1887
Volume 6, Issue 2
  • ISSN 2542-5277
  • E-ISSN: 2542-5285
USD
Buy:$35.00 + Taxes

Abstract

Abstract

In recent years, there has been a growing interest in translation studies within museum settings, enabling museums to enhance visitor engagement and create a more meaningful visiting experience. Within cognitive translation studies, the use of eye tracking technology has emerged as a widely adopted method for investigating translators’ allocation of visual attention and cognitive resources. However, the application of eye tracking in museum translation studies has received limited attention. This study provides a critical review of the utilisation of eye tracking to examine visitors’ perception and reception in museum settings from both behavioural and cognitive perspectives. The article begins by selecting and categorising the reviewed papers. It then describes the methods employed for collecting and analysing eye movement data, followed by summaries and critical comments on the findings from the existing literature. This article further evaluates the reliability, validity, and practicality of existing eye tracking research in museum translation, and finally proposes the potential directions for future cognitive translation studies in museums.

Loading

Article metrics loading...

/content/journals/10.1075/tcb.00085.xu
2024-03-07
2025-06-22
Loading full text...

Full text loading...

References

  1. Bal, Mieke
    2011 “Exposing the Public.” InA Companion to Museum Studies, edited bySharon Macdonald, 525–542. Oxford: Wiley-Blackwell.
    [Google Scholar]
  2. Bitgood, Stephen
    2013Attention and Value: Keys to Understanding Museum Visitors. Walnut Creek: Left Coast Press.
    [Google Scholar]
  3. Black, Graham
    2005The Engaging Museum: Developing Museums for Visitor Involvement. London: Routledge. 10.4324/9780203559277
    https://doi.org/10.4324/9780203559277 [Google Scholar]
  4. Buquet, Coralie, Jacques Charlier, and Vincent Paris
    1988 “Museum Application of an Eye Tracker.” Medical & Biological Engineering & Computing261: 277–281. 10.1007/BF02447081
    https://doi.org/10.1007/BF02447081 [Google Scholar]
  5. Di Giovanni, Elena
    2020 “Eye Tracking and the Museum Experience in Italy.” Altre Modernità241: 10–24. 10.13130/2035‑7680/14511
    https://doi.org/10.13130/2035-7680/14511 [Google Scholar]
  6. Dondi, Piercarlo, Porta, Marco, Angelo Donvito, and Giovanni Volpe
    2021 “A Gaze-based Interactive System to Explore Artwork Imagery.” Journal on Multimodal User Interfaces161: 55–67. 10.1007/s12193‑021‑00373‑z
    https://doi.org/10.1007/s12193-021-00373-z [Google Scholar]
  7. Duchowski, Andrew T.
    2002 “A Breadth-first Survey of Eye Tracking Applications.” Behavior Research Methods, Instruments, & Computers: A Journal of the Psychonomic Society34 (4): 455–470. 10.3758/BF03195475
    https://doi.org/10.3758/BF03195475 [Google Scholar]
  8. Falk, John H. and Lynn D. Dierking
    1992The Museum Experience. Walnut Creek: Left Coast Press.
    [Google Scholar]
  9. 2000Learning from Museums: Visitor Experiences and the Making of Meaning. Walnut Creek: Alta Mira Press.
    [Google Scholar]
  10. 2013Museum Experience Revisited. Walnut Creek: Left Coast Press.
    [Google Scholar]
  11. Federici, Federico Marco, and Walker, Callum
