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In order to analyze how "international messages" such as films are appropriated by a specific target system, I studied the French dubbed versions of a number of films. This analysis revealed a set of norms which seem to be at work on various text levels in the dubbed translations: a linguistic standardization, which affects three types of language use, a naturalization strategy, in which visual synchrony plays an important role, and a strategy which aims in various ways at making the translation more explicit than the original. The presentation of this tentative set of norms proposes a first synthetic view of the policy concerning dubbing in France.