1887
Volume 8, Issue 2
  • ISSN 2210-4372
  • E-ISSN: 2210-4380
USD
Buy:$35.00 + Taxes

Abstract

Abstract

This study investigated the relationship between individual differences in narrative transportation and attitude robustness. A total of 840 respondents participated in a web survey. In the first phase of the survey, respondents indicated their attitudes toward social issues after reading supporting or opposing texts with narrative and persuasive messages. After two weeks, the same participants read another text expressing the opposite perspective on the same issue, and again indicated their attitudes. Attitude robustness (i.e., degree of change in attitude between phases) was significantly predicted by transportability and mediated by transportation-related concepts of situational involvement. Additionally, whereas situational involvement with narrative text was predicted by transportability, situational involvement with persuasive text was consistently predicted by self-involvement with the issues. Implications of the findings for narrative transportation and persuasion research and limitations of the study are discussed.

Loading

Article metrics loading...

/content/journals/10.1075/ssol.18013.kom
2019-06-12
2025-04-30
Loading full text...

Full text loading...

References

  1. Appel, M., & Malečkar, B.
    (2012) The influence of paratext on narrative persuasion: Fact, fiction, or fake?Human Communication Research, 38(4), 459–484. doi:  10.1111/j.1468‑2958.2012.01432.x
    https://doi.org/10.1111/j.1468-2958.2012.01432.x [Google Scholar]
  2. Appel, M., & Richter, T.
    (2007) Persuasive effects of fictional narratives increase over time. Media Psychology, 10(1), 113–134. doi: 10.108/15213260701301194
    https://doi.org/10.108/15213260701301194 [Google Scholar]
  3. (2010) Transportation and need for affect in narrative persuasion: A mediated moderation model. Media Psychology, 13(December), 101–135. doi:  10.1080/15213261003799847
    https://doi.org/10.1080/15213261003799847 [Google Scholar]
  4. Banerjee, S. C., & Greene, K.
    (2012) Role of transportation in the persuasion process: Cognitive and affective responses to antidrug narratives. Journal of Health Communication, 17(5), 564–81. doi:  10.1080/10810730.2011.635779
    https://doi.org/10.1080/10810730.2011.635779 [Google Scholar]
  5. Bilandzic, H., & Busselle, R. W.
    (2008) Transportation and transportability in the cultivation of genre-consistent attitudes and estimates. Journal of Communication, 58(3), 508–529. doi:  10.1111/j.1460‑2466.2008.00397.x
    https://doi.org/10.1111/j.1460-2466.2008.00397.x [Google Scholar]
  6. Braddock, K., & Dillard, J. P.
    (2016) Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors. Communication Monographs, 83(4), 446–467. doi:  10.1080/03637751.2015.1128555
    https://doi.org/10.1080/03637751.2015.1128555 [Google Scholar]
  7. Clarkson, J. J., Tormala, Z. L., & Rucker, D. D.
    (2011) Cognitive and affective matching effects in persuasion. Personality and Social Psychology Bulletin, 37(11), 1415–1427. doi:  10.1177/0146167211413394
    https://doi.org/10.1177/0146167211413394 [Google Scholar]
  8. Dahlstrom, M. F.
    (2012) The persuasive influence of narrative causality: Psychological mechanism, strength in overcoming resistance, and persistence over time. Media Psychology, 15(3), 303–326. doi:  10.1080/15213269.2012.702604
    https://doi.org/10.1080/15213269.2012.702604 [Google Scholar]
  9. Dal Cin, S., Zanna, M. P., & Fong, G. T.
    (2004) Narrative persuasion and overcoming resistance. InE. S. Knowles & J. A. Linn (Eds.), Resistance and persuasion (pp.175–192). Mahwah, NJ: Lawrence Erlbaum.
    [Google Scholar]
  10. Deighton, J., Romer, D., & McQueen, J.
    (1989) Using drama to persuade. Journal of Consumer Research, 16(3), 335–343. doi:  10.1086/209219
    https://doi.org/10.1086/209219 [Google Scholar]
  11. Dunlop, S. M., Wakefield, M., & Kashima, Y.
    (2010) Pathways to persuasion: Cognitive and experiential responses to health-promoting mass media messages. Communication Research, 37(1), 133–164. doi:  10.1177/0093650209351912
    https://doi.org/10.1177/0093650209351912 [Google Scholar]
  12. Eden, A., Tamborini, R., Grizzard, M., Lewis, R., Weber, R., & Prabhu, S.
    (2014) Repeated exposure to narrative entertainment and the salience of moral intuitions. Journal of Communication, 64(3), 501–520. doi:  10.1111/jcom.12098
    https://doi.org/10.1111/jcom.12098 [Google Scholar]
  13. Edwards, K.
    (1990) The interplay of affect and cognition in attitude formation and change. Journal of Personality and Social Psychology, 59(2), 202–216. doi:  10.1037/0022‑3514.59.2.202
