Full text loading...
Abstract
This study explores language attitudes towards voseo as expressed in metalinguistic comments across social media platforms. Employing a quantitative approach, this research utilizes sentiment analysis, ordinal logistic regression, and multiple logistic regression models to uncover diverse sentiments and perceptions of voseo across 21 Spanish-speaking countries and three social media platforms. The results indicate that attitudes toward voseo are shaped by a constellation of factors, including its association with regional identity, the commenter’s country of origin, and localized social stigma directed at voseante speakers. These findings highlight how social media platforms serve as globalized arenas where language ideologies are both reflected and actively shaped, as perceptions of voseo are dynamically negotiated through cross-cultural online interactions, enabling the perpetuation of stigmatizing ideologies while simultaneously fostering opportunities for their contestation and reevaluation.
Article metrics loading...
Full text loading...
References
Data & Media loading...