1887
image of Balāgha is not rhetoric

Abstract

Abstract

This article examines the untranslatability of Arabo-Islamic literary terms, focusing on and its persistent mistranslation as ‘rhetoric.’ Drawing on comparative rhetoric, translation studies, and post-Eurocentric literary theory, it argues that such equivalences obscure the indigenous conceptual frameworks embedded in premodern Arabo-Islamic literary cultures. The study demonstrates how emerged within a distinct intellectual genealogy, intertwined with Qurʾānic exegesis, logic, and poetics, and cannot be fully captured by Greco-Roman rhetorical traditions. The article evidences that translating into ‘rhetoric’ risks imposing Euro-American categories laden with connotations of manipulation, emptiness, or sophistry, thereby distorting the intellectual and ethical frameworks of Arabo-Islamic literary cultures. Instead, must be studied as an indigenous category whose conceptual richness cannot be reduced to the historically and culturally burdened term ‘rhetoric.’ The article advocates for an emic–etic dual approach: grounding interpretation in indigenous terms (emic) while situating them within a broader comparative framework (etic).

Available under the CC BY 4.0 license.
Loading

Article metrics loading...

/content/journals/10.1075/tis.25037.ras
2025-10-24
2025-11-09
Loading full text...

Full text loading...

/deliver/fulltext/10.1075/tis.25037.ras/tis.25037.ras.html?itemId=/content/journals/10.1075/tis.25037.ras&mimeType=html&fmt=ahah

