How Boringly Respectable Can You Get? A Study of Business Slogans in Three Countries | John Benjamins

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Dutch contributions to AILA '93: Selected in honour of Johan Matter

ISSN 0169-7420
E-ISSN: 2213-4883

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How Boringly Respectable Can You Get? A Study of Business Slogans in Three Countries
Author(s): Mireille Maleville ¹
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Affiliations:
¹ Department of Translation Studies - University of Amsterdam & Language Center - VU
Source: Toegepaste Taalwetenschap in Artikelen, Volume 46-47, Issue 1, Jan 1993, p. 194 - 206
DOI: https://doi.org/10.1075/ttwia.46-47.18mal

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© 1993 John Benjamins Publishing Company

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1993-01-01

2024-12-14

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Article Type: Research Article

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