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Frame blending in specialized language: Harmful algal bloom
- Source: Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication, Volume 19, Issue 2, Jan 2013, p. 175 - 201
Abstract
According to Frame-Based Terminology (Faber et al. 2005, 2006, 2007), a crucial issue in terminology management is how specialized concepts should be represented within the knowledge structure of a scientific domain. This paper proposes a model of specialized concept representation based on conceptual frames (Faber et al. 2006, 2007; Faber 2011) and blends (Fauconnier 1999; Fauconnier and Turner 1998, 2002). Although frame-blending has been documented in general language (cf. Coulson 2005), it has not as yet been studied in specialized language. In this paper, we show how it can be applied to harmful algal bloom in the field of marine biology.
© 2013 John Benjamins Publishing Company