Volume 26, Issue 2
  • ISSN 0929-9971
  • E-ISSN: 1569-9994
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With the cognitive shift since the 1990s, metaphorical terms have become a recurrent theme in terminological studies. However, how they actually function in science communication has not been fully explored. The issue becomes more pressing today since the exponential expansion of knowledge has heightened our awareness of the need for new designations. And the metaphorical approach is often an economic choice. To gain more insights into the mechanism of metaphorical terms, the authors of the present study will reexamine their functional peculiarities by looking at their linguistic, cognitive and communicative facets respectively. The multidimensional functions of metaphorical terms as exemplified by those in economics are described in detail. More importantly, their dynamic functional potentialities as well as the interplay among them are further discussed.


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