    2018 “A Mapping Exercise: Eye Tracking and Translation.” InEye Tracking and Multidisciplinary Studies on Translation, edited byCallum Walker and Federico Marco Federici, 11–29. Amsterdam: John Benjamins. 10.1075/btl.143.02fed
    https://doi.org/10.1075/btl.143.02fed [Google Scholar]
  12. Frisch, Juliette
    2011 “How Can We Define the Role of Language in Museum Interpretation.” InMuseum Gallery Interpretation and Material Culture, edited byJuliette Frisch, 97–105. New York: Routledge.
    [Google Scholar]
  13. Garbutt, Michael, Scott East, Branka Spehar, Vicente Estrada-Gonzalez, Brooke Carson-Ewart, and Josephine Touma
    2020 “The Embodied Gaze: Exploring Applications for Mobile Eye Tracking in the Art Museum.” Visitor Study23 (1): 82–100. 10.1080/10645578.2020.1750271
    https://doi.org/10.1080/10645578.2020.1750271 [Google Scholar]
  14. García, Adolfo M.
    2014 “The Interpreter Advantage Hypothesis: Preliminary Data Patterns and Empirically Motivated Questions.” Translation and Interpreting Studies91: 219–238. 10.1075/tis.9.2.04gar
    https://doi.org/10.1075/tis.9.2.04gar [Google Scholar]
  15. Hall, Edward T.
    1966The Hidden Dimension. New York: Doubleday.
    [Google Scholar]
  16. Hooper-Greenhill, Eilean
    2000Museums and the Interpretation of Visual Culture, 1st ed. London: Routledge. 10.4324/9781003124450
    https://doi.org/10.4324/9781003124450 [Google Scholar]
  17. Hsieh, Yu-Ling, Ming-Feng Lee, Guey-Shya Chen, and Wei-Jie Wang
    2022 “Application of Visitor Eye Movement Information to Museum Exhibit Analysis.” Sustainability14 (11): 6932. 10.3390/su14116932
    https://doi.org/10.3390/su14116932 [Google Scholar]
  18. Hutchinson, Rachel S., and Alison F. Eardley
    2019 “Museum Audio Description: The Problem of Textual Fidelity.” Perspectives27 (1): 42–57. 10.1080/0907676X.2018.1473451
    https://doi.org/10.1080/0907676X.2018.1473451 [Google Scholar]
  19. 2021 “Inclusive Museum Audio Guides: ‘Guided Looking’ through Audio Description Enhances Memorability of Artworks for Sighted Audiences.” Museum Management and Curatorship361: 427–446. 10.1080/09647775.2021.1891563
    https://doi.org/10.1080/09647775.2021.1891563 [Google Scholar]
  20. ICOM
    ICOM 2022 “ICOM Approves a New Museum Definition.” Accessed28 August 2022. https://icom.museum/en/news/icom-approves-a-new-museum-definition/?#gf_1
  21. Jakobson, Roman
    1959 “On Linguistic Aspects of Translation.” InOn Translation, edited byReuben A. Brower, 232–239. Cambridge, MA: Harvard University Press.
    [Google Scholar]
  22. Kaindl, Klaus
    2020 “A Theoretical Framework for a Multimodal Conception of Translation.” InTranslation and Multimodality, edited byMonica Boria, Ángeles Carreres, María Noriega-Sánchez, and Marcus Tomalin, 49–70. London: Routledge.
    [Google Scholar]
  23. Kastner, Sabine, and Mark A. Pinsk
    2004 “Visual Attention as A Multilevel Selection Process.” Cognitive, Affective, & Behavioral Neuroscience41: 483–500. 10.3758/CABN.4.4.483
    https://doi.org/10.3758/CABN.4.4.483 [Google Scholar]
  24. Koliou, Adamantia
    1997 “Foreign Languages and Their Role in Access to Museums.” Museum Management and Curatorship16 (1): 71–76. 10.1080/09647779700601601
    https://doi.org/10.1080/09647779700601601 [Google Scholar]
