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Abstract

Abstracta

Este trabajo se centra en el análisis del régimen la discursividad afectiva para la defensa del bien común, que surgió durante la prepandemia y la pandemia del covid-19. Se llevará a cabo a través del análisis exploratorio y cualitativo de los marcadores léxico-semánticos y semióticos multimodales que están presentes en el paisaje de Madrid. También se analizarán las principales temáticas que confluyen dentro de dicho régimen discursivo: el duelo, las crisis multinivel y la solidaridad. Además, se estudiarán las estrategias que se han empleado en la construcción del paisaje covídico: la (re)contextualización, la descontextualización, la resemantización, la resignificación, los neologismos, y las figuras retóricas multidiscursivas. Los resultados indican la importancia de la geosemiótica y el espacio a la hora de recrear nuevos significados en esta crisis global.

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/content/journals/10.1075/sic.24002.sai
2025-11-11
2025-12-04
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  • Article Type: Research Article
Keywords: semiotics ; covid-19 ; Paisaje Lingüístico ; COVID-19 ; semiótica ; Linguistic Landscape
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