References

  1. al-ʿAskarī, Abū Hilāl
    1952Kitāb al-Ṣināʿatayn al-Kitāba wa-al-Shiʿr. Edited byʿAbd al-ʿAzīz al-Bijāwī and Muḥammad Ibrāhīm. Cairo: Dār Iḥyāʾ al-Kutub al-ʿArabiyya.
    [Google Scholar]
  2. al-Ḥumaydī, Abū ʿAbd Allāh
    2014Tashīl al-Sabīl ilā Taʿallum al-Tarsīl. Edited byʿAbd al-Ḥamīd Shuʿayb and Aḥmad Mujāhid. Cairo: Dār al-Kutub wa-al-Wathāʾiq al-Qawmiyya.
    [Google Scholar]
  3. al-Suyūṭī, Jalāl al-Dīn
    (1970), Ṣawn al-manṭiq wa- al- kalām ʿan Fannī al- manṭiq wa- al- kalām, ed.ʿA. S. al- Nashshār and S. ʿA. ʿAbd al- Rāziq (Cairo: Majmaʿ al- Buḥūth al- Islāmīya).
    [Google Scholar]
  4. 1991al-Izdihār fī mā ʿaqadahu al-shuʿarāʾ min al-aḥādīth wa-al-āthār. Edited byʿAbd Allāh al-Bawwāb. Beirut: al-Maktab al-Islāmī.
    [Google Scholar]
  5. Alwishah, Ahmed, and Josh Hayes
    eds. 2015Aristotle and the Arabic Tradition. Cambridge: Cambridge University Press. 10.1017/9781316182109
    https://doi.org/10.1017/9781316182109 [Google Scholar]
  6. Apter, Emily
    2010 “Philosophical translation and untranslatability: Translation as critical pedagogy.” Profession: –. 10.1632/prof.2010.2010.1.50
    https://doi.org/10.1632/prof.2010.2010.1.50 [Google Scholar]
  7. Ashcroft, Bill, Gareth Griffiths, and Helen Tiffin
    1989The Empire Writes Back: Theory and Practice in Post-Colonial Literatures. London: Routledge. 10.4324/9780203426081
    https://doi.org/10.4324/9780203426081 [Google Scholar]
  8. Attar, Samar
    2012 “Suppressed or falsified history? The untold story of Arab-Islamic rationalist philosophy.” InThe Role of the Arab-Islamic World in the Rise of the West, ed. byNayef Al-Rodhan, –. London: Palgrave Macmillan. 10.1057/9780230393219_6
    https://doi.org/10.1057/9780230393219_6 [Google Scholar]
  9. Bausani, Alessandro
    1968Le letterature del Pakistan e dell’Afghanistan. Firenze: Sansoni Accademia.
    [Google Scholar]
  10. 1975 “Is classical Malay a ‘Muslim language’?” Boletín de la Asociación Española de Orientalistas: –.
    [Google Scholar]
  11. 1981 “Le lingue islamiche: interazioni e acculturazioni.” InIl mondo islamico tra interazione e acculturazione, ed. byAlessandro Bausani and Biancamaria Scarcia Amoretti, –. Roma: Istituto di Studi Islamici.
    [Google Scholar]
  12. Behdad, Ali
    2018 “The history of comparison matters.” Cambridge Journal of Postcolonial Literary Inquiry(): –. 10.1017/pli.2018.5
    https://doi.org/10.1017/pli.2018.5 [Google Scholar]
  13. Bin Tyeer, Sarah R.
    2016The Qur’an and the Aesthetics of Premodern Arabic Prose. London: Palgrave Macmillan. 10.1057/978‑1‑137‑59875‑2
    https://doi.org/10.1057/978-1-137-59875-2 [Google Scholar]
  14. Booth, Wayne C.
    2004The Rhetoric of Rhetoric: The Quest for Effective Communication. Malden, MA: Blackwell Publishing.
    [Google Scholar]
  15. Cassin, Barbara, Emily Apter, Jacques Lezra, and Michael Wood
    eds. 2004Vocabulaire européen des philosophies : Dictionnaire des intraduisibles. Paris: Éditions du Seuil.
    [Google Scholar]
  16. Corbett, Edward P. J., and Robert J. Connors
    1999Classical Rhetoric for the Modern Student. 4th ed.New York: Oxford University Press.
    [Google Scholar]
  17. DeYoung, Terri
    1992 “Language in looking-glass land: Samīḥ al-Qāsim and the modernization of jinās.” Journal of the American Oriental Society: –. 10.2307/603699
    https://doi.org/10.2307/603699 [Google Scholar]
  18. Dominik, William J.
    1998 “Review of Comparative Rhetoric: An Historical and Cross-Cultural Introduction, by George A. Kennedy.” Rhetorica(): –. 10.1353/rht.1998.0003
    https://doi.org/10.1353/rht.1998.0003 [Google Scholar]
  19. El Shakry, Hoda
    2024 “Adab: Literary form and social praxis.” PMLA(): –. 10.1632/S0030812924000026
    https://doi.org/10.1632/S0030812924000026 [Google Scholar]
  20. El Yazghi Ezzaher, Lahcen