  25. Komarac, Tanja, Đurđana Ozretić Došen, and Vatroslav Škare
    2014 “Museum Marketing and Virtual Museums in 21st Century: Can Museums Survive without it?” 5th EMAC Regional Conference – Marketing Theory Challenges in Emerging Markets. Katowice, Poland. 10.13140/2.1.1403.7769
    https://doi.org/10.13140/2.1.1403.7769 [Google Scholar]
  26. Krogh-Jespersen, Sheila, Kimberly A. Quinn, William L. D. Krenzer, Christine Nguyen, Jana Greenslit, and C. Aaron Price
    2020 “Exploring the Awe-some: Mobile Eye Tracking Insights into Awe in a Science Museum.” PLoS ONE15 (9): e0239204. 10.1371/journal.pone.0239204
    https://doi.org/10.1371/journal.pone.0239204 [Google Scholar]
  27. Liao, Min-Hsiu
    2018 “Museums and Creative Industries: The Contribution of Translation Studies.” The Journal of Specialised Translation291: 45–62. www.jostrans.org/issue29/art_liao.php
    [Google Scholar]
  28. 2019 “Translating Multimodal Texts in Space: A Case Study of St Mungo Museum of Religious Life and Art.” Linguistica Antverpiensia New Series–Themes in Translation Studies171: 84–98. https://lans-tts.uantwerpen.be/index.php/LANSTTS/article/view/475/434. 10.52034/lanstts.v17i0.475
    https://doi.org/10.52034/lanstts.v17i0.475 [Google Scholar]
  29. 2020 “Translating Trauma: Time Journey in a Memorial Museum.” InTranslation and Time: Migration, Culture and Identity, edited byJames St. André, 126–141. Kent, Ohio: Kent State University Press.
    [Google Scholar]
  30. 2021 “A Journey Home? Cultural Back-translation of Ethnographic Artefacts in Museums.” InTranslation – Art Communication – Museum, editedbyBarbara Ahrens, Silvia Hansen-Schirra, Monika Krein-Kühle, Michael Schreiber, and Ursula Wienen, 99–115. Berlin: Frank & Timme.
    [Google Scholar]
  31. 2021 “Christianity on Display: A Semiotic Study of Two Museums of World Religions (Glasgow, Taipei).” Church, Communication and Culture6 (2): 383–401. 10.1080/23753234.2021.1949364
    https://doi.org/10.1080/23753234.2021.1949364 [Google Scholar]
  32. Liao, Min-Hsiu, and Phil Bartie
    2022 “Translating Heritage: A Study of Visitors’ Experiences Mediated through Multilingual Audio Guides in Edinburgh Castle.” Journal of Heritage Tourism17 (3): 283–295. 10.1080/1743873X.2021.1976786
    https://doi.org/10.1080/1743873X.2021.1976786 [Google Scholar]
  33. Mandolesi, Serena, Danilo Gambelli, Simona Naspetti, and Raffaele Zanoli
    2022 “Exploring Visitors’ Visual Behavior Using Eye Tracking: The Case of the ‘Studiolo Del Duca’” Journal of Imaging8 (1): 8. 10.3390/jimaging8010008
    https://doi.org/10.3390/jimaging8010008 [Google Scholar]
  34. Marina, Manfredi
    2021 “Professional Museum Translators for Promoting Multilingualism and Accessible Texts: Translation Practices in Some Italian Museums and a Proposal.” Journal of Translation Studies1 (1): 59–86. 10.3726/JTS012021.5
    https://doi.org/10.3726/JTS012021.5 [Google Scholar]
  35. Mayer, Richard E.
    2005 “Cognitive Theory of Multimedia Learning.” InThe Cambridge Handbook of Multimedia Learning, edited byRichard E. Mayer, 31–48. Cambridge: Cambridge University Press. 10.1017/CBO9780511816819.004
    https://doi.org/10.1017/CBO9780511816819.004 [Google Scholar]
  36. Mayr, Eva, Kristin Knipfer, and Daniel Wessel