    https://doi.org/10.1037/0022-3514.59.2.202 [Google Scholar]
  14. Escalas, J. E., Moore, M. C., & Britton, J. E.
    (2004) Fishing for feelings? Hooking viewers helps!Journal of Consumer Psychology, 14(1&2), 105–114. doi:  10.1207/s15327663jcp1401&2_12
    https://doi.org/10.1207/s15327663jcp1401&2_12 [Google Scholar]
  15. Escalas, J. E., & Stern, B. B.
    (2003) Sympathy and empathy: Emotional responses to advertising dramas. Journal of Consumer Research, 29(4), 566–578. doi:  10.1086/346251
    https://doi.org/10.1086/346251 [Google Scholar]
  16. Fabrigar, L. R., & Petty, R. E.
    (1999) The role of the affective and cognitive bases of attitudes in susceptibility to affectively and cognitively based persuasion. Personality and Social Psychology Bulletin, 25(3), 363–381. doi:  10.1177/0146167299025003008
    https://doi.org/10.1177/0146167299025003008 [Google Scholar]
  17. Frank, L. B., Murphy, S. T., Chatterjee, J. S., Moran, M. B., & Baezconde-Garbanati, L.
    (2015) Telling stories, saving lives: Creating narrative health messages. Health Communication, 30(2), 154–163. doi:  10.1080/10410236.2014.974126
    https://doi.org/10.1080/10410236.2014.974126 [Google Scholar]
  18. Frijda, N. H.
    (1988) The laws of emotion. American Psychologist, 43(5), 349–358. doi:  10.1037/0003‑066X.43.5.349
    https://doi.org/10.1037/0003-066X.43.5.349 [Google Scholar]
  19. Gerbner, G.
    (1998) Cultivation analysis: An overview. Mass Communication & Society, 1(December), 175–194. doi:  10.1207/s15327825mcs0103&4_4
    https://doi.org/10.1207/s15327825mcs0103&4_4 [Google Scholar]
  20. Green, M. C.
    (2004) Transportation into narrative worlds: The role of prior knowledge and perceived realism. Discourse Processes, 38(2), 247–266. doi:  10.1207/s15326950dp3802_5
    https://doi.org/10.1207/s15326950dp3802_5 [Google Scholar]
  21. (2005) Transportation into narrative worlds: Implications for the self. InA. Tesser, J. V. Wood, & D. Stapel (Eds.), On building, defending, and regulating the self: A psychological perspective (pp.53–75). New York, NY: Psychology Press.
    [Google Scholar]
  22. Green, M. C., & Brock, T. C.
    (2000) The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701–721. doi:  10.1037/0022‑3514.79.5.701
    https://doi.org/10.1037/0022-3514.79.5.701 [Google Scholar]
  23. Green, M., & Brock, T.
    (2002) In the mind’s eye: Transportation-imagery model of narrative persuasion. InM. C. Green, J. J. Strange, & T. C. Brock (Eds.), Narrative impact: Social and cognitive foundations (pp.315–341). Mahwah, NJ: Lawrence Erlbaum.
    [Google Scholar]
  24. Green, M. C., Garst, J., & Brock, T. C.
    (2004) The power of fiction: Persuasion via imagination and narrative. InL. J. Shrum (Ed.), The psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp.161–176). Mahwah, NJ: Lawrence Erlbaum.
    [Google Scholar]
  25. Hayes, A. F.
    (2012) PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling 1. doi:  10.12691/education‑3‑1‑14
    https://doi.org/10.12691/education-3-1-14 [Google Scholar]
  26. Hinyard, L. J., & Kreuter, M. W.
    (2007) Using narrative communication as a tool for health behavior change: A conceptual, theoretical, and empirical overview. Health Education & Behavior: The Official Publication of the Society for Public Health Education, 34(5), 777–792. doi:  10.1177/1090198106291963
    https://doi.org/10.1177/1090198106291963 [Google Scholar]
  27. Komeda, H., & Kusumi, T.
    (2006) The effect of a protagonist’s emotional shift on situation model construction. Memory & Cognition, 34(7), 1548–1556. doi:  10.3758/BF03195918
    https://doi.org/10.3758/BF03195918 [Google Scholar]
  28. Komori, M.
    (2012) The effect of narrative transportation on the narrative-relevant ad evaluation: An investigation using novel and movie. The Annual Bulletin of Musashino University Institute of Human Sciences, 1, 79–90. (in Japanese)
    [Google Scholar]
  29. (2015) Effect of narrative transportation on story-related ad evaluation – An examination of relationship between transportation and reader’s emotion. Shitennoji University Bulletin, 59, 145–157. (in Japanese)
    [Google Scholar]
  30. (2016) Current state of narrative persuasion research and the process of attitude change. Japanese Psychological Review, 59(2), 191–213. (in Japanese)
    [Google Scholar]
  31. Maio, G. R., & Esses, V. M.
    (2001) The need for affect: Individual differences in the motivation to approach or avoid emotions. Journal of Personality, 69(4), 583–615. doi:  10.1111/1467‑6494.694156
