1887
image of Uncle Leo’s adventures in East Asia
  • ISSN 0924-1884
  • E-ISSN 1569-9986
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Abstract

The best-selling children’s book series by Yannets Levi became a sensation in Israel when it was translated into several Asian languages including Korean, Chinese, English for the Indian sub-continent, and Japanese. More than just a simple story of cross-cultural exchange, the globalization of the series allows for a look into the ways editors and translators in different cultures handle translation as a cultural and economic opportunity. This article focuses on the Gordian knot that links translation to culturally specific preferences. Combining interviews with a comparative study of the different solutions to the translation of literary and visual elements used in , it explores the relations between entrepreneurship and culture, the politics of culture, and the universality/cultural specificity of imagination and of being a child.

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2018-08-24
2018-10-18
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