    2009 “In-Sights into Mobile Learning: An Exploration of Mobile Eye Tracking Methodology for Learning in Museums.” InResearching Mobile Learning: Frameworks, Tools and Research Designs, edited byGiasemi Vavoula, Norbert Pachler, and Agnes Kukulska-Hulme, 189–204. Oxford: Peter Lang.
    [Google Scholar]
  37. McManus, Paulette
    1991 “Making Sense of Exhibits.” InMuseum Languages: Objects and Texts, edited byGaynor Kavanagh, 33–46. Leicester: Leicester University Press. 10.1093/jhc/4.1.163
    https://doi.org/10.1093/jhc/4.1.163 [Google Scholar]
  38. Milekic, Slavko
    2003 “The More You Look the More You Get: Intention-based Interface Using Gaze Tracking.” InMuseums and the Web: Selected Papers from Museums and the Web 03, edited byDavid Bearman and Jennifer Trant. Pittsburgh: Archives & Museum Informatics. www.archimuse.com/mw2003/papers/milekic/milekic.html
    [Google Scholar]
  39. 2010 “Gaze Tracking and Museums: Current Research and Implications.” InMuseums and the Web 2010: Proceedings, edited byJennifer Trant and David Bearman. Toronto: Archives & Museum Informatics. www.archimuse.com/mw2010/papers/milekic/milekic.html
    [Google Scholar]
  40. Morantes, Paola Patricia Parra, Sonia Andrea Peñarete, Giovanny Arbelaez, Mauricio Camargo, and Laurent Dupont
    2016 “Understanding Museum Visitors’ Experience through an Eye Tracking Study and a Living Lab Approach.” 22nd ICE/IEEE International Technology Management Conference. Trondheim: Norway. 10.1109/ICE/ITMC39735.2016.9025900
    https://doi.org/10.1109/ICE/ITMC39735.2016.9025900 [Google Scholar]
  41. Neather, Robert
    2008 “Translating Tea: On the Semiotics of Interlingual Practice in the Hong Kong Museum of Teaware.” Meta53 (1): 218–240. 10.7202/017984ar
    https://doi.org/10.7202/017984ar [Google Scholar]
  42. 2021 “Museums as Translation Zones.” InThe Routledge Handbook of Translation and Globalization, edited byEsperança Bielsa and Dionysios Kapsaskis, 306–319. Cham: Springer.
    [Google Scholar]
  43. Ng, Tzi-Dong Jeremy, Xiao Hu, and Ying Peng Que
    2022 “Towards Multi-modal Evaluation of Eye tracked Virtual Heritage Environment.” LAK22: 12th International Learning Analytics and Knowledge Conference, 451–457. 10.1145/3506860.3506881
    https://doi.org/10.1145/3506860.3506881 [Google Scholar]
  44. Nitzke, Jean
    2021 “The Processing of Website Contents in Native and Nonnative Language.” InTranslation, Interpreting, Cognition: The Way out of the Box, edited byTra&Co Group, 105–113. Berlin: Language Science. 10.5281/zenodo.4545039
    https://doi.org/10.5281/zenodo.4545039 [Google Scholar]
  45. Paivio, Allan
    1979Imagery and Verbal Processes. 1st ed.New York: Psychology Press. 10.4324/9781315798868
    https://doi.org/10.4324/9781315798868 [Google Scholar]
  46. Raffi, Francesca
    2017 “Full Access to Cultural Spaces (FACS): Mapping and Evaluating Museum Access Services Using Mobile Eye Tracking Technologies.” Ars Aeterna9 (2): 18–37. 10.1515/aa‑2017‑0007
    https://doi.org/10.1515/aa-2017-0007 [Google Scholar]
  47. Rainoldi, Mattia, Barbara Neuhofer, and Mario Jooss
    2018 “Mobile Eyetracking of Museum Learning Experiences.” InInformation and Communication Technologies in Tourism 2018, edited byBrigitte Stangl and Juho Pesonen, 473–485. Cham: Springer. 10.1007/978‑3‑319‑72923‑7_36