    https://doi.org/10.1111/1467-6494.694156 [Google Scholar]
  32. Mazzocco, P. J., Green, M. C., Sasota, J. A., & Jones, N. W.
    (2010) This story is not for everyone: Transportability and narrative persuasion. Social Psychological & Personality Science, 1, 361–368. doi:  10.1177/1948550610376600
    https://doi.org/10.1177/1948550610376600 [Google Scholar]
  33. McFerran, B., Dahl, D. W., Gorn, G. J., & Honea, H.
    (2010) Motivational determinants of transportation into marketing narratives. Journal of Consumer Psychology, 20(3), 306–316. doi:  10.1016/j.jcps.2010.06.017
    https://doi.org/10.1016/j.jcps.2010.06.017 [Google Scholar]
  34. McQueen, A., Kreuter, M. W., Kalesan, B., & Alcaraz, K. I.
    (2011) Understanding narrative effects: The impact of breast cancer survivor stories on message processing, attitudes, and beliefs among African American women. Health Psychology, 30(6), 674–682. doi:  10.1037/a0025395
    https://doi.org/10.1037/a0025395 [Google Scholar]
  35. Nabi, R. L., & Green, M. C.
    (2015) The role of a narrative’s emotional flow in promoting persuasive outcomes. Media Psychology, 18, 137–162. doi:  10.1080/15213269.2014.912585
    https://doi.org/10.1080/15213269.2014.912585 [Google Scholar]
  36. Niederdeppe, J., Kim, H. K., Lundell, H., Fazili, F., & Frazier, B.
    (2012) Beyond counterarguing: Simple elaboration, complex integration, and counterelaboration in response to variations in narrative focus and sidedness. Journal of Communication, 62(5), 758–777. doi:  10.1111/j.1460‑2466.2012.01671.x
    https://doi.org/10.1111/j.1460-2466.2012.01671.x [Google Scholar]
  37. Oatley, K.
    (2002) Emotions and the story worlds of fiction. InM. C. Green, J. J. Strange, & T. C. Brock (Eds.), Narrative impact: Social and cognitive foundations (pp.39–69). Mahwah, NJ: Lawrence Erlbaum.
    [Google Scholar]
  38. Petty, R. E., & Cacioppo, J. T.
    (1986) The elaboration likelihood model of persuasion. Academic press (Vol.19). New York, NY: Academic Press. doi:  10.1016/S0065‑2601(08)60214‑2
    https://doi.org/10.1016/S0065-2601(08)60214-2 [Google Scholar]
  39. Propp, V.
    (n.d.). Morphology of the folk tale. Austin: University of Texas Press.
    [Google Scholar]
  40. Ryffel, F. A., Wirz, D. S., Kühne, R., & Wirth, W.
    (2014) How emotional media reports influence attitude formation and change: The interplay of attitude base, attitude certainty, and persuasion. Media Psychology, 17(4), 397–419. doi:  10.1080/15213269.2014.933850
    https://doi.org/10.1080/15213269.2014.933850 [Google Scholar]
  41. Shen, F., & Han, J.
    (2014) Effectiveness of entertainment education in communicating health information: A systematic review. Asian Journal of Communication, 24(6), 605–616. doi:  10.1080/01292986.2014.927895
    https://doi.org/10.1080/01292986.2014.927895 [Google Scholar]
  42. Slater, M. D., & Rouner, D.
    (2002) Entertainment-education and elaboration likelihood: Understanding the processing of narrative persuasion. Communication Theory, 12(2), 173–191. doi:  10.1111/j.1468‑2885.2002.tb00265.x
    https://doi.org/10.1111/j.1468-2885.2002.tb00265.x [Google Scholar]
  43. Tamborini, R., Weber, R., Eden, A., Bowman, N. D., & Grizzard, M.
    (2010) Repeated exposure to daytime soap opera and shifts in moral judgment toward social convention. Journal of Broadcasting & Electronic Media, 54(4), 621–640. doi:  10.1080/08838151.2010.519806
    https://doi.org/10.1080/08838151.2010.519806 [Google Scholar]
  44. Thompson, R., & Haddock, G.
    (2012) Sometimes stories sell: When are narrative appeals most likely to work?European Journal of Social Psychology, 42(1), 92–102. doi:  10.1002/ejsp.850
    https://doi.org/10.1002/ejsp.850 [Google Scholar]
  45. van Laer, T., de Ruyter, K., Visconti, L. M., & Wetzels, M.
    (2014) The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers’ narrative transportation. Journal of Consumer Research, 40(February), 797–817. doi:  10.1086/673383
    https://doi.org/10.1086/673383 [Google Scholar]
  46. Vitz, P. C.
    (1990) The use of stories in moral development: New psychological reasons for an old education method. American Psychologist, 45(6), 709–720. doi:  10.1037/0003‑066X.45.6.709
    https://doi.org/10.1037/0003-066X.45.6.709 [Google Scholar]
  47. Wang, J., & Calder, B. J.
    (2006) Media transportation and advertising. Journal of Consumer Research, 33(2), 151–162. doi:  10.1086/506296
    https://doi.org/10.1086/506296 [Google Scholar]
/content/journals/10.1075/ssol.18013.kom
Loading
/content/journals/10.1075/ssol.18013.kom
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error