    2024 “The Arabic commentary tradition on Aristotle’s Rhetoric: A new space for Greek logical and rhetorical terminology.” InArabic, Persian, and Turkic Poetics: Towards a Post-Eurocentric Literary Theory, ed. byHany Rashwan, Rebecca Ruth Gould, and Nasrin Askari, –. London: British Academy Scholarship Online. 10.5871/bacad/9780197267790.003.0003
    https://doi.org/10.5871/bacad/9780197267790.003.0003 [Google Scholar]
  21. Elliott, Emory
    2002 “Cultural diversity and the problem of aesthetics.” InAesthetics in a Multicultural Age, ed. byEmory Elliott, Louis F. Caton, and Jeffrey Rhyne, –. New York: Oxford University Press. 10.1093/oso/9780195146325.003.0001
    https://doi.org/10.1093/oso/9780195146325.003.0001 [Google Scholar]
  22. Escarpit, Robert
    ed. 1973Dictionnaire International des Termes Littéraires, fascicule L. The Hague: Mouton.
    [Google Scholar]
  23. Eyman, Douglas
    2015Digital Rhetoric: Theory, Method, Practice. Ann Arbor, MI: University of Michigan Press. 10.2307/j.ctv65swm2
    https://doi.org/10.2307/j.ctv65swm2 [Google Scholar]
  24. Foss, Sonja K., Karen A. Foss, and Robert Trapp
    2014Contemporary Perspectives on Rhetoric: 30th Anniversary Edition. Prospect Heights, IL: Waveland Press.
    [Google Scholar]
  25. Fox, Michael
    1983 “Ancient Egyptian rhetoric.” Rhetorica: A Journal of the History of Rhetoric: –. 10.1525/rh.1983.1.1.9
    https://doi.org/10.1525/rh.1983.1.1.9 [Google Scholar]
  26. Godzich, Wlad
    1994The Culture of Literacy. Cambridge, MA: Harvard University Press.
    [Google Scholar]
  27. Gould, Rebecca Ruth
    2010 “Review of: Takhyīl: The Imaginary in Classical Arabic Poetics. Volume 1: Texts.” Journal of Arabic Literature(): –. 10.1163/157006410X546047
    https://doi.org/10.1163/157006410X546047 [Google Scholar]
  28. Grassin, Jean-Marie
    2007 “Fifty years of ICLA (Venice, 1955 / 2005).” InÀ partir de Venise, ed. byPaul Mildonian and Anna Scartella, –. Venice: Università Ca’ Foscari.
    [Google Scholar]
  29. Grosfoguel, Ramón
    2006 “Les implications des altérités épistémiques dans la redéfinition du capitalisme global. Transmodernité, pensée frontalière et colonialité.” Multitudes(): –. 10.3917/mult.026.0051
    https://doi.org/10.3917/mult.026.0051 [Google Scholar]
  30. Halldén, Philip
    2005 “What is Arab Islamic rhetoric? Rethinking the history of Muslim oratory art and homiletics.” International Journal of Middle East Studies(): –. 10.1017/S0020743805050038
    https://doi.org/10.1017/S0020743805050038 [Google Scholar]
  31. Harb, Lara
    2015 “Form, content, and the inimitability of the Qurʾān in ʿAbd al-Qāhir al-Jurjānī’s works.” Middle Eastern Literatures(): –. 10.1080/1475262X.2016.1199096
    https://doi.org/10.1080/1475262X.2016.1199096 [Google Scholar]
  32. 2024 “Taʿajjub: A rationalist aesthetic.” PMLA(): –. 10.1632/S003081292400004X
    https://doi.org/10.1632/S003081292400004X [Google Scholar]
  33. Hassan, Waïl S.
    2021 “Geopolitics of comparison: World literature avant la lettre.” Comparative Literature(): –. 10.1215/00104124‑8993912
    https://doi.org/10.1215/00104124-8993912 [Google Scholar]
  34. Heinrichs, Wolfhart
    1998 “Literary theory in Arabic.” InEncyclopaedia of Arabic Literature, ed. byJulie Scott Meisami and Paul Starkey, –. London: Routledge.
    [Google Scholar]
  35. Herrick, James A.
    2021The History and Theory of Rhetoric: An Introduction. 7th ed.London: Routledge. 10.4324/9781003000198
    https://doi.org/10.4324/9781003000198 [Google Scholar]
  36. Holtzman, Livnat
    2018Anthropomorphism in Islam: The Challenge of Traditionalism (700–1350). Edinburgh: Edinburgh University Press. 10.3366/edinburgh/9780748689569.001.0001
    https://doi.org/10.3366/edinburgh/9780748689569.001.0001 [Google Scholar]
  37. Indraccolo, Lisa, and Wolfgang Behr
