1887
Volume 5, Issue 2
  • ISSN 2352-1805
  • E-ISSN: 2352-1813
USD
Buy:$35.00 + Taxes

Abstract

Abstract

Identities are often reshaped, in translanguaging contexts, to fit narratives circulating in target environments. Analysis of parallel tourism data shifts is a rich resource for tracing how space identities may travel cross-culturally. The study tackles representations of Asianness as manifested through English and Greek parallel texts, in tourism advertising, to reveal locally internalized ‘speaker positionings’ which significantly affect the ‘package of identity features’ attributed to a destination. The analysis first takes into consideration the visibility of Asian spaces in the Greek press and points to features which may allow a unified account of media and travel discourses, drawing on tourism theoretical accounts. Discursively conveyed representations of Asian spaces are assumed to immensely affect perception of Asian destinations and sensibilities in audiences.

Loading

Article metrics loading...

/content/journals/10.1075/ttmc.00028.sid
2019-04-24
2024-12-01
Loading full text...

Full text loading...

References

  1. Asian Development Bank
    Asian Development Bank 2011Asia 2050. Realizing the Asian Century. Philippines: Asian Development Bank.
    [Google Scholar]
  2. Blommaert, Jan
    2005Discourse – A Critical Introduction. Cambridge: Cambridge University Press. 10.1017/CBO9780511610295
    https://doi.org/10.1017/CBO9780511610295 [Google Scholar]
  3. Cheong, So-Min, and Marc L. Miller
    2000 “Power and Tourism: A Foucauldian Observation.” Annals of Tourism Research27 (2): 371–390. 10.1016/S0160‑7383(99)00065‑1
    https://doi.org/10.1016/S0160-7383(99)00065-1 [Google Scholar]
  4. Chesterman, Andrew
    1998 “Hans J. Vermeer. A Skopos Theory of Translation: (Some Arguments For and Against).” Target. International Journal of Translation Studies10(1): 155–159.
    [Google Scholar]
  5. Chouliaraki, Lilie
    2006The Spectatorship of Suffering. London: Sage.
    [Google Scholar]
  6. Cronin, Michael
    2006Translation and Identity. London: Routledge. 10.4324/9780203015698
    https://doi.org/10.4324/9780203015698 [Google Scholar]
  7. Dann, Graham
    1996The Language of Tourism: A Sociolinguistic Perspective. Oxford: CAB International.
    [Google Scholar]
  8. Davidson, Kelly
    2005 ”Alternative India: Transgressive Spaces.” InDiscourse, Communication and Tourism, ed. byAdam Jaworski, and Annette Pritchard, 28–53. Clevedon: Channel View Publications.
    [Google Scholar]
  9. Duval, David Timothy
    2004 “Cultural Tourism in Postcolonial Environments – Negotiating Histories, Ethnicities and Authenticities in St Vincent, Eastern Caribbean.” InTourism and Postcolonialism – Contested Discourses, Identities and Representations, ed. byMichael C. Hall, and Hazel Tucker, 57–75. London: Routledge.
    [Google Scholar]
  10. Fainstein, Susan S., and Dennis R. Judd
    1999 “Cities as Places to Play.” InThe Tourist City, ed. byDennis R. Judd, and Susan S. Fainstein, 261–272. Yale University Press.
    [Google Scholar]
  11. Fairclough, Norman
    2003Analysing Discourse: Textual Analysis for Social Research. London: Routledge. 10.4324/9780203697078
    https://doi.org/10.4324/9780203697078 [Google Scholar]
  12. Foucault, Michel, and Gordon Colin
    1980Power/Knowledge: Selected Interviews and Other Writings, 1972–1977. New York: Pantheon Books.
    [Google Scholar]
  13. Hall, Stuart
    1997 “The work of representation.” InRepresentation: Cultural Representations and Signifying Practices, ed. byStuart Hall, 15–29. London: Sage.
    [Google Scholar]
  14. Hall, C. Michael, and Hazel Tucker
    2004 “Tourism and Postcolonialism: An Introduction.” InTourism and Postcolonialism – Contested Discourses, Identities and Representations, ed. byMichael C. Hall, and Hazel Tucker, 1–24. London: Routledge. 10.4324/9780203392270
    https://doi.org/10.4324/9780203392270 [Google Scholar]
  15. Hampden-Turner, Charles M., and Fons Trompenaars
    2000Building Cross-Cultural Competence – How to Create Wealth from Conflicting Values. New Haven & London: Yale University Press.
    [Google Scholar]
  16. Hodge, Robert, and Gunther Kress
    1988Social Semiotics. Cambridge: Polity.
    [Google Scholar]
  17. Jaworski, Adam, Annette Pritchard
    eds. 2005Discourse, Communication and Tourism. Clevedon: Channel View Publications.
    [Google Scholar]
  18. Kefala, Stavroula, and Maria Sidiropoulou
    2016 “Shaping the Glo/cal in Greek-English Tourism Advertising: A Critical Cosmopolitan Perspective.” Languages in Contrast16(2):191–212. 10.1075/lic.16.2.02kef
    https://doi.org/10.1075/lic.16.2.02kef [Google Scholar]
  19. Kress, Gunther
    1989Linguistic Processes in Sociocultural Practice. Oxford: Oxford University Press.
    [Google Scholar]
  20. Livingstone, Sonia, Peter Lunt, and Laura Miller
    2007 “Citizens, Consumers and the Citizen-Consumer: Articulating the Citizen Interest in Media and Communications Regulation.” Discourse & Communi-cation1 (1): 63–89. 10.1177/1750481307071985
    https://doi.org/10.1177/1750481307071985 [Google Scholar]
  21. Piller, Ingrid
    2007 “Linguistics and Intercultural Communication.” Language and Linguistic Compass1 (3): 208–226. 10.1111/j.1749‑818X.2007.00012.x
    https://doi.org/10.1111/j.1749-818X.2007.00012.x [Google Scholar]
  22. Said, Edward
    1977Orientalism. London: Penguin.
    [Google Scholar]
  23. Simmons, Beverley Ann
    2004 “Saying the Same Old Things: A Contemporary Travel Discourse and the Popular Magazine Text.” InTourism and Postcolonialism – Contested Discourses, Identities and Representations, ed. byColin Michael Hall, and Hazel Tucker, 43–56. London: Routledge.
    [Google Scholar]
  24. Urry, John
    2005 “The ‘Consuming’ of Place.” InDiscourse, Communication and Tourism, ed. byAdam Jaworski, and Annette Pritchard, 19–27. Clevedon: Channel View Publications.
    [Google Scholar]
  25. Valdeón, Roberto A.
    2009 “Info-Promotional Material Discourse and its Translation: The Case of the Asturian Tourist Board Texts.” Across Languages and Cultures10 (1): 21–47. 10.1556/Acr.10.2009.1.2
    https://doi.org/10.1556/Acr.10.2009.1.2 [Google Scholar]
  26. Wels, Harry
    2004 “About Romance and Reality – Popular European Imagery in Postcolonial Tourism in Southern Africa.” InTourism and Postcolonialism: Contested Discourses, Identities and Representations, ed. byColin Michael Hall, and Hazel Tucker, 76–94. London: Routledge.
    [Google Scholar]
/content/journals/10.1075/ttmc.00028.sid
Loading
/content/journals/10.1075/ttmc.00028.sid
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): performing identity; speaker positioning; tourism advertising; tourist gaze
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error