this collection, an expedition in which almost 60,000 participants made a cycling trip through the Flemish Waasland, the port of Antwerp, and Dutch Zeelandic Flanders. Along the route of this experience the visitors explored the medieval Dutch animal story in a creative, playful way, accessible to a large public of families. This paper aims to detect the success factors of this event as part of the modern experience economy with the help of Alessandro Baricco’s essay .


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  • Article Type: Research Article
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