    2014 “Introduction.” Asiatische Studien — Études Asiatiques(): –. 10.1515/asia‑2014‑0064
    https://doi.org/10.1515/asia-2014-0064 [Google Scholar]
  38. Junge, Christian
    2024 “Ṭarab: Sonic affect.” PMLA(): –. 10.1632/S0030812924000038
    https://doi.org/10.1632/S0030812924000038 [Google Scholar]
  39. Kennedy, George
    1998Comparative Rhetoric: An Historical and Cross-Cultural Introduction. New York: Oxford University Press. 10.2307/358570
    https://doi.org/10.2307/358570 [Google Scholar]
  40. Key, Alexander
    2024 “Ḥaqīqah: Truth, reality, and accuracy.” PMLA(): –. 10.1632/S0030812924000075
    https://doi.org/10.1632/S0030812924000075 [Google Scholar]
  41. Krishnaswamy, Revathi
    2010 “Toward world literary knowledges: Theory in the age of globalization.” Comparative Literature(): –. 10.1215/00104124‑2010‑024
    https://doi.org/10.1215/00104124-2010-024 [Google Scholar]
  42. Larcher, Pierre
    2007 “Relationships between linguistics and the other sciences in Arabo-Islamic society.” InThe Formation of the Classical Islamic World: The Early Islamic Grammatical Tradition, ed. byRamzi Baalbaki, –. Aldershot: Ashgate. 10.4324/9781315240176‑17
    https://doi.org/10.4324/9781315240176-17 [Google Scholar]
  43. Lett, James
    1990 “Emics and etics: Notes on the epistemology of anthropology.” InEmics and Etics: The Insider/Outsider Debate, ed. byThomas N. Headland, Kenneth L. Pike, and Marvin Harris, –. Newbury Park, CA: Sage.
    [Google Scholar]
  44. Locke, John
    1690/2001 “From essay concerning human understanding.” InThe Rhetorical Tradition: Readings from Classical Times to the Present, ed. byPatricia Bizzell and Bruce Herzberg, –. Boston: Bedford/St. Martin’s.
    [Google Scholar]
  45. Lu, Xing
    1998Rhetoric in Ancient China, Fifth to Third Century B.C.E.: A Comparison with Classical Greek Rhetoric. Columbia: University of South Carolina Press.
    [Google Scholar]
  46. MacDonald, Michael J.
    ed. 2017The Oxford Handbook of Rhetorical Studies. New York: Oxford University Press. 10.1093/oxfordhb/9780199731596.001.0001
    https://doi.org/10.1093/oxfordhb/9780199731596.001.0001 [Google Scholar]
  47. Malmberg, Bertil
    1966Les nouvelles tendances de la linguistique. Paris: Presses Universitaires de France.
    [Google Scholar]
  48. Mercier, Lucie Kim-Chi
    2016 “Review of Dictionary of Untranslatables: A Philosophical Lexicon.” Theory, Culture & Society(): –. 10.1177/0263276416669575
    https://doi.org/10.1177/0263276416669575 [Google Scholar]
  49. Miles, Chris, and Tony Nilsson
    2018 “Marketing (as) rhetoric: An introduction.” Journal of Marketing Management(): –. 10.1080/0267257X.2018.1544805
    https://doi.org/10.1080/0267257X.2018.1544805 [Google Scholar]
  50. Miller, Jeannie
    2024 “Inṣāf: Authorial justice.” PMLA(): –. 10.1632/S0030812924000087
    https://doi.org/10.1632/S0030812924000087 [Google Scholar]
  51. Mostowlansky, Till, and Andrea Rota
    2016 “A matter of perspective? Disentangling the emic-etic debate in the scientific study of religions.” Method & Theory in the Study of Religion(): –. 10.1163/15700682‑12341367
    https://doi.org/10.1163/15700682-12341367 [Google Scholar]
  52. Murphy, James J.
    1983Renaissance Eloquence: Studies in the Theory and Practice of Renaissance Rhetoric. Berkeley: University of California Press.
    [Google Scholar]
  53. Nicholson, Reynold A.
    1930A Literary History of the Arabs. 2nd ed.Cambridge: Cambridge University Press.
    [Google Scholar]
  54. Ngũgĩ wa Thiong’o
    Ngũgĩ wa Thiong’o 1986Decolonising the Mind: The Politics of Language in African Literature. Portsmouth, NH: Heinemann.
    [Google Scholar]
  55. Pike, Kenneth L.
    1954Language in Relation to a Unified Theory of the Structure of Human Behavior. The Hague: Mouton.
    [Google Scholar]
  56. Rashwan, Hany