    https://doi.org/10.1007/978-3-319-72923-7_36 [Google Scholar]
  48. Rainoldi, Mattia, Chung-En Yu, and Barbara Neuhofer
    2020 “The Museum Learning Experience Through the Visitors’ Eyes: An Eye Tracking Exploration of the Physical Context.” InEye Tracking in Tourism, edited byMattia Rainoldi and Mario Jooss, 183–199. Cham: Springer. 10.1007/978‑3‑030‑49709‑5_12
    https://doi.org/10.1007/978-3-030-49709-5_12 [Google Scholar]
  49. Reitstätter, Luise, Karolin Galter, and Flora Bakondi
    2022 “Looking to Read: How Visitors Use Exhibit Labels in the Art Museum.” Visitor Studies25 (2): 127–150. 10.1080/10645578.2021.2018251
    https://doi.org/10.1080/10645578.2021.2018251 [Google Scholar]
  50. Rentschler, Ruth, and Anne-Marie Hede
    2007Museum Marketing: Competing in the Global Marketplace. Oxford: Butterworth-Heinemann.
    [Google Scholar]
  51. Schiele, Bernard
    1995 “Text in the Exhibition Medium.” InText in the Exhibition Medium, edited byAlexandre Blais, 33–47. La Société Des Musées Québécois: Musée de la civilisation.
    [Google Scholar]
  52. Schwan, Stephan, Melissa Gussmann, Peter Gerjets, Axel Drecoll, and Albert Feiber
    2020 “Distribution of Attention in a Gallery Segment on the National Socialists’ Führer Cult: Diving Deeper into Visitors’ Cognitive Exhibition Experiences Using Mobile Eye Tracking.” Museum Management and Curatorship35 (1): 71–88. 10.1080/09647775.2019.1666422
    https://doi.org/10.1080/09647775.2019.1666422 [Google Scholar]
  53. Severin, Werner
    1967 “Another Look at Cue Summation.” AV Communication Review15 (4): 233–245. 10.1007/BF02768608
    https://doi.org/10.1007/BF02768608 [Google Scholar]
  54. Smith, Jeffrey K., and Smith, Lisa F.
    2001 “Spending Time on Art.” Empirical Studies of the Arts19 (2): 229–236. 10.2190/5MQM‑59JH‑X21R‑JN5J
    https://doi.org/10.2190/5MQM-59JH-X21R-JN5J [Google Scholar]
  55. Smith, Lisa F., Jeffrey K. Smith and Pablo P. L. Tinio
    2017 “Time Spent Viewing Art and Reading Labels.” Psychology of Aesthetics, Creativity, and the Arts11 (1): 77–85. 10.1037/aca0000049
    https://doi.org/10.1037/aca0000049 [Google Scholar]
  56. Spinzi, Cinzia
    2019 “A Cross-Cultural Study of Figurative Language in Museum Audio Descriptions. Implications for Translation.” Lingue e Linguaggi331: 303–316. 10.1285/i22390359v33p303
    https://doi.org/10.1285/i22390359v33p303 [Google Scholar]
  57. Sturge, Kate
    2007Representing Others: Translation, Ethnography and Museum. Manchester: St Jerome Publishing.
    [Google Scholar]
  58. Szarkowska, Agnieszka, Izabela Krejtz, Krzysztof Krejtz, and Andrew Duchowski
    2013 “Harnessing the Potential of Eyetracking for Media Accessibility.” InTranslation Studies and Eye Tracking Analysis, edited bySambor Grucza, Monika Pluzyczka, and Justyna Zajac, 153–183. Oxford: Peter Lang.
    [Google Scholar]
  59. Yang, Jing, and Cyrus Yin-Ho Chan
    2019 “Audio-augmented Museum Experiences with Gaze Tracking.” Proceedings of the 18th International Conference on Mobile and Ubiquitous Multimedia461, 1–5. 10.1145/3365610.3368415
    https://doi.org/10.1145/3365610.3368415 [Google Scholar]
/content/journals/10.1075/tcb.00085.xu
Loading
/content/journals/10.1075/tcb.00085.xu
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error