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The audio describer as a cultural mediator
- Source: Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics, Volume 30, Issue 2, Jan 2017, p. 538 - 558
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- 26 Mar 2018
Abstract
Audio Description (AD) is a modality of audiovisual translation that consists of making cultural products accessible to people who are blind or partially-sighted. Our study focuses on the contrastive analysis of the AD of four films in English and Spanish, our objective being to determine how the same visual cultural reference is described in two languages and for two target cultures. Using a descriptive methodology, we categorise and analyse cultural references following Díaz Cintas and Remael’s (2007) classification and determine the translation strategies used. Our research shows that the decisions that the describer makes are conditioned by the distance, not only geographical but above all cultural, that exists between the audience and the culture that is reflected in the film. The describer becomes a mediator between cultures; that is why the greater the cultural distance, the higher their presence and involvement.