    2020 “Arabic jinās is not pun, Wortspiel, calembour, or paronomasia: A post-Eurocentric approach to the conceptual untranslatability of literary terms in Arabic and ancient Egyptian cultures.” Rhetorica(): –. 10.1353/rht.2020.0000
    https://doi.org/10.1353/rht.2020.0000 [Google Scholar]
  57. 2024a “Hadith as oral literature through early Islamic literary criticism.” Studia Islamica(): –. 10.1163/19585705‑12341481
    https://doi.org/10.1163/19585705-12341481 [Google Scholar]
  58. 2024b “Muqāranah: The art of comparison in premodern Arabo-Islamic poetics.” PMLA(): –. 10.1632/S0030812924000117
    https://doi.org/10.1632/S0030812924000117 [Google Scholar]
  59. 2024c “Editor’s introduction: Beyond Arabic in premodern Islamic worlds.” Postmedieval: –. 10.1057/s41280‑024‑00339‑w
    https://doi.org/10.1057/s41280-024-00339-w [Google Scholar]
  60. Richards, I. A.
    2008Rhetoric. London and New York: Routledge.
    [Google Scholar]
  61. Sacks, Jeffrey
    2024 “Lafẓ: Language praxis.” PMLA(): –. 10.1632/S0030812924000099
    https://doi.org/10.1632/S0030812924000099 [Google Scholar]
  62. Said, Edward W.
    1993Culture and Imperialism. New York: Vintage Books.
    [Google Scholar]
  63. Salama, Mohammad
    2018a “The untranslatability of the Qurʾānic City.” InThe City in Arabic Literature: Classical and Modern Perspectives, ed. byNadia F. Hermes and Gretchen Head, –. Edinburgh: Edinburgh University Press. 10.3366/edinburgh/9781474406529.003.0001
    https://doi.org/10.3366/edinburgh/9781474406529.003.0001 [Google Scholar]
  64. 2018bThe Qur’an and Modern Arabic Literary Criticism: From Ṭāhā to Naṣr. London: Bloomsbury.
    [Google Scholar]
  65. Shah, Mustafa
    2007 “Trajectories in the development of Islamic theological thought: The synthesis of kalām.” Religion Compass(): –. 10.1111/j.1749‑8171.2007.00026.x
    https://doi.org/10.1111/j.1749-8171.2007.00026.x [Google Scholar]
  66. Stanton, Anna Ziajka
    2024 “Introduction to an Arabic theoretical lexicon.” PMLA(): –. 10.1632/S0030812924000063
    https://doi.org/10.1632/S0030812924000063 [Google Scholar]
  67. Suleiman, Yasir
    1999The Arabic Grammatical Tradition: A Study in Ta’līl. Edinburgh: Edinburgh University Press.
    [Google Scholar]
  68. Tageldin, Shaden M.
    2024 “Tarjamah: Negative translation.” PMLA(): –. 10.1632/S0030812924000051
    https://doi.org/10.1632/S0030812924000051 [Google Scholar]
  69. Tétu, Jean-François
    2002 “Sur les origines littéraires des sciences de l’information et de la communication.” InLes origines des sciences de l’information et de la communication : regards croisés, –. Villeneuve d’Ascq: Presses Universitaires du Septentrion. 10.4000/books.septentrion.113498
    https://doi.org/10.4000/books.septentrion.113498 [Google Scholar]
  70. Tonks, David G.
    2002 “Marketing as cooking: The return of the Sophists.” Journal of Marketing Management(): –. 10.1362/0267257022780660
    https://doi.org/10.1362/0267257022780660 [Google Scholar]
  71. Vagelpohl, Uwe
    2015 “The rhetoric and poetics in the Islamic World.” InAristotle and the Arabic Tradition, ed. byAhmed Alwishah and Josh Hayes, –. Cambridge: Cambridge University Press. 10.1017/CBO9781316182109.005
    https://doi.org/10.1017/CBO9781316182109.005 [Google Scholar]
  72. Weller, Christian
    2021 “The historical relation of Islamic and Western law.” InReason, Revelation and Law in Islamic and Western Theory and History, ed. byChristian Weller and Anver Emon, –. Cham: Palgrave Macmillan. 10.1007/978‑981‑15‑6245‑7_2
    https://doi.org/10.1007/978-981-15-6245-7_2 [Google Scholar]
  73. Woerther, Florence
    ed. 2009Literary and Philosophical Rhetoric in the Greek, Roman, Syriac, and Arabic Worlds. Hildesheim: Olms.
    [Google Scholar]
/content/journals/10.1075/tis.25037.ras
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error